{"id":56018,"date":"2022-11-18T08:00:00","date_gmt":"2022-11-18T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=56018"},"modified":"2025-12-11T11:46:07","modified_gmt":"2025-12-11T16:46:07","slug":"email-client-market-share-august-october-2022","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-client-market-share-august-october-2022","title":{"rendered":"Email Client Market Share: Trends from August to October 2022"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_973fae5e3ccac3d2547a18882a32f662\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re back\u2014this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> from August to October 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the shifts that took place <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-july-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">since our last update<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p class=\"zero\"><strong>Before diving in, there are two things we always like to note:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">As of fall 2021, the category \u201cApple\u201d includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-october-2021\/\"><span style=\"font-weight: 400;\">in this blog post<\/span><\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span><\/li>\n<li>Apple\u2019s <a style=\"font-family: inherit; font-size: inherit; text-align: var(--bs-body-text-align);\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\/\" target=\"_blank\" rel=\"noopener\">Mail Privacy Protection<\/a><span style=\"font-weight: 400;\"> (MPP) hides device data so we aren\u2019t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don\u2019t differentiate between MPP and non-MPP in the user agent data it passes.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Top 10 most popular email clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over the three month period, the most popular email clients were Apple, Gmail, and Outlook\u2014no surprise here. As for the top 10:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-56052\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2.png\" alt=\"Chart of top 10 email clients from August to October 2022\" width=\"1280\" height=\"1296\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2.png 1280w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2-296x300.png 296w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2-1011x1024.png 1011w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2-768x778.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Top-10-new-copy-2-700x709.png 700w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple: 58.9%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gmail: 28.5%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook: 4.1%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo Mail: 3.3%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Android: 1.6%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outlook.com: 0.8%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samsung Mail: 0.2%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orange.fr: 0.1%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Windows Live Mail: 0.07%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web.de: 0.05%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">How did this play out over the past few months? Apple gained market share, from 57.7% to 59.5%, while Gmail and Outlook saw a slight decline. All other email clients stayed relatively the same, with no major shifts or changes in rankings from August to October 2022.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-56054\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/top-5-trends-1.png\" alt=\"Top 5 Trend Chart of Email Client Market Share from August to October 2022\" width=\"785\" height=\"501\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/top-5-trends-1.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/top-5-trends-1-300x191.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/top-5-trends-1-768x490.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/top-5-trends-1-700x447.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n<h3><span style=\"font-weight: 400;\">Analysis of Apple clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at each Apple subcategory over this three-month period.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple Mail Privacy: 54.6%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple Mail: 2.2%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple iPhone: 1.9%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple iPad: 0.2%<\/span><\/li>\n<\/ol>\n<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\/\"><span style=\"font-weight: 400;\">Apple Mail Privacy Protection (MPP)<\/span><\/a><span style=\"font-weight: 400;\"> is still the most popular category within the Apple umbrella. It even saw an increase over the span of three months, from 53.5% to 55.1%. Apple Mail saw a decline from 2.2% to 1.9%, which could be attributed to MPP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a month-by-month view:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-56055 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Light-vs-dark-mode-copy-e1668800684785.png\" alt=\"Trend chart for Apple clients\" width=\"785\" height=\"443\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Light-vs-dark-mode-copy-e1668800684785.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Light-vs-dark-mode-copy-e1668800684785-300x169.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Light-vs-dark-mode-copy-e1668800684785-768x433.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/11\/Light-vs-dark-mode-copy-e1668800684785-700x395.png 700w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Speaking of Apple: <\/strong>We added support for four new Apple email clients and devices, including iPhone 14 (iOS16), iPhone 14 Dark (iOS16), iPhone 14 Pro Max (iOS16), and iPhone 14 Pro Max Dark (iOS16). <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-new-november-2022\/#email-client-support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more \u2192 <\/span><\/a>\n<h2><span style=\"font-weight: 400;\">Light Mode vs. Dark Mode opens<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Light Mode continues to be the preferred setting. We saw less than a 1% change in either mode over the last few months.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Our Dark Mode data <\/strong>is based only on the Apple Mail app for iOS 13, macOS 13, iOS 14, macOS 14, iPadOS 14, iOS 15, iPadOS 15, and Apple Mail privacy-impacted devices.<\/p>\n<h2><span style=\"font-weight: 400;\">What&#8217;s trending with <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> subscribers?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we&#8217;ve mentioned before, it&#8217;s crucial to understand which email clients are most popular with <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> subscriber audience. The trends discussed in this blog post provide an at-a-glance look at the most popular email clients. See what\u2019s trending with your subscribers so you can better strategize, maximize your email testing efforts, and deliver a memorable subscriber experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll be back in February 2023 with a look at email client market share from November through January 2022. For monthly updates, head to our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email client market share<\/span><\/a><span style=\"font-weight: 400;\"> site.<\/span><\/p>\n<p><b>Where did we get all this data?<\/b><span style=\"font-weight: 400;\"> Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> from August 1-October 31, 2022. It highlights global trends across all industries and verticals. Some email clients may be over- or under-represented, particularly with mobile and webmail. This is due to image blocking or image caching, most notably with Gmail. Still curious? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/127-how-does-email-analytics-actually-work\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn how we get this data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_9608df8d47db131a32242e744514c127\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/06\/apple-mail-audience.png\" alt=\"Apple Mail audience\" width=\"568\" height=\"568\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Get insights into your audience\u2014with Litmus Email Analytics<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Get visibility into your audience\u2014Apple Mail and otherwise\u2014so you can see how much your program is being impacted by MPP, adapt for the future, and continue to create more effective campaigns, faster.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/plus\/\">\n\t\t\t\t\t\tBook a Demo\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the most popular email clients by email opens and how that affects your email marketing program with Litmus\u2019 email client market share data from August to October 2022.<\/p>\n","protected":false},"author":25,"featured_media":56053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,10251,681,9363],"blog_category":[10306],"class_list":["post-56018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-email-client","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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