{"id":54808,"date":"2022-10-25T16:45:00","date_gmt":"2022-10-25T20:45:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=54808"},"modified":"2024-04-17T14:33:38","modified_gmt":"2024-04-17T18:33:38","slug":"litmus-live-day-1-recap","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-day-1-recap","title":{"rendered":"Litmus Live 2022: Highlights and Insights from Day 1"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_63583c71e6939\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s finally here! Litmus Live 2022\u2014aka, the premier email event of the year\u2014has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-keynote-speakers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keynote speakers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day one just got under way, kicking off two days of action-packed education and inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Couldn\u2019t make it? We\u2019ll catch you up on the top moments so far from Litmus Live 2022. (Don\u2019t forget\u2014you can watch all the sessions on-demand for one year, with a paid MAX ticket.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you missed.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>It\u2019s not too late: you can still register for day two of Litmus Live 2022 by 1pm ET\/12pm CT on Wednesday, October 26th. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cvent.me\/LRk1R5\" target=\"_blank\" rel=\"noopener\">Catch all the sessions on-demand with a paid MAX ticket \u2192<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Habits of Creativity for Email Pros<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As keynote speaker <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jenny-hoffman-haggard-50a92815\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jenny Haggard<\/span><\/a><span style=\"font-weight: 400;\"> (Creative Strategy, NA Lead, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.spotify.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\">) puts it: building and breaking habits help us become the best version of ourselves. \u201cThink about your positive and negative habits to work on being a better marketer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind\u2014and think about how you can apply that to your email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCreativity cannot exist with homogeneity. It cannot exist with sameness or the status quo. It can only exist because someone sees something in a new way,\u201d says Haggard.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Do we have the right people in the room to think about this audience&quot; is such a good question when considering your target audience. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JennyHaggard_?ref_src=twsrc%5Etfw\">@JennyHaggard_<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/nNEGw4TqlD\">pic.twitter.com\/nNEGw4TqlD<\/a><\/p>\n<p>&mdash; Jell K (@iamjellk) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/iamjellk\/status\/1584914925432049665?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Data Visualization Without Images: AMP Email Update<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How can you display data <\/span><i><span style=\"font-weight: 400;\">without<\/span><\/i><span style=\"font-weight: 400;\"> using images in email? And how can <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/amp-for-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AMP for email<\/span><\/a><span style=\"font-weight: 400;\"> create <\/span><i><span style=\"font-weight: 400;\">better<\/span><\/i><span style=\"font-weight: 400;\"> data visualization experiences in email?\u00a0<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bdjang\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Benjamin Djang<\/span><\/a><span style=\"font-weight: 400;\">\u2014Creative Technologist at <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Washington Post<\/span><\/a><span style=\"font-weight: 400;\">\u2014showed attendees how, including inside tips and tools for email developers.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udcad How can you display data *without* using images in email?<\/p>\n<p>\ud83d\udcad How can AMP create *better* data visualization experiences in email? <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/bendjang?ref_src=twsrc%5Etfw\">@bendjang<\/a> answers this and more\u2014including inside tips, tools, and watchouts for email developers. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/te8hreHrbY\">pic.twitter.com\/te8hreHrbY<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1584924008671285248?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Design For Life: Creating A Framework for the Career You Want<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keynote speaker <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kason-morris\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kason Morris<\/span><\/a><span style=\"font-weight: 400;\"> (Head of Learning Experience Design, Salesforce) walked us through applying design thinking to our lives\u2014and careers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Morris reminds us about the power of reframing. Instead of asking \u201cwhat should I do with my career?\u201d ask yourself, \u201cwhat am I most interested in pursuing right now?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people on average have about five career changes in their lifetime. Career isn\u2019t something you can just \u201cfigure out\u201d\u2014there is no wrong choice.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Awesome <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive2022<\/a> session with Kason Morris. I never heard of Reframing like this before. Great stuff!<\/p>\n<p>&mdash; alemieux (@alemieux) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/alemieux\/status\/1584941504816369664?