{"id":6019,"date":"2016-10-17T00:00:00","date_gmt":"2016-10-17T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/community-spotlight-ted-goas\/"},"modified":"2023-07-13T12:22:40","modified_gmt":"2023-07-13T16:22:40","slug":"community-spotlight-ted-goas","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/community-spotlight-ted-goas","title":{"rendered":"Community Spotlight: Ted Goas"},"content":{"rendered":"<p>The Community Spotlight is a blog series highlighting some of the amazing members of the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/community\">Litmus Community<\/a>.<\/p>\n<p>This time we\u2019re chatting with Ted Goas, a product designer and the brains behind <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/tedgoas.github.io\/Cerberus\/\">Cerberus<\/a>, a set of responsive patterns for HTML email. Be sure to follow him on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/TedGoas\">Twitter<\/a> and check out his posts on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/medium.com\/@tedgoas\">Medium<\/a>.<\/p>\n<h3>Who are you, where are you from, and what do you do?<\/h3>\n<p>I\u2019m Ted Goas. I\u2019m a product designer at <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/stackoverflow.com\/\">Stack Overflow<\/a>, where I split my time between web and email design. I work remotely from my home in northeastern New Jersey, US.<\/p>\n<figure id=\"post-15347 media-15347\" class=\"alignright\"><img decoding=\"async\" class=\" shaded\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/tedgoas.jpg\" alt=\"Ted Goas\"><\/figure>\n<h3>When did you first get involved with email marketing?<\/h3>\n<p>I started my professional career in 2001 as a web designer. I sent out the occasional text-only \u201cemail blast,\u201d but my work focused on websites. Over the years, I&#8217;ve worked on a number of small teams where folks wore multiple hats, and email has always been something that needed to be done. What started with \u201cI\u2019ll take a crack at email,\u201d progressed to \u201cI have experience with email,\u201d and eventually got to \u201cI\u2019m pretty good at email.\u201d<\/p>\n<h3>What do you see as the biggest challenge in email today?<\/h3>\n<p>Getting past things like this:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;If you don&#39;t want to learn anything and want job security, be the person at your company in charge of HTML email.&quot; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/zeldman?ref_src=twsrc%5Etfw\">@zeldman<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/aeaorl?src=hash&amp;ref_src=twsrc%5Etfw\">#aeaorl<\/a><\/p>\n<p>&mdash; Sean (@Tubes) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Tubes\/status\/782932973117173761?ref_src=twsrc%5Etfw\">October 3, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It bothers me when I see someone ridicule HTML email like this. There are millions of designers and developers worldwide evolving what\u2019s possible in web and product design, yet email design is a small niche that few folks seem to enjoy even though it involves many of the same skills. Our little email geek community has accomplished so much (especially in the last few years), but imagine what we could do with 5x or 10x more people pushing email forward.<\/p>\n<h3>And what\u2019s been your biggest challenge in email?<\/h3>\n<p>Optimizing large email systems. I work mostly in the product world, and every organization I\u2019ve worked with either had no email program or the program was largely neglected. Many times email isn\u2019t deemed a priority amidst other product bugs and features, so I\u2019ve had to sell the importance of optimizing email and do all the design and development work. It\u2019s a lot to take on for someone not solely focused on email.<\/p>\n<p>I joined Stack Overflow earlier this year, which is my biggest challenge yet.<\/p>\n<h3>Cerberus\u2013your set of responsive email patterns\u2013made quite an impact on email geeks. Did you expect it to be so popular when you created it?<\/h3>\n<p>Absolutely not. It started as, and continues to be, a solution to my own email problems. I\u2019m both happy and humbled when I hear from folks who\u2019ve learned from studying the code.<\/p>\n<h3>What do you think email will look like in five years?