{"id":55451,"date":"2023-10-04T18:35:29","date_gmt":"2023-10-04T22:35:29","guid":{"rendered":"https:\/\/www.litmus.com\/?p=55451"},"modified":"2024-08-22T09:59:45","modified_gmt":"2024-08-22T13:59:45","slug":"evaluate-email-performance-email-reporting-template","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/evaluate-email-performance-email-reporting-template","title":{"rendered":"Evaluate Your Email Performance with an Email Reporting Template"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_9122455be619fd155c4cff7677a7a71e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Every ending\u2014like a project or a year\u2014is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say?<\/p>\n<p>To make it easier for you, we\u2019ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_38ca8364c5fe18c21e9e7ca788bcfb3d\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/subscriber-insights-icon.svg\" alt=\"\" width=\"57\" height=\"51\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Handle year-end reporting like a pro.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Shine a light on your email marketing successes with this fully customizable reporting template.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\">\n\t\t\t\t\t\tGet your template\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_234743c4951330fb9ca410387a017f59\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2>What is an email reporting template?<\/h2>\n<p>An <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\" target=\"_blank\" rel=\"noopener\">email reporting template<\/a> provides an outline and place to share your email marketing status, recent wins, and lessons. It\u2019s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren\u2019t sure why you aren\u2019t hitting your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/20-things-successful-email-marketing-programs-do\/\" target=\"_blank\" rel=\"noopener\">email marketing goals<\/a>.<\/p>\n<p>An email report template gives you space to share:<\/p>\n<ul>\n<li>Email marketing volume and performance<\/li>\n<li>Recent projects<\/li>\n<li>Lessons learned<\/li>\n<li>Challenges<\/li>\n<li>What you\u2019ll continue using<\/li>\n<li>What you\u2019d like to try next<\/li>\n<\/ul>\n<h2>What is the importance of an email marketing performance report?<\/h2>\n<p>After you\u2019ve spent countless hours in the weeds of an email marketing initiative, you might want to forget it and move on. However, taking time to reflect benefits you, your team, and your organization.<\/p>\n<h2>Decide what\u2019s worth your time<\/h2>\n<p>You\u2019re probably working with time, budget, tech, or team constraints and need to spend your resources wisely. Filling out an email marketing report, even if you never share it with anyone, gives you a structured way to check in with yourself.<\/p>\n<p>Are you spending time on the most impactful strategies? What are your highest priorities for improvement? Regularly reviewing your input and its impact lets you adjust your focus accordingly.<\/p>\n<p>For example, if one of your goals this year was to increase <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\/\" target=\"_blank\" rel=\"noopener\">read rates<\/a>, but your old <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\/\" target=\"_blank\" rel=\"noopener\">email design<\/a> has stagnated engagement, you should prioritize a new <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-responsive-email-templates\/\" target=\"_blank\" rel=\"noopener\">responsive email template<\/a> next year.<\/p>\n<h2>Champion for more resources for your team<\/h2>\n<p>You know how hard your team works and how vital everyone\u2019s efforts are, but the rest of your organization might not. A polished and impactful email report is a bargaining chip the next time you want to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">advocate for investment <\/a>or <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-successfully-scale-your-email-team-part-1-people\/\" target=\"_blank\" rel=\"noopener\">grow your team<\/a>.<\/p>\n<h2>Align your email efforts with your company<\/h2>\n<p>A car with each wheel spinning in a different direction will go nowhere fast. Similarly, work progress is slow if each team goes its own way. Sharing your email goals,\u00a0 priorities, and insights with your is a great way to get everyone on the same page. You can also use your email marketing report to open discussions across departments and learn from other teams. Ultimately, you have to use these discussions to align your work with company-wide goals.<\/p>\n<p>For example, suppose your company wants to increase customer retention. In that case, your report would have <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-email-analytics-for-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing analytics<\/a> that signal an engaged audience, like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\/\" target=\"_blank\" rel=\"noopener\">subscriber lifetime value and revenue per subscriber<\/a>.<\/p>\n<h2>What is covered in Litmus\u2019 email reporting template?<\/h2>\n<p>Litmus&#8217; email report has more than 30 Google template slides ready to fill out. After entering your email team\u2019s information, you\u2019ll have a beautiful presentation ready to send and share with others.