{"id":54488,"date":"2024-11-21T15:05:14","date_gmt":"2024-11-21T20:05:14","guid":{"rendered":"https:\/\/www.litmus.com\/?p=54488"},"modified":"2025-04-08T16:22:09","modified_gmt":"2025-04-08T20:22:09","slug":"email-design-best-practices","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-design-best-practices","title":{"rendered":"Email Marketing Design Best Practices: 17 Key Things to Know"},"content":{"rendered":"\n\n\t
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Email design is one of the most important parts of your email marketing program. Whether you\u2019re <\/span>A\/B testing<\/span><\/a> a new <\/span>email template<\/span><\/a> or trying to boost conversions through <\/span>conversion-centered design<\/span><\/a> (CCD), your emails should be both beautiful and actionable.<\/span><\/p>\n

Since email design encapsulates every visual element of your email, there\u2019s <\/span>a lot<\/span><\/i> to understand and test.\u00a0<\/span><\/p>\n

This guide explores the email design best practices that should be the foundation of your <\/span>email design program<\/span><\/a>!<\/span><\/p>\n

What is the importance of email design in your email marketing campaigns?<\/span><\/h2>\n

Email design is the process of strategizing, creating, and testing your email marketing campaigns\u2019 visual look and email layout. It\u2019s not enough for your emails to be pretty, though\u2014great email design is accessible, resonates with your target audiences, and inspires engagement.\u00a0<\/span><\/p>\n

For example, a bold, eye-catching email can lose impact if it\u2019s inaccessible (e.g. using an all-image format that prevents screen readers from conveying the content to visually impaired users). Likewise, impactful content displayed in a hard-to-read font or low-contrast color scheme will fall flat.<\/span><\/p>\n

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\u201cAccessibility is an investment in your ability to retain future subscribers at a higher rate.\u201d<\/blockquote>

Chad S. White<\/a>, the Head of Research at Oracle Digital Experience Agency<\/figcaption><\/figure>\n

Email design is important because it influences the user experience, which affects email engagement, sales, satisfaction, and loyalty.\u00a0<\/span><\/p>\n

What are the key elements of good email design?<\/span><\/h2>\n

Email design includes every visual element of your message, including:<\/span><\/p>\n