Tweet this infographic\u2192<\/a><\/p>\n Benchmark your email program against the practices of thousands of marketers worldwide, gain valuable insights, and explore trends in the blog posts, webinars, and research reports based on Litmus’ State of Email Survey.<\/p>\n Get the insights \u2192<\/a><\/p>\n <\/p>\n 79%<\/strong> of nonprofits say email marketing is important to the overall success of their organization.<\/p>\n However…<\/p>\n 58%<\/strong> of marketers at nonprofits say their email program is under-resourced.<\/p>\n Nonprofits have an average of 2.3<\/strong> full-time employees and 1.9<\/strong> full-time employees. Nonprofits are 51% more likely<\/strong> to use a WYSIWYG editor to build emails<\/p>\n Nonprofits are 81% more likely<\/strong> to use the code editor provided by their email service provider<\/p>\n Nonprofits are 16% less likely<\/strong> to use responsive design for their broadcast and segmented emails (and are even less likely to use it for their automated and transactional emails)<\/p>\n Nonprofits are 47% less likely<\/strong> to use partials to easily update content across many emails<\/p>\n Nonprofits are 43% less likely<\/strong> to use preprocessing to write email code<\/p>\n Nonprofits are 59% less likely<\/strong> to use postprocessors to ensure code compatibility across email clients<\/p>\n Nonprofits are 23% less likely<\/strong> to inline CSS to improve email rendering<\/p>\n Nonprofits are 41% less likely<\/strong> to use an extensive pre-send checklist to catch errors<\/p>\n Nonprofits are 343% more likely<\/strong> to never test the rendering and functionality of their emails or templates<\/p>\n Nonprofits are 11% less likely<\/strong> to run spam filter tests before sending an email to improve deliverability<\/p>\n Nonprofits have 33% fewer<\/strong> emails in production at any time on average<\/p>\n Nonprofits send 22% fewer<\/strong> emails to their subscribers<\/p>\n 50% fewer<\/strong> nonprofits generate at least a quarter of their email marketing revenue from automated emails<\/p>\n Here are 6 tips to help you improve your email process and make your email program more successful:<\/p>\n Source: Litmus\u2019 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. 19, 2017 and Jan. 31, 2018. Litmus is grateful to NextAfter for promoting the survey to its community of nonprofits. For more insights from the State of Email Survey, visit litmus.com\/stateofemail<\/a>.<\/p>\n To help nonprofits get the most from their email marketing, Litmus is proud to offer a discount to eligible organizations. Email billing@litmus.com<\/a> for more details.<\/p>\n![\"6](\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/6-ways-nonprofits-can-improve-their-email-creation-process-1.png\")
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\nINFOGRAPHIC TRANSCRIPT
\n6 Ways Nonprofits Can Improve Their Email Creation Process<\/strong><\/h2>\nNonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance.<\/h2>\n
The email teams at nonprofits are small, composed of only 4.2 employees vs. 7.7 employees across all industries.<\/h2>\n
\nBrands across all industries have an average of 5.6<\/strong> full-time employees and 2.1<\/strong> full-time employees.<\/p>\nAnd smaller budgets have led to nonprofits generally having less sophisticated email creation and quality assurance processes and toolsets.<\/h2>\n
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As a result, nonprofits have significantly less email production capacity, and send fewer broadcast and automated marketing emails than other organizations.<\/h2>\n
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Because of all of those challenges, only 44% of nonprofit email marketers say their email program is successful.<\/h2>\n
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Email is often a nonprofit\u2019s most productive marketing channel by far, but they shouldn\u2019t be satisfied. Even better returns are possible with greater investments in processes, staffing, and resources.<\/h2>\n
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