{"id":6027,"date":"2022-03-21T15:04:00","date_gmt":"2022-03-21T19:04:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/whats-the-difference-between-a-hard-and-soft-bounce\/"},"modified":"2025-06-24T10:36:38","modified_gmt":"2025-06-24T14:36:38","slug":"whats-the-difference-between-a-hard-and-soft-bounce","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/whats-the-difference-between-a-hard-and-soft-bounce","title":{"rendered":"What&#8217;s a Soft Bounce vs. Hard Bounce in Email?"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_e543c1baa25aeaaf06c3fa24d9323098\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h3>Key Takeaways<\/h3>\n<ul>\n<li>Understanding the difference between soft bounces and hard bounces, including their causes and impact on email deliverability.<\/li>\n<li>Identifying bounce data in your ESP reports to monitor email performance and maintain list hygiene effectively.<\/li>\n<li>Implementing best practices for managing bounces, such as removing undeliverable addresses and minimizing sender reputation risks.<\/li>\n<li>Improving email engagement and inbox placement by sending to clean lists and ensuring optimal email design across devices.<\/li>\n<\/ul>\n<p>Your email campaigns <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-emails-go-to-spam\/\" target=\"_blank\" rel=\"noopener\">need to hit the inbox<\/a> to drive the subscriber engagement and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/improve-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing performance<\/a> you want. If your email has bounced, it&#8217;s worth digging into to understand what stood in the way of your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-difference-between-deliverability-and-delivery-rate\" target=\"_blank\" rel=\"noopener\">email being delivered<\/a>&#8211;and what you can do about it.<\/p>\n<p>Read on to learn more about the difference between a <span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'docs-Roboto';font-style:normal;text-decoration-skip-ink:none;\">soft bounce vs hard bounce email, where to find bounce information for your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-plan-your-email-campaign-strategy\" target=\"_blank\" rel=\"noopener\">email marketing campaigns<\/a>&#8211;and what to do with it.<br \/>\n<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Ensure your emails reach the inbox \n<\/p>\n\t\t\t\t<p>Understand the factors affecting your email deliverability using Litmus\u2019 Industry-leading deliverability insights. Find and fix what\u2019s sending you to the spam folder. \n<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-deliverability\" class=\"text-white text-decoration-none\">Boost deliverability<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<table style=\"border-collapse: collapse; width: 100%; border: 1px solid #000; margin-bottom: 24px;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #000; padding: 8px;\">Category<\/th>\n<th style=\"border: 1px solid #000; padding: 8px;\">Soft Bounce<\/th>\n<th style=\"border: 1px solid #000; padding: 8px;\">Hard Bounce<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #000; padding: 8px;\">Definition<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Temporary delivery failure<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Permanent delivery failure<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 8px;\">Common Causes<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Full inbox, server timeout, message too large, temporary suspension<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Invalid email address, non-existent domain, recipient server block<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 8px;\">Resolution<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Retry sending; remove after 3 bounces if unresolved<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Remove address immediately or add to suppression list<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000; padding: 8px;\">Impact on Deliverability<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">Minimal if managed; repeated soft bounces may signal poor list hygiene<\/td>\n<td style=\"border: 1px solid #000; padding: 8px;\">High risk; can damage sender reputation and inbox placement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What is a soft bounce?<\/h2>\n<p>A soft bounce is a temporary bounce. Though the delivery of your current message was unsuccessful, you may be able to deliver another email to that address at a later date. A soft bounce could be due to issues like:<\/p>\n<ul>\n<li>Too many people have marked your<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-emails-go-to-spam\/\" target=\"_blank\" rel=\"noopener\"> emails as spam<\/a>.<\/li>\n<li>You\u2019ve been put on a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-to-do-if-youve-been-blocklisted\/\">blocklist<\/a><\/li>\n<li>The recipient\u2019s mailbox is full<\/li>\n<li>The email account has been temporarily suspended<\/li>\n<li>Unforeseen errors or outages at the receiving mail server<\/li>\n<\/ul>\n<h3>How to deal with a soft bounce<\/h3>\n<p>Soft bounces may not need immediate attention because they usually resolve on their own&#8211;but they should be closely monitored.<\/p>\n<ul>\n<li><strong> Remove the email from your list after three bounces<\/strong><\/li>\n<li><strong>Understand the interval in which those bounces happened.<\/strong> For example, was it over the course of a day or a week?<\/li>\n<li><strong>Ask your ESP what they do about soft bounces.<\/strong> Do they automatically attempt to resend your message? When and how many times until they give up? At what point do they convert a soft bounce to an undeliverable email address on your suppression list?