{"id":5479,"date":"2018-09-21T00:00:00","date_gmt":"2018-09-21T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/litmus-live-boston-2018-takeaways\/"},"modified":"2023-07-11T17:09:07","modified_gmt":"2023-07-11T21:09:07","slug":"litmus-live-boston-2018-takeaways","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-boston-2018-takeaways","title":{"rendered":"Here\u2019s What We Learned at Litmus Live Boston 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Our second event of the year\u2014Litmus Live Boston\u2014just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we&#8217;re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Couldn\u2019t make it to Litmus Live Boston? Don\u2019t worry. Here\u2019s a recap of our top three takeaways. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. Focus, focus, focus. <\/span><\/h2>\n<p>We all have a lot on our plates. Which means that far too often, we try to multitask to fit everything in\u2014especially when it comes to competing goals and CTAs in our email campaigns. But truth is: The secret to successful campaigns is a laser-focus. Think about the one goal you want to achieve with each email, and then have every element of your email\u2014from visuals to copy to calls-to-action\u2014work towards that goal.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;The worst call-to-action is too many call-to-actions.&quot; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/hc3CplqoTY\">pic.twitter.com\/hc3CplqoTY<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1042145459630956545?ref_src=twsrc%5Etfw\">September 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The &quot;one breath test&quot;: Read your email. If you run out of breath before reaching the first CTA, then shorten that text. ~AJ Jacob, UN Foundation <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a><\/p>\n<p>&mdash; Chad S. White (@chadswhite) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/chadswhite\/status\/1042142281367605248?ref_src=twsrc%5Etfw\">September 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Effective writing is not about length, it&#39;s about precision. Great talk by Tom Tate <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/tnrt?ref_src=twsrc%5Etfw\">@tnrt<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; Ricardo Santos (@ricardoST) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ricardoST\/status\/1042073488784326656?ref_src=twsrc%5Etfw\">September 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/brittbrouse\/status\/1042065761592860672<\/p>\n<h2><span style=\"font-weight: 400\">2. Empathy is key to a successful marketing program<\/span><\/h2>\n<p>Successful email marketing is all about creating long-lasting connections between your subscribers and your brand\u2014and this can only work if you understand the feelings, needs, and pain points of your audience. Put yourself in your subscribers\u2019 shoes and understand not only their goals, but also their limitations. It will make you a better marketer, and your emails more successful.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">See people, not just subscribers. Empathy is the key to a successful email marketing program. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/logansandrock?ref_src=twsrc%5Etfw\">@logansandrock<\/a> &amp; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/jamiebradley?ref_src=twsrc%5Etfw\">@jamiebradley<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/jXaLjSARrK\">pic.twitter.com\/jXaLjSARrK<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1042404752280182786?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Consent. Respect. Inclusion. \ud83d\udc8c<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/logansandrock?ref_src=twsrc%5Etfw\">@logansandrock<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/jamiebradley?ref_src=twsrc%5Etfw\">@jamiebradley<\/a><\/p>\n<p>&mdash; Melanie Kinney (@melaniebeth_) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/melaniebeth_\/status\/1042408093194350592?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">An email that doesn\u2019t work for screen readers or in colorblind mode, etc should fail your QA just as quickly as it would if it weren\u2019t working in Gmail. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a><\/p>\n<p>&mdash; heyitstowler.bsky.social\ud83c\uddf5\ud83c\uddf8 (@HeyitsTowler) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/HeyitsTowler\/status\/1042410431262937088?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Stats regarding seniors in the digital space. Need to start developing empathy for an aging audience. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/zCZC263GOx\">pic.twitter.com\/zCZC263GOx<\/a><\/p>\n<p>&mdash; Den Aviary, an Inte Q Company (@denaviary) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/denaviary\/status\/1042064318727110658?ref_src=twsrc%5Etfw\">September 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Optimizing for clicks, opens, and conversions isn&#39;t enough, says <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/MrDrewPrice?ref_src=twsrc%5Etfw\">@MrDrewPrice<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/E4s3BXXVKL\">pic.twitter.com\/E4s3BXXVKL<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1042057207846789120?ref_src=twsrc%5Etfw\">September 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400\">3. The best way to move your emails to the next level? Learn from others.