{"id":55781,"date":"2022-11-15T12:09:35","date_gmt":"2022-11-15T17:09:35","guid":{"rendered":"https:\/\/www.litmus.com\/?p=55781"},"modified":"2024-12-20T11:09:19","modified_gmt":"2024-12-20T16:09:19","slug":"trends-in-email-engagement","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement","title":{"rendered":"Trends in Email Engagement [Infographic]"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_969845a8bfc07e4c791e01edcad2d88e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><img decoding=\"async\" class=\"aligncenter wp-image-55920 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1.jpg\" alt=\"\" width=\"1275\" height=\"2062\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-185x300.jpg 185w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-633x1024.jpg 633w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-768x1242.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-950x1536.jpg 950w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-1266x2048.jpg 1266w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-1-700x1132.jpg 700w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><img decoding=\"async\" class=\"aligncenter wp-image-55921 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2.jpg\" alt=\"\" width=\"1275\" height=\"1890\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2-202x300.jpg 202w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2-691x1024.jpg 691w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2-768x1138.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2-1036x1536.jpg 1036w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-2-700x1038.jpg 700w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>\n<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><img decoding=\"async\" class=\"alignnone wp-image-55932 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33.jpg\" alt=\"\" width=\"1275\" height=\"1856\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33-206x300.jpg 206w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33-703x1024.jpg 703w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33-768x1118.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33-1055x1536.jpg 1055w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-33-700x1019.jpg 700w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>\n<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><img decoding=\"async\" class=\"aligncenter wp-image-55923 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4.jpg\" alt=\"\" width=\"1275\" height=\"1223\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4-300x288.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4-1024x982.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4-768x737.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-4-700x671.jpg 700w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><img decoding=\"async\" class=\"alignnone wp-image-55924 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5.jpg\" alt=\"\" width=\"1275\" height=\"802\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5.jpg 1275w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5-300x189.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5-1024x644.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5-768x483.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Infographic-5-700x440.jpg 700w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>\n<h2>Trends in Email Engagement [Infographic]<\/h2>\n<p><span style=\"font-weight: 400;\">How much of an impact has <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\/?utm_campaign=wc-2022-11-trends_in_email_engagement-email_is_essential&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple\u2019s Mail Privacy Protection <\/span><\/a><span style=\"font-weight: 400;\">(MPP) had on email marketing since its September 2021 release?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many subscribers now use <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/?utm_campaign=wc-2022-11-trends_in_email_engagement-email_is_essential&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When\u2019s the best time to send an email campaign based on your unique audience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We dug into <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/?utm_campaign=wc-2022-11-trends_in_email_engagement-email_is_essential&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\">\u00b9 data to see how key email engagement trends like these\u00a0 shifted from the end of August 2021 through the end of August 2022\u2014and how they\u2019ve stayed the same. <\/span><span style=\"font-weight: 400;\">Read on for a preview of what\u2019s happening in email engagement. <\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download our full Trends in Email Enagement report<\/span><\/a><span style=\"font-weight: 400;\"> to see even more in depth data, and details.