{"id":56806,"date":"2022-12-16T08:00:00","date_gmt":"2022-12-16T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=56806"},"modified":"2025-12-12T08:29:49","modified_gmt":"2025-12-12T13:29:49","slug":"email-excellence-awards-judges","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-excellence-awards-judges","title":{"rendered":"Behind the Scenes: Meet the Judges Behind the Email Excellence Awards"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_6990894272d60f150b53ebb248879acb\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">With Litmus Email Analytics, we recorded <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">12.1 billion email opens<\/span><\/a><span style=\"font-weight: 400;\"> from January to August 2022 alone. That\u2019s a lot of email\u2014especially with an average of 1.5 billion email opens per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the email marketing noise, it can be hard to stand out in the inbox. That\u2019s why when an email leaves a positive, lasting impression, it\u2019s a breath of fresh air. And that\u2019s what so many of you did for us at this year\u2019s <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Excellence Awards<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve got to say: we were wowed by the top-notch quality of your email campaigns (over 100 submissions)!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you missed it, here are the six award <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">winners of Litmus\u2019 2022 Email Excellence Awards<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#1\" target=\"_blank\" rel=\"noopener\">Most Innovative Personalization (B2B)<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Zendesk<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#2\" target=\"_blank\" rel=\"noopener\">Most Innovative Personalization (B2B)<\/a>:<\/strong> <span style=\"font-weight: 400;\">HH Global (for client Purina)<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#3\" target=\"_blank\" rel=\"noopener\">Best Data-Informed Email Transformation<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> InVision<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#4\" target=\"_blank\" rel=\"noopener\">Best Onboarding Email Series<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> NCSOFT<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#5\" target=\"_blank\" rel=\"noopener\">Litmus Choice: Best Email Design (B2B)<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Ally Financial<\/span><\/li>\n<li aria-level=\"1\"><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-excellence-award-winners\/#6\" target=\"_blank\" rel=\"noopener\">Litmus Choice: Best Email Design (B2C)<\/a>:<\/strong> <span style=\"font-weight: 400;\">Lev (for client Sonos)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Meet the judges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All submissions were first judged by a panel of email experts from Litmus. Then, Litmus Choice categories (Best Email Design B2B and Best Email Design B2C) were voted on by our <\/span><span style=\"font-weight: 400;\">Litmus Weekly\u2014now called <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Litmus News<\/a>\u2014newsletter subscribers<\/span><span style=\"font-weight: 400;\"> using live poll functionality, powered by <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the other categories, the final round was voted on by a panel of email experts from the email community:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#alice\"><strong>Alice Li<\/strong><\/a><span style=\"font-weight: 400;\">: Principal Email Engineer, Zillow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#shani\"><strong>Shani Nestingen<\/strong><\/a><span style=\"font-weight: 400;\">: Lead Email Designer\/Developer, Target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#lisa\"><strong>Lisa Wester<\/strong><\/a><span style=\"font-weight: 400;\">: Senior Email &amp; Marketing Automation Manager, Emerson<\/span><\/li>\n<li><strong>Mark Robbins<\/strong><span style=\"font-weight: 400;\">: Software Engineer LMTS<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We asked some of our judges to share a bit about what makes a winning email.<\/span><\/p>\n<h3 id=\"alice\"><span style=\"font-weight: 400;\">Alice Li<\/span><\/h3>\n<p>Say hello to Alice Li\u2014Principal Email Engineer at Zillow and one of the judges for this year&#8217;s <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-makes-a-winning-email\/\" target=\"_blank\" rel=\"noopener\">Email Excellence Awards<\/a>.<\/p>\n<table style=\"background-color: #f1f0f0; margin-bottom: 30px;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone wp-image-56811 size-thumbnail\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Alice_Li-150x150.png\" alt=\"Alice Li\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Alice_Li-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Alice_Li.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\"><b>Alice Li<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Principal Email Engineer, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Follow Alice on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/alicemli\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AliceLiCode\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">What are some key things to keep in mind when using data to inform emails?