{"id":57781,"date":"2022-12-28T08:00:00","date_gmt":"2022-12-28T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=57781"},"modified":"2025-10-08T17:19:26","modified_gmt":"2025-10-08T21:19:26","slug":"year-in-email-marketing","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/year-in-email-marketing","title":{"rendered":"A Look Back at 2022: The Year in Email Marketing"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ef5215f3612c7d853fac0e708456da6e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Did you know that on average, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.5 billion email opens<\/span><\/a><span style=\"font-weight: 400;\"> were recorded for every month this year? That\u2019s 490 million more email opens than last year\u2019s average (of 1.01 billion emails opens per month).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap up 2022. How did email marketing change over the past year\u2014and what caused those changes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join us as we take a look back at 2022\u2019s biggest email marketing headlines and how they changed the future of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Stay tuned next month as we kick off our monthly blog series about the latest happening in the world of email.)<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>TLDR:<\/strong>\u00a0data breaches, a big year for BIMI, and a lot of updates from Google.<\/p>\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_bd5825f60267418b04cd69da9916d19d\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">January<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Austria\u2019s Data Protection Authority<\/strong> <span style=\"font-weight: 400;\">(DPA) <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/01\/12\/austrian-dpa-schrems-ii\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">declares<\/span><\/a><span style=\"font-weight: 400;\"> the use of Google Analytics unlawful based on <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/5-things-you-must-know-about-email-consent-under-gdpr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">European Union General Data Protection Regulation (EU GDPR)<\/span><\/a><span style=\"font-weight: 400;\"> regulation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google announces Gmail\u2019s new layout<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> a new <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/workspaceupdates.googleblog.com\/2022\/01\/new-integrated-view-for-gmail.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrated view<\/span><\/a><span style=\"font-weight: 400;\"> featuring email, Google Meet, Google Chat, and Spaces in one place.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google requires all legacy G Suite users<\/strong><span style=\"font-weight: 400;\"> to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/9to5google.com\/2022\/01\/19\/g-suite-legacy-free-edition\/\" target=\"_blank\" rel=\"noopener\">transition <\/a><\/span><span style=\"font-weight: 400;\">to a paid subscription of Google Workspace this year.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_e18b2a78771ce29a16dc1b17e88246bf\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">February<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google announces plans for privacy change<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2022\/02\/16\/google-plans-android-privacy-change-similar-to-apples.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">similar to Apple\u2019s<\/span><\/a><span style=\"font-weight: 400;\">, which wiped $230 billion off Facebook\u2019s market cap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>France\u2019s Data Protection Agency<\/strong> <span style=\"font-weight: 400;\">(known as CNIL) <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/02\/10\/cnil-google-analytics-gdpr-breach\/\" target=\"_blank\" rel=\"noopener\">finds the use<\/a><span style=\"font-weight: 400;\"> of Google Analytics non-compliant with the EU GDPR.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_df864bb29e1143746786fe1acc9119b8\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">March<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google announces transition<\/b><span style=\"font-weight: 400;\"> to new <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.leverinteractive.com\/blog\/google-announces-transition-to-new-google-analytics-4\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics 4<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>HubSpot confirms<\/strong> an <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cmnnews.live\/unauthorized-access-to-client-data-held-on-hubspot-has-been-confirmed-by-blockfi\/\" target=\"_blank\" rel=\"noopener\">unauthorized third-party<\/a> gained access to a portion of their client data.<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_e8e0d7501c77c5485f6d021953f50375\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">April<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li><strong>Mailchimp confirms<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/4\/4\/23010317\/hackers-mailchimp-trezor-cryptocurrency-phishing\" target=\"_blank\" rel=\"noopener\">hackers<\/a> used an internal tool to steal data from over 100 of its clients, with the data being used in phishing attacks on the users of cryptocurrency services.<\/li>\n<li><strong>Google delays<\/strong> when legacy G Suite users would have to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/9to5google.com\/2022\/04\/05\/g-suite-legacy-delay\/\" target=\"_blank\" rel=\"noopener\">start paying<\/a>, with a no-cost waiting list option underway.<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_1bcdb4cc01a5730bcbc0a6fc4df1b36c\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">May<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li><strong>The Email Markup Consortium (EMC)<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emailmarkup.org\/\" target=\"_blank\" rel=\"noopener\">is born<\/a>\u2014a community group working to improve the user experience, accessibility, performance, consistency, and reliability of email markup.<\/li>\n<li><strong>ActiveCampaign acquires<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.activecampaign.com\/about\/newsroom\/press-releases\/activecampaign-acquires-postmark\" target=\"_blank\" rel=\"noopener\">Postmark and DMARC Digests<\/a>.<\/li>\n<li><strong>Microsoft starts rolling out \u201cOne Outlook,\u201d<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/5\/6\/23060682\/microsoft-outlook-redesign-windows-web\" target=\"_blank\" rel=\"noopener\">a new Outlook email client<\/a> for Windows, to beta testers.