{"id":5818,"date":"2021-01-22T00:00:00","date_gmt":"2021-01-22T05:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/what-is-an-email-template\/"},"modified":"2023-12-08T19:28:55","modified_gmt":"2023-12-09T00:28:55","slug":"what-is-an-email-template","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/what-is-an-email-template","title":{"rendered":"What is an email template?"},"content":{"rendered":"\n\n\t
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If you\u2019re brand new to the email industry\u2014or even if you\u2019re a veteran\u2014you may be asking yourself, what is an email template<\/a>?<\/p>\n

Is it a single email sent to a subscriber? Something saved in an email service provider\u2019s WYSIWYG editor? A collection of code snippets to build new campaigns?<\/p>\n

In this post (and the accompanying video below), we break down exactly what makes an email template, well, a template.<\/p>\n

Defining a template<\/h2>\n

So, what is an email template? An email template<\/a> is an HTML file composed of reusable code modules, making it as easy as copying and pasting your copy, links, and image URLs to create an email.<\/p>\n

Let\u2019s break that down.<\/p>\n

An email template is an HTML file. HTML\u2014or hypertext markup language\u2014is the code that defines the structure and content in an email. It allows you to add things like images and links to an email and, along with cascading style sheets (CSS), lets you style the email to better reflect your company or personal styles.<\/p>\n

The defining feature of a template, though, is its reusability.<\/p>\n

Templates are distinct from one-off emails because they can be reused across multiple campaigns. They can contain email modules<\/a> and be used as part of a broader email design system<\/a>. They\u2019re normally saved in your email service provider (ESP) or in a code editor like Litmus Builder<\/a>\u2014and provide a base on which to add copy, images, and links specific to your email campaign.<\/p>\n

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