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Li says, \u201cMarketing is a conversation, so remember there\u2019s a fine line between being delightful\/helpful and being creepy. People love their Spotify Wrapped because they understand that Spotify knows what they\u2019re listening to. But if you get an email out of nowhere from a company where you don\u2019t understand where they\u2019re getting your data and why, it\u2019s not relevant at best and jarring at worst.\u201d<\/span><\/p>\n<div class=\"cta\">\n<h3 id=\"shani\"><span style=\"font-weight: 400;\">Shani Nestingen<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meet Shani Nestingen, Lead Email Designer\/Developer at Target, and a judge for this year&#8217;s awards.<\/span><\/p>\n<table style=\"background-color: #f1f0f0; margin-bottom: 30px;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone wp-image-56813 size-thumbnail\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Shani-150x150.png\" alt=\"Shani Nestigen\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Shani-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Shani.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\"><span style=\"font-weight: 400;\"><strong>Shani Nestingen<br \/>\n<\/strong>Lead Email Designer\/Developer, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Target<\/a><br \/>\nFollow Shani on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/shaninestingen\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/shanij\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><br \/>\n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">When it comes to email design, what separates good from great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What separates good from great, when it comes to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email design<\/span><\/a><span style=\"font-weight: 400;\">? It\u2019s not only about looking pretty\u2014it also needs to be functional. In regards to email design, one of the key things Nestingen looks at is \u201cwhether the content of the message effectively delivers information or a clear action.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to being concise and actionable, the email should allow the content to shine\u2014with personality, too! Another important aspect to consider is \u201cif the design of the message provides focus and support of the content, along with a dash of delight and personality of the brand or sender,\u201d says Nestingen. \u201cIf an email can do all of that, I definitely consider it a great one.\u201d<\/span><\/p>\n<h3 id=\"lisa\"><span style=\"font-weight: 400;\">Lisa Wester<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Say hello to Lisa Wester, Senior Email &amp; Marketing Automation Manager at Emerson, and one of our judges for this year\u2019s Email Excellence Awards.<\/span><\/p>\n<table style=\"background-color: #f1f0f0; margin-bottom: 30px;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone wp-image-56812 size-thumbnail\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Lisa_Wester-150x150.png\" alt=\"Lisa Wester\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Lisa_Wester-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Lisa_Wester.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\"><span style=\"font-weight: 400;\"><strong>Lisa Wester<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Senior Email &amp; Marketing Automation Manager, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emerson.com\/en-us\/global\" target=\"_blank\" rel=\"noopener\">Emerson<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Follow Lisa on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lisawester\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/westerlisa?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"font-weight: 400;\">What makes an onboarding series stand out?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Wester says, \u201c<\/span><span style=\"font-weight: 400;\">A great <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/5-tips-to-creating-great-onboarding-emails\/\" target=\"_blank\" rel=\"noopener\">onboarding experience<\/a> tells a story and starts the relationship off right. Not only does it set expectations, but it&#8217;s also relevant, personable, and frictionless. It helps your subscriber to feel known and secure in their decision to subscribe, and equips them to get the answers they need by utilizing dynamic paths to self-serve along the way.\u201d<\/span><\/p>\n<\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_212c092bb31c161bdddc75c56f9281c7\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t  <p>Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-personalization\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Meet the judges for Litmus&#8217; 2022 Email Excellence Awards\u2014including Alice Li, Shani Nestingen, Lisa Wester, and Mark Robbins.<\/p>\n","protected":false},"author":25,"featured_media":56819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,381,10292],"blog_category":[10306],"class_list":["post-56806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-personalization","tag-subscriber-data","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Excellence Awards: Meet the Judges | Litmus<\/title>\n<meta name=\"description\" content=\"Meet the judges for Litmus&#039; 2022 Email Excellence Awards\u2014including Alice Li, Shani Nestingen, Lisa Wester, and Mark Robbins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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