Our yearly series of conferences on all things email\u2014Litmus Live\u2014has come to an end. It\u2019s been a whirlwind across three cities, with dozens of speakers and over a thousand attendees. While it\u2019s always bittersweet to close out Litmus Live for the year, it\u2019s exciting to get back to work and start implementing some of the amazing ideas seen on stage.<\/p>\n
The talks at Litmus Live 2018 ran the gamut. We had speakers talking about everything from A\/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. It was a broad range of topics that addressed email\u2019s evolving role in marketing.<\/p>\n
Despite the wide-ranging topics, a few themes emerged across our time in London, Boston, and San Francisco. We wanted to share those themes with you, as we believe they\u2019ll be instrumental in shaping the future of all of our work in the email industry.<\/p>\n
Over the past few years, we’ve seen a number of talks on creating modular emails for faster production of campaigns. But this year, things seemed to crystalize into the idea of design systems.<\/p>\n
If you\u2019re not familiar, modular design is the method of creating components (or modules) for each element in your email campaign and using those components to quickly build a new email. Think of it as working with email like LEGO. Those components are usually saved as snippets or partials in a tool like Litmus Builder<\/a>, and designers, developers, and marketers can reuse those elements without having to code them from scratch each time.<\/p>\n A design system builds on this idea and creates a complete system of code, documentation, guidelines, and resources for creating nearly any type of email a sender requires.<\/p>\n In London, Fabio Carneiro talked about his work with implementing a design system at scale for Booking.com. He went into some of the theory behind design systems before discussing some of the struggles he had during implementing Booking.com\u2019s.<\/p>\n Love this slide #LitmusLive<\/a> @flcarneiro<\/a> pic.twitter.com\/fpsRgfggb8<\/a><\/p>\n \u2014 Taxi for Email (@TaxiforEmail) August 21, 2018<\/a><\/p><\/blockquote>\n\n