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Working Towards Email Standards<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What if email developers, ESPs, and email clients were all on the same page? That\u2019s where the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emailmarkup.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Markup Consortium<\/span><\/a><span style=\"font-weight: 400;\"> (EMC) comes in.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We need email standards and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/EmailMarkup?ref_src=twsrc%5Etfw\">@EmailMarkup<\/a> is working on getting that going! There is a universal need and support for this. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a><\/p>\n<p>&mdash; Anne Tomlin (@pompeii79) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/pompeii79\/status\/1584942621100843010?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-markup-consortium\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EMC<\/span><\/a><span style=\"font-weight: 400;\"> is a community-led group of industry professionals on a mission to create email standards that improve the email experience for everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AliceLiCode\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Alice Li<\/span><\/a><span style=\"font-weight: 400;\"> puts it, change is everyone\u2019s responsibility. \u201cAll this causes a feedback loop of rendering inconsistencies and issues, because all three parties are trying to edit emails to account for each other.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/M_J_Robbins\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mark Robbins<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hus_hmd\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hussein Al Hammad<\/span><\/a><span style=\"font-weight: 400;\">, the three founding members of the EMC took the email stage at Litmus Live 2022 to share more about their developments, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emailmarkup.org\/\"><span style=\"font-weight: 400;\">how to get involved<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Email Evolution: Uncovering What Matters Most<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers want to be heard, understood, in control, and remembered. As marketers, we can provide that with relevant experiences\u2014like offers, rewards, and most importantly, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalization-in-email-marketing-needs-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lisawester\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lisa Wester<\/span><\/a><span style=\"font-weight: 400;\"> (Senior Email &amp; Marketing Automation Manager, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emerson.com\/en-us\/commercial-residential-solutions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emerson<\/span><\/a><span style=\"font-weight: 400;\">) shared why it&#8217;s vital to put the customer first and what that looks like for marketing orgs\u2014including examples of how her team evolved from product- to customer-centric.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wester said the key to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email personalization<\/span><\/a><span style=\"font-weight: 400;\"> is to work together (instead of fragmented in silos) o understand the full customer journey across departments. \u201cEvery interaction leaves an impression. Make it a good one.\u201d<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;If a personalized experience is expected to have lifetime value, we must have more in-depth insights and data to determine what\u2019s missing.\u201d \ud83c\udf99 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/WesterLisa?ref_src=twsrc%5Etfw\">@WesterLisa<\/a><\/p>\n<p>\ud83e\udde0 Lisa breaks down how marketing teams can shift from a product to a customer mindset. \ud83c\udf1f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/WjRqoGvJUX\">pic.twitter.com\/WjRqoGvJUX<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1584947907878191107?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Driving Business Impact Through Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Attrition is rising, in part because marketing teams feel like order takers, with too many capabilities. How can teams take their power back, while scaling their efforts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In her session, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aimee-bennett-7432712b\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aimee Bennett<\/span><\/a><span style=\"font-weight: 400;\"> (Marketing Automation Manager, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ferguson.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ferguson<\/span><\/a><span style=\"font-weight: 400;\">) provides a tactical, step-by-step method for driving impact through email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bennet urges us to think: What does your service \u201ccost\u201d per hour? Think about the \u201cpackages\u201d you provide internal groups with your emails and content\u2014and what you are going to \u201cbill\u201d for that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s not a negative to need a freelancer,\u201d says Bennett. \u201cI wasn\u2019t really sure why to use a freelancer until I realized I could hire them quickly and get them to focus on the business as usual tasks. Then my team could focus on strategy and what really drives the numbers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFind your extensions of team. That\u2019s what your freelancers truly are.\u201d<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cFind your extensions of team. That\u2019s what your freelancers truly are.