<\/span><\/p>\n<h4>In 2021, we recorded:<\/h4>\n<p><span style=\"font-weight: 400;\">13.1 billion opens<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.01\u00a0 billion\/month (avg)<\/span><\/p>\n<h4>End of August 2022, we recorded:<\/h4>\n<p><span style=\"font-weight: 400;\">12.1 billion opens<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.5 billion\/month (avg trending)<\/span><\/p>\n<h3><b>How the top 3 email clients have shifted<\/b><\/h3>\n<p><em><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">by percent of opens)<\/span><\/em><\/p>\n<h4><b>End of Aug 2022<\/b><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Apple Mail Privacy: 51.0%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gmail: 28.5%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Outlook: 4.2%<\/span><\/li>\n<\/ul>\n<h4><b>End of Aug 2021\u00a0<\/b><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Apple iPhone (iOS Mail):\u00a0 40.3%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gmail:\u00a0 29.8%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Apple Mail macOS: 11.3%.\u00a0<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><strong>Not sure if your email clients have shifted, or how impacted you\u2019ve been by MPP? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/?utm_campaign=wc-2022-11-trends_in_email_engagement-email_is_essential&amp;utm_medium=offline&amp;utm_source=marketing\" target=\"_blank\" rel=\"noopener\">Litmus Email Analytics<\/a> can show you the way.<\/strong><\/p>\n<hr \/>\n<h3><b>How Dark Mode usage has changed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We saw 28% of users viewing in Dark Mode\u00b2<\/span><span style=\"font-weight: 400;\"> in August 2021. By August 2022, that number had increased to nearly 34%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We haven\u2019t seen big moves in Dark Mode adoption\u2014but it\u2019s growing steadily. And remember, it\u2019s important to know what your unique audience uses. (For example, 41% of Litmus email subscribers currently use Dark Mode).<\/span><\/p>\n<h3><b>The best time of day to send emails\u00b3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In general, Litmus\u2019 data on estimated open times<\/span><span style=\"font-weight: 400;\"> reveals that no matter the time zone, the morning reigns supreme for prime email activity in six regions.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">10 a.m.<\/span><\/h4>\n<p>Most popular open time in:<\/p>\n<ul>\n<li>United Kingdom (UCT)<\/li>\n<li>Germany (CET)<\/li>\n<li>Spain (CET)<\/li>\n<li>Canada (EST)<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">11 a.m.<\/span><\/h4>\n<p>Most popular open time in:<\/p>\n<ul>\n<li>United States (EST)<\/li>\n<li>Australia (AEDT)<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">3 a.m.<\/span><\/h4>\n<p>Least popular open time in:<\/p>\n<ul>\n<li>United States (EST)<\/li>\n<li>United Kingdom (UCT)<\/li>\n<li>Germany (CET)<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">4 a.m.<\/span><\/h4>\n<p>Least popular open time in:<\/p>\n<ul>\n<li>Australia (AEDT)<\/li>\n<li>Spain (CET)<\/li>\n<li>Canada (EST)<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To see a detailed view of estimated open times in six regions, and how they\u2019ve shifted since last year, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">download our full Trends in Email Engagement report<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How long subscribers will spend with your message\u2074<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average amount of time readers spend with your email is getting shorter<\/span><span style=\"font-weight: 400;\">.\u2074\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>2018<\/strong>: 13.4 seconds<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>2020<\/strong>: 11.8 seconds<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>2021<\/strong>: 10 seconds<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>2022<\/strong>: 8.97 seconds<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Best months for subscriber engagement<\/span><\/h3>\n<h4><strong>Engagement ranked by month<\/strong><\/h4>\n<ul>\n<li><strong>November:<\/strong>\u00a01,474,121,087 (11.20%)<\/li>\n<li><strong>December:<\/strong>\u00a0<span style=\"font-weight: 400;\">1,464,872,649 (11.13%)<\/span><\/li>\n<li><strong>October:<\/strong>\u00a0<span style=\"font-weight: 400;\">1,389,347,769 (<\/span><span style=\"font-weight: 400;\">10.56%)<\/span><\/li>\n<li><strong>September:<\/strong>\u00a0<span style=\"font-weight: 400;\">1,329,971,376 (10.11%)<\/span><\/li>\n<li><strong>August:<\/strong>\u00a0<span style=\"font-weight: 400;\">1,123,966,871 (8.54%)<\/span><\/li>\n<\/ul>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download our full report<\/span><\/a><span style=\"font-weight: 400;\"> to learn how engaged audiences are the rest of the year.<\/span><\/p>\n<hr \/>\n<p><b>For more big picture email engagement findings from Litmus Email Analytics data, download our full <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><b>Trends in Email Engagement report.<\/b><\/a><\/p>\n<hr \/>\n<p class=\"p1\"><i>\u00b9 Reflects Litmus Email Analytics data as of August 31, 2022. Some email clients may be over- or under-represented, due to image blocking or image caching, most notably with Gmail. <span style=\"font-weight: 400;\">Still curious? <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/?\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn how we get this data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p class=\"p1\"><i>\u00b2 Based on known opens with color scheme data.