<\/span><\/h2>\n<p>Whether you\u2019re an email beginner or a true coding wizard\u2014there\u2019s always room to make your emails better. Subscribe to the brands you love, take the time to analyze what makes their emails great, and then adapt those techniques to your own email marketing program.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Looking at other people\u2019s code is one of the best ways to level up your <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/emailgeek?src=hash&amp;ref_src=twsrc%5Etfw\">#emailgeek<\/a> skills. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/bendjang?ref_src=twsrc%5Etfw\">@bendjang<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/6XilJuoiWG\">pic.twitter.com\/6XilJuoiWG<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1042477158990589952?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">When learning from other people&#39;s email code toss on some borders so you can see what is happening before you even look at the code in scope. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/bendjang?ref_src=twsrc%5Etfw\">@bendjang<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/j0vzNBr4WW\">pic.twitter.com\/j0vzNBr4WW<\/a><\/p>\n<p>&mdash; Kiere (kear-ee) aka Freya (@KiereKat) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/KiereKat\/status\/1042475811859820545?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Best tools to learn from other emails:<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp?ref_src=twsrc%5Etfw\">@litmusapp<\/a> Scope for raw source extraction<br \/>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp?ref_src=twsrc%5Etfw\">@litmusapp<\/a> Builder for iterative Previews testing<br \/>&#8211; DevTools (Chrome or Firefox best) for inspection<br \/>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/reallygoodemail?ref_src=twsrc%5Etfw\">@reallygoodemail<\/a> for inspiration + code<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a><\/p>\n<p>&mdash; Kevin Mandeville (@KevinMandeville) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/KevinMandeville\/status\/1042478472583622658?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Creepin&#39; on emails (like the crazy ones Kevin makes) taught me almost everything I know about email development. Subscribing to a ton of stuff lets you see how other people are building things and can end up being your best resource <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/sEzHl39rI2\">https:\/\/t.co\/sEzHl39rI2<\/a><\/p>\n<p>&mdash; alex kelly (@alexkellysays) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/alexkellysays\/status\/1042478179024289793?ref_src=twsrc%5Etfw\">September 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400\">Loved following #LitmusLive on Twitter? It\u2019s even better in person!<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Join hundreds of email professionals for real-world advice, best practices, and hands-on takeaways you can put into action immediately. A limited amount of tickets are still available for Litmus Live San Francisco in November.<\/span><\/p>\n<p><strong>Get your Litmus Live ticket \u2192<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our second event of the year\u2014Litmus Live Boston\u2014just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we&#8217;re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better.<\/p>\n<p>Couldn\u2019t make it to Litmus Live Boston? Don\u2019t worry. Here\u2019s a recap of our top three takeaways from #LitmusLive Boston.<\/p>\n","protected":false},"author":3,"featured_media":4638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[56,53],"class_list":["post-5479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-conferences-events","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Here\u2019s What We Learned at Litmus Live Boston 2018 - Litmus<\/title>\n<meta name=\"description\" content=\"Our second event of the year\u2014Litmus Live Boston\u2014just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we&#039;re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better. Couldn\u2019t make it to Litmus Live Boston? Don\u2019t worry. Here\u2019s a recap of our top three takeaways from #LitmusLive Boston.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-boston-2018-takeaways\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s What We Learned at Litmus Live Boston 2018\" \/>\n<meta property=\"og:description\" content=\"Our second event of the year\u2014Litmus Live Boston\u2014just wrapped. With three days of hands-on workshops, inspiring sessions, and hanging out with fellow email geeks, we&#039;re exhausted but inspired. We walked away with heads full of ideas for how to make our emails even better. 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