<\/li>\n<\/ul>\n<h2>What is a hard bounce?<\/h2>\n<p>A hard bounce is a permanent bounce, meaning an email will not be received by that email address. It may be the result of an unknown user error, which is caused when an email address:<\/p>\n<ul>\n<li>Is invalid because it doesn\u2019t exist or contains a typo (e.g., @gmial.com instead of @gmail.com)<\/li>\n<li>Has been deactivated, such as when someone leaves a company or abandons a free email account<\/li>\n<li>Has blocked your emails from being delivered<\/li>\n<\/ul>\n<h3>How to deal with a hard bounce<\/h3>\n<p>Actively managing hard bounces is a critical step when <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/email-list-hygiene-how-to-build-a-clean-email-list\">cleaning up your email list. <\/a><\/p>\n<ul>\n<li><strong>Confirm your specific ESP\u2019s practices for hard bounces.<\/strong> Most <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/\" target=\"_blank\" rel=\"noopener\">email service providers (ESPs)<\/a> take care of this for you, but ensure how they handle this process. Do they automatically correct common email address typos? After how many hard bounces will your ESP mark an email address undeliverable&#8211;and for which kinds of hard bounce?<\/li>\n<li><strong>Follow best practices for manual removal.\u00a0<\/strong>We recommend deactivating the hard bounce emails or adding them to a suppression list as part of your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-drive-your-email-list-strategy\/\" target=\"_blank\" rel=\"noopener\">list hygiene practices<\/a>. This removes the possibility that you\u2019ll accidentally send to email addresses you know will hard bounce.<\/li>\n<\/ul>\n<div class=\"cta\"><\/div>\n<h2>Know where to find bounce information in your ESP<\/h2>\n<p>Finding <span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'docs-Roboto';font-style:normal;text-decoration-skip-ink:none;\">soft bounce vs hard bounce email<\/span> information varies by ESP, but you can generally find bounce rate metrics in each individual mailing\u2019s report, along with the rest of your delivery data. For example, here\u2019s what you might see:<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-31611 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2016\/10\/hard-soft-bounce.png\" alt=\"hard bounce vs. soft bounce email data in an ESP\" width=\"231\" height=\"97\" \/>\n<p>From there, you can dig into either your <span data-sheets-formula-bar-text-style=\"font-size:13px;color:#000000;font-weight:normal;text-decoration:none;font-family:'docs-Roboto';font-style:normal;text-decoration-skip-ink:none;\">soft bounces vs hard bounces <\/span>to see a full list of each recipient and their bounce code\u2014which is the data you\u2019ll need to start managing your list.<\/p>\n<h2>Actively manage your email lists<\/h2>\n<p>When either a hard or a soft bounce occurs, it means it\u2019s time to roll up your sleeves and dig into your lists. Repeatedly sending email to addresses that hard bounce can indicate to internet service providers (ISPs) that you have bad list hygiene practices.<\/p>\n<p>We recommend reviewing your bounce stats at least on a weekly basis. Depending on the size and scope of your email marketing program, you may want to check more often, or more often during peak seasons.<\/p>\n<p>Data quality is an important metric for ISPs when they\u2019re deciding whether your emails are spam or not and can contribute to your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-fix-email-reputation\/\" target=\"_blank\" rel=\"noopener\">sender reputation<\/a>.<\/p>\n<p>Actively managing your list isn\u2019t just good for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\/\" target=\"_blank\" rel=\"noopener\">email deliverability,<\/a> it\u2019s good for engagement, too. When you send to a cleaner list, you\u2019re more likely to be sending to people who want to receive and will <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\">engage with your email<\/a>. That\u2019s a win-win.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Land in inboxes, not spam folders <\/p>\n\t\t\t\t<p>View industry-leading inbox placement insights, run infrastructure checks, and integrate seamlessly with your ESP. \n<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-deliverability\" class=\"text-white text-decoration-none\">Boost deliverability<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<p><i>Originally published on October 20, 2016, by Kayla Voigt. Last updated October 19, 2022<\/i><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out the difference between a hard bounce vs. soft bounce, what could cause them, where to find bounce information, and how to manage your email list.<\/p>\n","protected":false},"author":3,"featured_media":54685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9986,45,416,10247,48],"blog_category":[10302],"class_list":["post-6027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-bounce-rate","tag-deliverability","tag-measurement","tag-performance-metrics","tag-spam-filter","blog_category-email-deliverability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s a Soft Bounce vs. Hard Bounce in Email? - Litmus<\/title>\n<meta name=\"description\" content=\"Learn the differences between hard and soft bounces in email marketing. Discover causes, how to manage your list, and where to find bounce information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/whats-the-difference-between-a-hard-and-soft-bounce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s a Soft Bounce vs. Hard Bounce in Email?\" \/>\n<meta property=\"og:description\" content=\"Learn the differences between hard and soft bounces in email marketing. 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