{"id":55133,"date":"2022-11-04T00:30:00","date_gmt":"2022-11-04T04:30:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=55133"},"modified":"2024-12-20T11:08:45","modified_gmt":"2024-12-20T16:08:45","slug":"feature-fridays-how-kate-spade-creates-integrated-product-emails","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/feature-fridays-how-kate-spade-creates-integrated-product-emails","title":{"rendered":"Feature Friday: How Kate Spade Creates Integrated Product Emails"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_63035c597781e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-55133-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/KS-FF.mp4?_=1\" \/><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/KS-FF.mp4\">https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/KS-FF.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">For this week\u2019s edition of Feature Friday we&#8217;re showcasing this fabulous email from <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/kate-spade\/\" target=\"_blank\" rel=\"noopener\">Kate Spade<\/a>, in which they display their latest handbags, and Klarna\u2019s buy now, pay later pricing. This email features personalized <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">dynamic content automation<\/span><\/a><span style=\"font-weight: 400\"> by <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400\">, powered by Kickdynamic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By connecting their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">shopping feed<\/span><\/a><span style=\"font-weight: 400\"> Kate Spade are able to show their desired products\u2013 in this case handbags. The products displayed are updated automatically from their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-marketing-personalization-using-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">data<\/span><\/a><span style=\"font-weight: 400\"> feeds. If any information is updated within the product feed, the email will update automatically so subscribers always see relevant content\u2013no manual intervention required.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are several pieces of data which can be included in a product feed. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product imagery<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product name<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pricing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sizing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Color<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Not only did Kate Spade <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-content-automation-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">automate their content<\/span><\/a><span style=\"font-weight: 400\">, they also added information about Klarna\u2019s buy now, pay later pricing for products, to encourage more conversions for subscribers who may be price-sensitive. This was done by creating a rule within <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400\">, which divides the product price into thirds, showing how much each installment would cost when purchasing using Klarna.<\/span><\/p>\n<p>Learn other ways Kate Spade is using Litmus Personalize to conduct <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">live polls<\/a> in our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/feature-friday-kate-spade\/\" target=\"_blank\" rel=\"noopener\">Feature Friday series<\/a>.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_63035dca7781f\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t  <p>Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-personalization\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":55135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10271,478,206,10259,10319,10262,179,10264],"blog_category":[10307],"class_list":["post-55133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-customer-experience","tag-design","tag-dynamic-content","tag-ecommerce","tag-email-personalization","tag-litmus-personalize","tag-responsive-email","tag-subscriber-experience","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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