<\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\" target=\"_blank\" rel=\"noopener\">Here\u2019s what you\u2019ll find in the template<\/a>.<\/p>\n<h3>Email team overview<\/h3>\n<p>If you present to a non-email audience, they might need to learn the ins and outs of your daily work. The first step in your email reporting presentation is introducing your team members and giving an overview of how you help your brand achieve a goal, like increasing sales or creating an engaged community.<\/p>\n<h3>Email campaign\u2019s reach<\/h3>\n<p>Your stakeholders don\u2019t watch your subscriber count like you do, so share your audience size, emails sent this year, number of campaigns, and clicks generated. Revealing how many people you have a direct communication line with begins to show the impact of email.<\/p>\n<h3>Email program\u2019s health and data<\/h3>\n<p>Once you establish the foundation of your email reach, take a moment to review the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-program-health-checklist\/\" target=\"_blank\" rel=\"noopener\">health of your program <\/a>through metrics. Sharing your performance against industry averages and your past results proves you have subscriber quality, not just quantity.<\/p>\n<p>An overview of key metrics is all you\u2019ll need for an email health summary for a general audience. If you\u2019re presenting to a team or client with a particular focus, you could include screenshots of your email analytics dashboard or Google Analytics report for extra detail.<\/p>\n<p>Our email reporting template has space to share critical <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-analytics-survival-guide.html\" target=\"_blank\" rel=\"noopener\">email analytics<\/a> like:<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\/\" target=\"_blank\" rel=\"noopener\">Deliverability rate<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/kpis-you-should-be-tracking\/\" target=\"_blank\" rel=\"noopener\">Open rate<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/increase-email-ctr\/\" target=\"_blank\" rel=\"noopener\">Click-through rate (CTR)<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/future-of-insights-analytics-webinar-recording-takeaways\/#:~:text=The%20formula%20for%20Email%20Quality,combined%20with%20clicks%20and%20unsubscribes.\" target=\"_blank\" rel=\"noopener\">Email quality score<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/kpis-you-should-be-tracking\/#:~:text=The%20unsubscribe%20rate%20measures%20how,just%20click%20your%20unsubscribe%20link.\" target=\"_blank\" rel=\"noopener\">Unsubscribe rate<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-the-difference-between-a-hard-and-soft-bounce\/\" target=\"_blank\" rel=\"noopener\">Bounce rate<\/a><\/li>\n<\/ul>\n<p>Be sure to add any company-specific <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-5-metrics-you-should-add-to-your-email-reporting\/\" target=\"_blank\" rel=\"noopener\">email reporting<\/a> benchmarks, too. For example, tracking how often subscribers printed your emails is as useful of an engagement indicator as website visits if you regularly send in-store coupons, booking confirmations, or event tickets.<\/p>\n<h2>Business impact of email marketing campaigns<\/h2>\n<p>Only some stakeholders inherently understand the value of an active email list. Everyone understands dollar signs, however. Including your conversion rate, revenue generated, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">return on investment (ROI)<\/a> translates your work to benchmarks that stakeholders value.<\/p>\n<h2>Recap key email goals<\/h2>\n<p>After describing the high-level results of email marketing this year, it\u2019s time to share how you drove results. Start by listing your top goals and priorities for the past year. Leading with your goals gives context to your decision-making process and sets up your presentation to compare expectations vs. results.<\/p>\n<figure id=\"attachment_85772\" aria-describedby=\"caption-attachment-85772\" style=\"width: 1850px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-85772\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM.png\" alt=\"Our goals. In 2023, our top goals and priorities were:[Goal #1] \n[Goal #2] \n[Goal #3] \" width=\"1850\" height=\"1041\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM.png 1850w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM-300x169.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM-1024x576.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM-768x432.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM-1536x864.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.48.13-PM-1800x1013.png 1800w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><figcaption id=\"caption-attachment-85772\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\" target=\"_blank\" rel=\"noopener\">Litmus&#8217; Email Reporting Template<\/a><\/figcaption><\/figure>\n<h3>Highlight considerable program successes<\/h3>\n<p>Go ahead\u2014share your highlight reel. Pull out specific designs, email campaigns, messaging, or ideas that really worked this year. Explain what went well, what you learned, and how you can apply those lessons in the future. You can also share non-email-specific success, like an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/supercharge-your-email-process-and-improve-collaboration-with-litmus-free-email-workflow-template-in-trello\/\" target=\"_blank\" rel=\"noopener\">organized workflow<\/a> or team morale.