<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_f8e5eddf57ae849b8712c7ea3b65f151\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">June<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google gets green light<\/strong> <span style=\"font-weight: 400;\">to exempt <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.axios.com\/2022\/06\/27\/google-campaign-email-spam-gmail\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">political email campaigns<\/span><\/a> <span style=\"font-weight: 400;\">from <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">spam detection<\/span><\/a><span style=\"font-weight: 400;\"> for proposed pilot program from the Federal Election Commission (FEC).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Popular NFT marketplace OpenSea<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/06\/30\/nft-opensea-data-breach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">warns users<\/span><\/a><span style=\"font-weight: 400;\"> of email phishing after a major data breach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Mozilla Thunderbird <\/strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/9to5linux.com\/mozilla-thunderbird-open-source-email-client-is-coming-to-android-devices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shares plans<\/span><\/a><span style=\"font-weight: 400;\"> to develop a full-featured email client for Android devices in collaboration with the K-9 Mail Project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Internet Explorer 11<\/strong> <span style=\"font-weight: 400;\">desktop application <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/learn.microsoft.com\/en-us\/lifecycle\/announcements\/internet-explorer-11-end-of-support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ends support<\/span><\/a><span style=\"font-weight: 400;\"> on certain versions of Windows 10.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Italy&#8217;s DPA finds use of Google Analytics<\/strong> <span style=\"font-weight: 400;\">to be <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/06\/23\/google-analytics-italy-eu-data-transfers\/\" target=\"_blank\" rel=\"noopener\"><span>non-compliant<\/span><\/a><span style=\"font-weight: 400;\"> with EU data protection rules.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_f28110dd3209633d1750f983ff3bc2b7\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">July<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google announces postponement<\/strong><span style=\"font-weight: 400;\"> of its <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/chrome\/update-testing-privacy-sandbox-web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phase out<\/span><\/a><span style=\"font-weight: 400;\"> of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/this-is-not-a-drill-the-loss-of-third-party-cookies-is-bigger-than-gdpr-and-ccpa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">third-party cookies<\/span><\/a><span style=\"font-weight: 400;\"> in Chrome to the second half of 2024.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The FEC receives hundreds of negative comments<\/strong><span style=\"font-weight: 400;\"> on a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.axios.com\/2022\/07\/15\/campaign-emails-spam-google-comments\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google pilot program<\/span><\/a><span style=\"font-weight: 400;\"> that would protect campaign emails from being automatically filtered as spam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Workspace updates Gmail<\/strong> <span style=\"font-weight: 400;\">with new <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/workspaceupdates.googleblog.com\/2022\/07\/new-integrated-marketing-tools-for-gmail.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrated marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> to send emails to large audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The EMC\u2019s report on email accessibility<\/strong> finds that <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emailmarkup.org\/en\/reports\/accessibility\/2022-07\/\" target=\"_blank\" rel=\"noopener\">99.9% out of 35,604 HTML emails<\/a> tested contain <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-accessibility\/\" target=\"_blank\" rel=\"noopener\">accessibility<\/a> issues categorized as \u201cSerious\u201d or \u201cCritical.\u201d<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_9c955b6d1035632bc7f33a8f59f51105\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">August<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Customer.io acquires Parcel,<\/strong> <span style=\"font-weight: 400;\">an <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/customer.io\/blog\/welcoming-parcel-the-best-coding-platform-for-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email coding platform<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Mailchimp security breach<\/strong><span style=\"font-weight: 400;\"> compromises <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cpomagazine.com\/cyber-security\/mailchimp-security-breach-compromises-digitalocean-customer-email-addresses-causing-friction\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer email addresses<\/span><\/a><span style=\"font-weight: 400;\"> of cloud infrastructure company DigitalOcean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Klaviyo and Shopify<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.klaviyo.com\/blog\/shopify-strategic-partnership\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">establish<\/span><\/a><span style=\"font-weight: 400;\"> a strategic partnership.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Klaviyo confirms they experienced a data breach<\/strong> <a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.itechpost.com\/articles\/112833\/20220809\/email-marketing-firm-klaviyo-hacked-crypto-related-mailing-lists-stolen.htm\" target=\"_blank\" rel=\"noopener\"><span>in their system<\/span><\/a><span style=\"font-weight: 400;\"> related to cryptocurrency activities.