{"id":54879,"date":"2022-10-26T18:12:30","date_gmt":"2022-10-26T22:12:30","guid":{"rendered":"https:\/\/www.litmus.com\/?p=54879"},"modified":"2022-10-27T21:17:31","modified_gmt":"2022-10-28T01:17:31","slug":"litmus-live-day-2-recap","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-day-2-recap","title":{"rendered":"Litmus Live 2022: Highlights and Insights from Day 2"},"content":{"rendered":"\n\n\t
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We\u2019ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year.<\/span><\/p>\n

With the second (and final) day now complete, what were the top moments and highlights?<\/span><\/p>\n

Let\u2019s take a look back at day two\u2014and all the action-packed education and inspiration we walked away with.<\/span><\/p>\n

Looking for our recap and highlights from day one? <\/span>Check them out here<\/span><\/a>.<\/span><\/p>\n

Want to rewatch your favorite session (or catchup on the ones you missed)? You can still upgrade your ticket to get access to all live and on-demand sessions<\/a> \u2192\u00a0<\/strong><\/p>\n

What Is Data Driven Marketing (And What It Is Not)<\/span><\/h2>\n

Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. But to be truly data-driven, we must remind ourselves of the actual definition of data: <\/span>all<\/span><\/i> types of information.<\/span><\/p>\n

Karelle Gordon<\/span><\/a> (Marketing Director, Education, <\/span>Fortune Media<\/span><\/a>) shares that when using <\/span>personalization<\/span><\/a>, marketers have seen up to an eight times higher <\/span>return on investment (ROI)<\/span><\/a>.\u00a0<\/span><\/p>\n

With returns like that, marketers need to put themselves in their customer\u2019s shoes to ensure their experience is relevant. Gordon shares that 74% of customers feel frustrated by seeing irrelevant content\u2014so it\u2019s important to do it right.<\/span><\/p>\n

As Gordon puts it: \u201cData gives you a predictability that is the ultimate advantage when creating your marketing plan.\u201d<\/span><\/p>\n

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74% of customers feel frustrated by irrelevant content #LitmusLive2022<\/a><\/p>\n

— alemieux (@alemieux) October 26, 2022<\/a><\/p><\/blockquote>\n