{"id":5467,"date":"2018-09-05T00:00:00","date_gmt":"2018-09-05T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag\/"},"modified":"2020-04-20T17:44:22","modified_gmt":"2020-04-20T17:44:22","slug":"why-a-lack-of-email-marketing-mistakes-is-a-red-flag","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag","title":{"rendered":"Why a Lack of Email Marketing Mistakes Is a Red Flag"},"content":{"rendered":"<p>As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. But smart marketers know the truth: Only frequent mistakes and only big failures are bad.<\/p>\n<p>Infrequent and small errors are opportunities to learn and improve, and are pretty much inevitable\u2014particularly, if you\u2019re doing anything innovative. This is especially true in the world of email marketing, where frequency is high, turnaround times are short, resourcing is lean, and complexity is growing with no end in sight.<\/p>\n<p>However, despite the outsized opportunity for mistakes, more than 50% of brands haven\u2019t sent an apology email for an email marketing error in the past 12 months, according to Litmus\u2019 2018 State of Email Survey.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-mistakes\">Our research<\/a> shows that if you\u2019re in that group, there\u2019s a decent chance that you should be concerned rather than proud. Yes, email marketing mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email program and within your company.<\/p>\n<p>In this 5-page Executive Summary, you will learn&#8230;<\/p>\n<ul>\n<li>How the strength of an email program\u2019s quality assurance process affects the likelihood of making an apology-worthy mistake<\/li>\n<li>How company culture can impact the remediation of email marketing errors and the customer experience<\/li>\n<li>About the relationship between email program innovation and email mistakes<\/li>\n<\/ul>\n<p>Download your copy to get full access to the data and advice that will help you create an email marketing program that minimizes the likelihood of email marketing mistakes while not sacrificing innovation or the customer experience.<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff;font-weight: bold\" rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-mistakes\" target=\"_blank\" rel=\"noopener noreferrer\">Download the free report \u2192<\/a><\/p>\n<p>This Executive Summary is part of Litmus\u2019 Email Marketing Leadership Series. Other leadership briefs in the series include:<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-approvals\" target=\"_blank\u201d rel=\"noopener\" target=\"_blank\" href=\" rel=\"noopener noreferrer\">How to Improve Email Review Cycles and Email Approvals<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-roi\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing ROI: The Factors that Lead to Better Returns<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-staffing\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing Staffing &amp; Resourcing for Success<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/email-marketing-challenges\" target=\"_blank\" rel=\"noopener noreferrer\">How to Overcome the Biggest Email Marketing Challenges of 2018<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/leadership\/interactive-emails\" target=\"_blank\" rel=\"noopener noreferrer\">Interactive Emails: Understanding the Hottest Trend in Email Marketing<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here&#8217;s why&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[694],"blog_category":[25],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-broken-email","blog_category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why a Lack of Email Marketing Mistakes Is a Red Flag - Litmus<\/title>\n<meta name=\"description\" content=\"As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here&#039;s why...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Lack of Email Marketing Mistakes Is a Red Flag\" \/>\n<meta property=\"og:description\" content=\"As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here&#039;s why...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-05T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-20T17:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why a Lack of Email Marketing Mistakes Is a Red Flag - Litmus","description":"As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here's why...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag","og_locale":"en_US","og_type":"article","og_title":"Why a Lack of Email Marketing Mistakes Is a Red Flag","og_description":"As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here's why...","og_url":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2018-09-05T00:00:00+00:00","article_modified_time":"2020-04-20T17:44:22+00:00","og_image":[{"width":1380,"height":724,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag"},"author":{"name":"","@id":""},"headline":"Why a Lack of Email Marketing Mistakes Is a Red Flag","datePublished":"2018-09-05T00:00:00+00:00","dateModified":"2020-04-20T17:44:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag"},"wordCount":334,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png","keywords":["Broken Email"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag","url":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag","name":"Why a Lack of Email Marketing Mistakes Is a Red Flag - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png","datePublished":"2018-09-05T00:00:00+00:00","dateModified":"2020-04-20T17:44:22+00:00","description":"As a culture, we\u2019ve been trained to instinctively see every mistake and every failure as bad. Yes, mistakes aren\u2019t great, but not making any could be a sign of much bigger structural problems within your email marketing program and within your company. Here's why...","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag.png","width":1380,"height":724},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/why-a-lack-of-email-marketing-mistakes-is-a-red-flag#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Why a Lack of Email Marketing Mistakes Is a Red Flag"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/5467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=5467"}],"version-history":[{"count":0,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/5467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/3738"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=5467"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=5467"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=5467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}