{"id":58618,"date":"2023-01-18T12:00:00","date_gmt":"2023-01-18T17:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=58618"},"modified":"2025-10-03T11:33:41","modified_gmt":"2025-10-03T15:33:41","slug":"email-optimization-tips","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-optimization-tips","title":{"rendered":"Optimize Your Emails From Top to Bottom With These 27 Tips"},"content":{"rendered":"\n\n\t
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There\u2019s <\/span>a lot to consider<\/span><\/a> before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight.\u00a0<\/span><\/p>\n

It\u2019s a bit like starting a home project and promising to come back to it later. The busy-ness of life sends the details to the background, and you get used to how the half-finished room looks.\u00a0<\/span><\/p>\n

When you create emails day in and day out, it\u2019s tempting to look at bigger and more exciting ideas. Sometimes, it pays to go back to basics.<\/span><\/p>\n

Here are some tips and best practices that I keep in mind as Litmus\u2019 email developer, across six essential parts of an email.\u00a0<\/span><\/p>\n

Carve out some time for an email check-in\u2014and see where you may have opportunities to optimize. And, if you’re in the middle of an email migration<\/a>, it’s time to re-audit templates. <\/span><\/p>\n

6 email sections to optimize\u00a0<\/span><\/h2>\n

Don\u2019t know how to optimize your emails? Start at the top. Review your current email templates one section at a time to ensure you don\u2019t accidentally skip something.<\/span><\/p>\n

1. Envelope<\/span><\/h3>\n

An email is just a virtual letter, so it makes sense that there\u2019s an envelope. The email envelope contains your <\/span>subject line<\/span><\/a>, <\/span>preview text<\/span><\/a>, and sender name. The job of these elements is to encourage someone to open the email; the pieces need to work together. For example, Paula\u2019s Choice <\/span>sent an email<\/span><\/a> about their vitamin C serum with the subject line \u20183 Things to Know About Vitamin C \ud83e\udde1\u2019 and \u2018#3 is v. important\u2019 in the preview text.<\/span><\/p>\n

\"email
The subject line and preview text should work together to get subscribers into the email. <\/span>Image via Paula\u2019s Choice<\/span><\/a>.\u00a0<\/span><\/figcaption><\/figure>\n

Tips for optimizing your email envelope:<\/span><\/h4>\n