\u201d \ud83c\udfa4 Aimee Bennett (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ferguson?ref_src=twsrc%5Etfw\">@ferguson<\/a>)<\/p>\n<p>Aimee shares how to develop your team and email program for scalability in her session &quot;Driving Business Impact through Email Marketing.&quot; \ud83c\udfaf<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/TZqcyFrD5A\">pic.twitter.com\/TZqcyFrD5A<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1584976844448825363?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Behavioral Triggers: Cultivate Meaningful Consumer Conversations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEvent-based email triggers are<\/span> <strong>467% more effective<\/strong><span style=\"font-weight: 400;\"> than batched business-as-usual emails,\u201d said <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/laurengentilegannon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lauren Gannon<\/span><\/a><span style=\"font-weight: 400;\"> (Senior Vice President, PeopleCloud Messaging, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.epsilon.com\/us\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Epsilon<\/span><\/a><span style=\"font-weight: 400;\">) and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jilllemaire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jill Lemaire-Redo<\/span><\/a><span style=\"font-weight: 400;\"> (VP, Digital Strategy and Insights, Epsilon).<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Event-based email triggers are 467% more effective than batched business-as-usual emails.&quot; \u2604\ufe0f<\/p>\n<p>\ud83c\udf99 Lauren Gannon and Jill Lemaire-Redo (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/EpsilonMktg?ref_src=twsrc%5Etfw\">@epsilonMktg<\/a>) dive deep into triggered communications at <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a>. \ud83d\udc4f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/cJEs9qPKXr\">pic.twitter.com\/cJEs9qPKXr<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1584978109811642368?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Are You Over Designing Your Emails?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating emails is both an art and a science. How do you combine new ideas that may be risky, while also hitting your goals?<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/larabanker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lara Banker<\/span><\/a><span style=\"font-weight: 400;\"> (Sr. Marketing Manager, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/astraldesigns.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Astral<\/span><\/a><span style=\"font-weight: 400;\">) took attendees through real examples of how to find the sweet spot between beautifully designed emails and those that perform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Banker\u2019s quick tip: \u201cWhen you are zoomed out from your email, you can really start to see what is going to draw your users attention.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are more takeaways from our attendees:<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Text only emails work well when you&#39;re trying to provide a &quot;personal touch&quot; vibe.  Just text from a CEO can be compelling. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a><\/p>\n<p>&mdash; Anne Tomlin (@pompeii79) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/pompeii79\/status\/1584987803317784576?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Run A\/B tests more than once, and don&#39;t make the assumption that they are one and done \ud83d\udc4f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a><\/p>\n<p>&mdash; Naomi West (@emailfromnaomi) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/emailfromnaomi\/status\/1584986893133185024?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">You\u2019re Human, and I\u2019m Human, Too! The Power of Reply Management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reply management is an important but often overlooked part of email marketing. User experience information from the actual user is invaluable\u2014and replies can help us do better.<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sara-willimon-email-marketer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sara Willimon<\/span><\/a><span style=\"font-weight: 400;\"> (Sr. Email Marketing Specialist, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/inquestmarketing.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">InQuest Marketing<\/span><\/a><span style=\"font-weight: 400;\">) shares how to tap into the power of reply management as a connection point between brands and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHumans reply in unexpected ways\u2014and these may not be caught by an automatic filter because they don\u2019t use \u2018trigger words\u2019 your ESP uses to recognize them,\u201d says Willimon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen there are kind souls who reply with what they <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> like, add them to your portfolio, white papers, reports, testimonials, performance reviews! Share them with anyone who touched that email and helped make it happen. Take the joy where you can out of what you receive,\u201d says Willimon.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\n<p dir=\"ltr\" lang=\"en\">&#8220;Do we have the right people in the room to think about this audience&#8221; is such a good question when considering your target audience. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JennyHaggard_?ref_src=twsrc%5Etfw\">@JennyHaggard_<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/nNEGw4TqlD\">pic.twitter.com\/nNEGw4TqlD<\/a><\/p>\n<p>\u2014 Jell K (@iamjellk) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/iamjellk\/status\/1584914925432049665?