<\/i><\/p>\n<p class=\"p1\"><i>\u00b3 This section analyzes a subset of Litmus Email Analytics opens that contain geo data; geo data is not always accurate due to the way opens could be tracked through proxies in different countries. This data provides an estimate of the most popular times emails are opened in various regions. As of January 2022,<span class=\"Apple-converted-space\">\u00a0 <\/span>geo location data is longer available to Litmus users.<\/i><\/p>\n<p class=\"p1\"><i>\u2074 Litmus tracks time spent reading emails (read time engagement). This data is a subset of the larger data set, and represents 17% of the total email opens we processed.<\/i><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_ded7dfee8d9d0b52ce6f6c1456a28b34\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/thimb.png\" alt=\"\" width=\"509\" height=\"509\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Want to see more engagement trends?<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>For more big picture email engagement findings from Litmus Email Analytics data, download our full Trends in Email Engagement report. <\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\">\n\t\t\t\t\t\tLearn the trends\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":55857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[809,10274,86,9954,10284,10247],"blog_category":[10305],"class_list":["post-55781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dark-mode","tag-email-analytics","tag-engagement","tag-mail-privacy-protection","tag-open-rate","tag-performance-metrics","blog_category-email-marketing-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trends in Email Engagement [Infographic] - Litmus<\/title>\n<meta name=\"description\" content=\"Learn about email engagement trends like Mail Privacy Protection (MPP) adoption, Dark Mode use, read rate and popular open times in this Litmus infographic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in Email Engagement [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Learn about email engagement trends like Mail Privacy Protection (MPP) adoption, Dark Mode use, read rate and popular open times in this Litmus infographic!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T17:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T16:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trends in Email Engagement [Infographic] - Litmus","description":"Learn about email engagement trends like Mail Privacy Protection (MPP) adoption, Dark Mode use, read rate and popular open times in this Litmus infographic!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement","og_locale":"en_US","og_type":"article","og_title":"Trends in Email Engagement [Infographic]","og_description":"Learn about email engagement trends like Mail Privacy Protection (MPP) adoption, Dark Mode use, read rate and popular open times in this Litmus infographic!","og_url":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2022-11-15T17:09:35+00:00","article_modified_time":"2024-12-20T16:09:19+00:00","og_image":[{"width":1380,"height":726,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement"},"author":{"name":"Martyn Lee","@id":"https:\/\/www.litmus.com\/#\/schema\/person\/98adac5406ecb538b468ff84e96c5dd6"},"headline":"Trends in Email Engagement [Infographic]","datePublished":"2022-11-15T17:09:35+00:00","dateModified":"2024-12-20T16:09:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement"},"wordCount":5,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg","keywords":["Dark Mode","Email Analytics","Engagement","Mail Privacy Protection","Open Rate","Performance Metrics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement","url":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement","name":"Trends in Email Engagement [Infographic] - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg","datePublished":"2022-11-15T17:09:35+00:00","dateModified":"2024-12-20T16:09:19+00:00","description":"Learn about email engagement trends like Mail Privacy Protection (MPP) adoption, Dark Mode use, read rate and popular open times in this Litmus infographic!","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/trends-in-email-engagement"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Trends-in-email-engagement-secondary4.jpg","width":1380,"height":726},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Trends in Email Engagement [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":"https:\/\/www.litmus.com\/#\/schema\/person\/98adac5406ecb538b468ff84e96c5dd6","name":"Martyn Lee"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/55781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=55781"}],"version-history":[{"count":15,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/55781\/revisions"}],"predecessor-version":[{"id":107349,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/55781\/revisions\/107349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/55857"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=55781"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=55781"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=55781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}