<\/h3>\n<p>I think we\u2019ll get better with our data. Ticketmaster sending an email about that concert you\u2019re interested in at the perfect time. Medium sending a <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/email-personalization-is-about-so-much-more-than-your-first_name\">personalized email digest<\/a> of just the right posts. Some folks are getting pretty good at it now and I hope this will continue.<\/p>\n<p>Ultimately I don\u2019t know what email will be like in six months, much less five years. But one thing\u2019s for sure: people will still be predicting the death of email.<\/p>\n<h3>What\u2019s your favorite email hack?<\/h3>\n<p>My favorite hacks involve either making emails work for more people (eg. hybrid coding,  accessibility) or reducing the amount of code it takes to create an email (eg. Mark Robbin\u2019s table structure). I typically don\u2019t target email clients unless it\u2019s to make something super basic work.<\/p>\n<h3>Has there been an email campaign or email design that\u2019s caught your eye recently?<\/h3>\n<p>I like the type of emails that <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/reallygoodemails.com\/?s=charity+water\">Charity:Water<\/a> and <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/emails.typography.com\/2016_10\/\">Hoefler&amp;Co<\/a> are sending out. Short message, solid typography, one or two vivid images.<\/p>\n<p>Oh and Action Rocket\u2019s April Fools email, I\u2019ll never forget that one!<\/p>\n<figure id=\"post-15344 media-15344\" class=\"aligncenter nudged\"><img decoding=\"async\" class=\" shaded\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/actionrocketemail-554x1000.jpg\" alt=\"Action Rocket April Fool's\"><figcaption><a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/createsend.com\/t\/j-499D33718086CE64\">Load up the email<\/a> for the full effect<\/figcaption><\/figure>\n<h3>What email client do you use?<\/h3>\n<p>Apple Mail, iOS Mail, and iOS Outlook. Until recently, I used Outlook 2010 every day; perspective.<\/p>\n<h3>Outside of the email world, what else floats your boat?<\/h3>\n<p>I have a young family, so I spend most of my free time with my son, daughter, and wife. I enjoy reading and playing video games when they\u2019re asleep. I like getting out of the house whenever possible, whether it\u2019s heading into the city for a concert or just eating at a restaurant down the block. I\u2019m hoping for a snowy winter so I can get out on my snowboard.<\/p>\n<h3>Favourite film\/band\/TV show\/color\/day of the week?<\/h3>\n<ul>\n<li><strong>Film:<\/strong> American History X<\/li>\n<li><strong>Band:<\/strong> Pearl Jam, The Pixies, Interpol<\/li>\n<li><strong>TV:<\/strong> Old episodes of The Simpsons<\/li>\n<li><strong>Color:<\/strong> I don\u2019t have a favorite, but the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/github.com\/yeun\/open-color\">Open Color project<\/a> recently caught my eye.<\/li>\n<li><strong>Favorite Day:<\/strong> Friday, because I have the most energy! By the time Sunday rolls around, my kids have completely worn me out and I\u2019m ready to go back to work.<\/li>\n<h2>Previous Community Spotlights<\/h2>\n<ul>\n<li>R\u00e9mi Parmentier<\/li>\n<li>Justin Khoo<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/community-spotlight-jaina-mistry\">Jaina Mistry<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/community-spotlight-mark-robbins\">Mark Robbins<\/a><\/li>\n<\/ul>\n<h2>Join the Community<\/h2>\n<p>Not a Litmus Community member? Join the best minds in the email industry as they discuss the latest email news, cutting-edge techniques, and solutions to even the trickiest email design problems.<\/p>\n<p><a class=\"btn orange medium\" style=\"color: #fff;font-weight: bold;font-size: 16px\" rel=\"noopener\" href=\"https:\/\/litmus.com\/community\">Join the Community \u2192<\/a><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we\u2019re chatting with Ted Goas, a product designer and the brains behind Cerberus, a set of responsive patterns for HTML email. Be sure to follow him on Twitter and check out his posts on Medium.<\/p>\n","protected":false},"author":3,"featured_media":4149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[1169],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-community"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Community Spotlight: Ted Goas - Litmus<\/title>\n<meta name=\"description\" content=\"The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we\u2019re chatting with Ted Goas, a product designer and the brains behind Cerberus, a set of responsive patterns for HTML email. 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