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_28263ca10b5dff50df1a7ea5dfc90a00\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">September<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li><strong>Apple joins list of companies<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/bimigroup.org\/bimi-rolling-out-to-all-apple-inboxes-in-fall-2022\/#:~:text=SAN%20FRANCISCO%20%E2%80%94%20September%2012%2C%202022,at%20scale%20and%20in%20a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">implementing<\/span><\/a><span style=\"font-weight: 400;\"> Brand Indicators for Message Identification (<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-bimi-and-why-should-email-marketers-care\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BIMI<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li aria-level=\"1\"><strong>La Poste announces<\/strong> <span style=\"font-weight: 400;\">support for <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/bimigroup.org\/la-poste-announces-support-for-bimi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BIMI<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Amazon launches<\/strong><span style=\"font-weight: 400;\"> free <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/press.aboutamazon.com\/2022\/9\/amazon-launches-free-email-marketing-capabilities-for-sellers-to-reach-their-repeat-recent-and-high-spend-amazon-customers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing capabilities<\/span><\/a><span style=\"font-weight: 400;\"> for sellers.<\/span><\/li>\n<li aria-level=\"1\"><strong>Adobe acquires Figma<\/strong><span style=\"font-weight: 400;\">\u2014Adobe&#8217;s <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cmswire.com\/digital-experience\/how-does-adobes-20b-acquisition-of-figma-impact-ux-designers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">largest acquisition<\/span><\/a><span style=\"font-weight: 400;\"> to date. <\/span><\/li>\n<li aria-level=\"1\"><strong>Halfords is fined<\/strong> <span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/ico.org.uk\/about-the-ico\/media-centre\/news-and-blogs\/2022\/09\/halfords-fined-for-sending-nearly-500-000-unwanted-marketing-emails\/\" target=\"_blank\" rel=\"noopener\">for sending<\/a> nearly 500,000 unwanted marketing emails.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_c1419a0e6d96d583f17cf4447cfbcd88\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">October<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li><strong>Yahoo adds inbox management tools<\/strong> <span style=\"font-weight: 400;\">to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/378344\/fully-packed-yahoo-adds-inbox-management-tools-to.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">its mobile app<\/span><\/a><span style=\"font-weight: 400;\">, including feature like \u201cFree Trial\u201d Tracker, Updated Package Tracking Alerts, and Receipts View.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_2362b0a34dba52f0d277baef2433fde1\" class=\"block-text-two-columns alignfull\" style=\"background-color:#ebf4f3\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">November<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Yahoo adds BIMI \u201cverified checkmark\u201d<\/strong><span style=\"font-weight: 400;\"> on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.postmaster.yahooinc.com\/post\/699742989830029312\/get-stuff-done\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">iOS and Android apps<\/span><\/a><span style=\"font-weight: 400;\"> next to sender logos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gmail announces<\/strong><span style=\"font-weight: 400;\"> it will add <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gmail\/package-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">package tracking features<\/span><\/a><span style=\"font-weight: 400;\"> to help users stay on top of shipments.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_6fdcee9f2ed20f31283e107972365691\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <h2 style=\"text-align: center;\">December<\/h2>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Editorial newsletter tool Revue <\/strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/mdekuijper\/status\/1603063532488216587\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">announces<\/span><\/a><span style=\"font-weight: 400;\"> its official shut down on January 2023.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>GetResponse acquires Recostream<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> an AI-driven <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/tech.eu\/2022\/12\/15\/getresponse\/\" target=\"_blank\" rel=\"noopener\"><span>personal recommendation engine<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_34b8b2dda90b97662db54f83ea86246b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h2><span style=\"font-weight: 400;\">That\u2019s a wrap, 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another year in the books for email marketing! Want to stay up-to-date with more email industry updates like this? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Sign up for Litmus News<\/a>, featuring the best content from the world of email, the email community, and the Litmus blog\u2014delivered to your inbox.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_d88ef96e0c6b43f5e31120e777dc4f8b\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/email-blue-line-icon.png\" alt=\"\" width=\"50\" height=\"50\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>The latest, handpicked email content and news you should know about<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Sign up for Litmus News, featuring the best content from the world of email, the email community, and the Litmus blog\u2014delivered to your inbox twice-per-month.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What happened to the email industry in 2022? In this article, we take a look back at the year in email marketing and how the email industry changed over the past year.<\/p>\n","protected":false},"author":25,"featured_media":57958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[555,9363,535],"blog_category":[10304],"class_list":["post-57781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-bimi","tag-email-marketing-strategy","tag-privacy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Look Back at Email Marketing in 2022: The Year in Email - Litmus<\/title>\n<meta name=\"description\" content=\"What happened to the email industry in 2022? In this article, we take a look back at the year in email marketing and how the email industry changed over the past year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/year-in-email-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Back at 2022: The Year in Email Marketing\" \/>\n<meta property=\"og:description\" content=\"What happened to the email industry in 2022? In this article, we take a look back at the year in email marketing and how the email industry changed over the past year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/year-in-email-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-28T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T21:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/The-year-in-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Look Back at Email Marketing in 2022: The Year in Email - Litmus","description":"What happened to the email industry in 2022? 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