<\/p>\n<h3>Share important developments<\/h3>\n<p>A lot can change in a year (or, let\u2019s be honest, in a week). Take a moment to share staffing updates, new tools or vendors, regulation updates, and other macro trends that affected your industry or customers. These insights influence your limitations and priorities.<\/p>\n<h3>Identify the biggest email opportunities for improvement<\/h3>\n<p>There are always new goals on the horizon, but you can impress your stakeholders with a plan. Be upfront about your team&#8217;s challenges and present your ideas for addressing them.<\/p>\n<p>The opportunities section of the email reporting template is also your chance to pitch email marketing&#8217;s impact on your organization and ideas for cross-team collaboration.<\/p>\n<p>For example, you can propose sharing successful emails with the social media team to repurpose for other channels. Your engaged community of subscribers is an ideal place to learn about your target audience and share what you\u2019ve learned across the organization.<\/p>\n<figure id=\"attachment_85771\" aria-describedby=\"caption-attachment-85771\" style=\"width: 1849px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-85771 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173.png\" alt=\"Beyond email: what can other teams learn from our findings?\" width=\"1849\" height=\"1044\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173.png 1849w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173-300x169.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173-1024x578.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173-768x434.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173-1536x867.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-11-28-at-2.52.33-PM-e1701201310173-1800x1016.png 1800w\" sizes=\"(max-width: 1849px) 100vw, 1849px\" \/><figcaption id=\"caption-attachment-85771\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\" target=\"_blank\" rel=\"noopener\">Litmus&#8217; Email Reporting Template<\/a><\/figcaption><\/figure>\n<h3>Set goals for next year and uncover opportunities<\/h3>\n<p>After recapping the past year, it\u2019s time to look ahead. The final segment of your email report should address next year\u2019s goals and what support you need to hit the mark. You could also add an overview of your current and projected budget.<\/p>\n<h2>Recap the success of your email marketing efforts today!<\/h2>\n<p>Nobody knows your email team\u2019s efforts quite like you, but that doesn\u2019t mean they can\u2019t learn. Articulating your work helps you advocate for your team, show leadership the power of email, and prepare for the year ahead. Plus, looking back on your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/measure-email-marketing-success\" rel=\"noopener\" target=\"_blank\">email marketing success<\/a> you may have forgotten about feels good. Who doesn\u2019t want a little year-end boost?<\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\" target=\"_blank\" rel=\"noopener\">Claim your free year-end email reporting template now<\/a> for a beautiful deck that&#8217;s easy to customize, along with helpful notes and tips to help you brainstorm content and guide your presentation.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_38ca8364c5fe18c21e9e7ca788bcfb3d\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/subscriber-insights-icon.svg\" alt=\"\" width=\"57\" height=\"51\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Handle year-end reporting like a pro.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Shine a light on your email marketing successes with this fully customizable reporting template.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-reporting-slide-template\/\">\n\t\t\t\t\t\tGet your template\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_f1c057c3a79f8038b17c66622d829e41\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><em><br \/>\nThis blog post was originally published on November 10, 2022. It has been updated for clarity and with new information on October 4, 2023.<\/em><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10267,10268,10274,9363,10247],"blog_category":[10305],"class_list":["post-55451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-performance","tag-campaign-planning","tag-email-analytics","tag-email-marketing-strategy","tag-performance-metrics","blog_category-email-marketing-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evaluate Your Email Performance with an Email Reporting Template - Litmus<\/title>\n<meta name=\"description\" content=\"Stand out in your marketing org with this free email reporting template. Share the goals, wins, and areas for growth your email marketing programs had this year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/evaluate-email-performance-email-reporting-template\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluate Your Email Performance with an Email Reporting Template\" \/>\n<meta property=\"og:description\" content=\"Stand out in your marketing org with this free email reporting template. 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