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h1><span style=\"font-weight: 400;\">Alice in Preferenceland: Down the Rabbit Hole<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to go down the rabbit hole when it comes to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-preferences-center-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email preference centers<\/span><\/a><span style=\"font-weight: 400;\">. \u201cThere are so many easy mistakes to make with a project of this type, and it\u2019s a deceptively simple concept,\u201d said <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aaronbeatty\/\"><span style=\"font-weight: 400;\">Aaron Beatty<\/span><\/a><span style=\"font-weight: 400;\"> (Director of Digital Engagement, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/attainpartners.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Attain Partners<\/span><\/a><span style=\"font-weight: 400;\">) in an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/speaker-spotlight-litmus-live\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">interview with Litmus<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preference centers are multi-faceted and complex, but Beatty makes it approachable with tips, considerations, and more.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cIsn\u2019t it just a page with some checkboxes on it?\u201d   \ud83d\udea9 \ud83d\udea9 \ud83d\udea9<\/p>\n<p>Email preference centers are multi-faceted and complex. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/airbeat?ref_src=twsrc%5Etfw\">@airbeat<\/a> takes us down the preference center rabbit hole at <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> \ud83d\udc30\ud83d\udd73 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/bsLIGt99ZQ\">pic.twitter.com\/bsLIGt99ZQ<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1584999495061962768?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Value-Tiers, Clusters &amp; Triggers: How To Put Your Customer Data To Work<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How can you put your customer data to work? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lockeandy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Andy Locke<\/span><\/a><span style=\"font-weight: 400;\"> (Director of Strategy, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.responselabs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Response Labs<\/span><\/a><span style=\"font-weight: 400;\">) says to take a prescriptive approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Break your customer data down into loyalty segments\u2014value-tiers, clusters, and triggers. This will create an email messaging strategy of unique customer segments, each with their own goals, objectives, and KPIs.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How can you put your customer data to work? \ud83d\udcaa As <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/itsandylocke?ref_src=twsrc%5Etfw\">@itsandylocke<\/a> shares, go from descriptive to prescriptive.<\/p>\n<p>Break your customer data down into loyalty segments:<br \/>\ud83d\udcca Value-tiers<br \/>\u2728 Clusters<br \/>\ud83c\udfc3\u200d\u2642\ufe0f Triggers<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive2022<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/x9UM2dX1vQ\">pic.twitter.com\/x9UM2dX1vQ<\/a><\/p>\n<p>&mdash; Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1585000754506506255?ref_src=twsrc%5Etfw\">October 25, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019t let FOMO get the best of you<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Missed out on day one? Don\u2019t worry, you can still register for day two of Litmus Live <\/span><strong>until 11am ET\/12pm CT on Wednesday, October 26th.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For the full Litmus Live experience, upgrade to a Litmus Live MAX ticket to get access to <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> sessions, including exclusive live panels, full networking opportunities, and post-event access to live and on-demand sessions (plus Litmus Live 2021 sessions!).<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>For the full Litmus Live experience, upgrade to a Litmus Live MAX ticket to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cvent.me\/LRk1R5\" target=\"_blank\" rel=\"noopener\">get access to <em>all<\/em> sessions<\/a>, including exclusive live panels, full networking opportunities, and post-event access to live and on-demand sessions (plus Litmus Live 2021 sessions!). \u2192<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Follow <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive2022?src=hashtag_click&amp;f=live\" target=\"_blank\" rel=\"noopener\">#LitmusLive2022 on Twitter<\/a> to stay in the loop of all things Litmus Live!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_63583c8ee693b\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Register (or upgrade your ticket) today!<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Register for day two of Litmus Live 2022 by 1pm ET\/12pm CT on Wednesday, October 26th. Catch all the sessions on-demand with a paid MAX ticket!<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cvent.me\/LRk1R5\">\n\t\t\t\t\t\tHere&#039;s how\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the top moments from day one of Litmus Live: the premier email event of the year\u2014including expert insights on email preference centers, habits for creativity, and AMP for email.<\/p>\n","protected":false},"author":25,"featured_media":54809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,499,9363,488],"blog_category":[10304],"class_list":["post-54808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-email-coding","tag-email-marketing-strategy","tag-litmus-live","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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