{"id":61084,"date":"2023-02-28T13:00:00","date_gmt":"2023-02-28T18:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=61084"},"modified":"2025-10-08T17:15:37","modified_gmt":"2025-10-08T21:15:37","slug":"this-month-in-email-february-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-february-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing in February 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_3f962f3635048b68f09c7e4e3d91df52\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back to This Month in Email\u2014our new monthly series about the latest happenings around the world of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for the biggest headlines shaping the email industry in February 2023.<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 The world of artificial intelligence (AI)<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/gmail\/promotab\/overview\" target=\"_blank\" rel=\"noopener\">Gmail released a new annotation feature<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> allowing email senders to display product carousels in the Promotions tab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/2\/20\/23607056\/microsoft-outlook-spam-email-filters-not-working-broken\" target=\"_blank\" rel=\"noopener\">Microsoft Outlook<\/a><\/strong><span style=\"font-weight: 400;\"> users were flooded with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/make-it-to-the-inbox-not-the-spam-folder-with-litmus-spam-testing\/\" target=\"_blank\" rel=\"noopener\">spam<\/a> due to broken email filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2023\/02\/11\/business\/have-you-noticed-more-bad-ads-online-we-want-to-see-them.html\" target=\"_blank\" rel=\"noopener\">Bad ads<\/a><\/strong><span style=\"font-weight: 400;\"> are swamping social media platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2023\/02\/16\/firefox-for-android-gets-extension-for-listening-to-articles-and-hiding-email-addresses\/\" target=\"_blank\" rel=\"noopener\">Firefox for Android<\/a><\/strong><span style=\"font-weight: 400;\"> adds an extension for hiding email addresses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wionews.com\/india-news\/google-layoffs-late-night-email-terminates-453-employees-in-india-562943\" target=\"_blank\" rel=\"noopener\">A late-night email from Google<\/a> <\/strong><span style=\"font-weight: 400;\">terminates 453 employees in India.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/stanforddaily.com\/2023\/02\/15\/university-warns-against-opening-fraudulent-honor-code-violation-emails-sent-to-students\/\" target=\"_blank\" rel=\"noopener\">Several students at Stanford<\/a><\/strong><span style=\"font-weight: 400;\"> received fraudulent emails about violating the university\u2019s honor code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2023\/02\/08\/sendmarc-nabs-7m-to-offers-email-protection-from-phishing-attacks-and-email-impersonation\/?utm_source=Not_a_Newsletter\" target=\"_blank\" rel=\"noopener\">Sendmarc raises $7M<\/a><\/strong><span style=\"font-weight: 400;\"> to offer email protection from phishing attacks and email impersonation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2023\/02\/02\/lavender-lands-13-2m-for-its-ai-powered-email-marketing-engine\/\" target=\"_blank\" rel=\"noopener\">AI-powered sales email coaching platform<\/a><\/strong><span style=\"font-weight: 400;\"> Lavender<\/span> <span style=\"font-weight: 400;\">raised $13.2M for its AI-powered email marketing engine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cybernews.com\/news\/email-invoices-sent-by-paypal-can-be-a-fraud\/\" target=\"_blank\" rel=\"noopener\">Criminals continue to use PayPal accounts<\/a><\/strong><span style=\"font-weight: 400;\"> to generate invoices and send phishing emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/au.finance.yahoo.com\/news\/warning-over-payslip-email-delete-it-immediately-001158886.html\" target=\"_blank\" rel=\"noopener\">MailGuard warns Australian<\/a><\/strong><span style=\"font-weight: 400;\"> workers about a DocuSign phishing email scam.<\/span><\/li>\n<li><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.engadget.com\/google-gmail-political-campaign-email-exemption-ends-162400815.html\" target=\"_blank\" rel=\"noopener\">Google will apply Gmail spam detection<\/a><\/strong><span style=\"font-weight: 400;\"> to political campaign emails, once again. <\/span><i><span style=\"font-weight: 400;\">(January)<\/span><\/i><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/h2>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ana.net\/conference\/show\/id\/EEC-FEB23#:~:text=February%207%E2%80%939%2C%202023%20%7C%20Washington%2C%20D.C.%20and%20Virtual&amp;text=At%20the%202023%20ANA%20Email,customers%2C%20and%20expand%20their%20knowledge.\" target=\"_blank\" rel=\"noopener\"><b>ANA Email Evolution Conference<\/b><\/a> <span style=\"font-weight: 400;\">took place on February 7th-8th, both virtually and in-person in Washington D.C., featuring speakers from leading brands and presentations from subject matter experts on how to leverage email to grow their business, engage with customers, and expand their knowledge.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7028795274948923393\" width=\"504\" height=\"407\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the top 10 most popular email clients from last month, January 2023:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 58.72%<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple Mail Privacy<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 53.00%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple iPhone<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 3.55%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.85%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple iPad<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.33%<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 28.04%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 4.45%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 3.04%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.55%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.72%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\"><strong>: <\/strong>0.19%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Orange.fr<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.08%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Web.de:<\/strong> <span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Windows Live Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.06%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><em>Source: <\/em><\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><em>Litmus\u2019 Email Client Market Share<\/em><\/span><\/a><\/p>\n<h2 id=\"ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 The world of AI<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/mattnovak\/2023\/02\/18\/microsoft-puts-new-limits-on-bings-ai-chatbot-after-it-expressed-desire-to-steal-nuclear-secrets\/\" target=\"_blank\" rel=\"noopener\">Microsoft puts limits<\/a><\/strong><span style=\"font-weight: 400;\"> on Bing\u2019s AI chatbot after it expressed desire to steal nuclear access code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/2\/15\/23599072\/microsoft-ai-bing-personality-conversations-spy-employees-webcams\" target=\"_blank\" rel=\"noopener\">Bing\u2019s AI chatbot claimed it spied<\/a><\/strong><span style=\"font-weight: 400;\"> on Microsoft\u2019s employees through webcams on their laptops.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/travel\/news-and-advice\/chatgpt-airline-email-cherie-luo-b2285608.html\" target=\"_blank\" rel=\"noopener\">Woman uses ChatGPT<\/a><\/strong><span style=\"font-weight: 400;\"> to write a &#8220;polite but firm&#8221; email to an airline after delay\u2014and the results were &#8220;fantastic.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/its-scary-easy-to-use-chatgpt-to-write-phishing-emails\/\" target=\"_blank\" rel=\"noopener\">It\u2019s scary easy to use ChatGPT<\/a><\/strong><span style=\"font-weight: 400;\"> to write phishing emails, according to CNET.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/peabody-college-apologized-chatgpt-condolence-email-michigan-state-shooting-2023-2\" target=\"_blank\" rel=\"noopener\">Peabody College at Vanderbilt University<\/a><\/strong><span style=\"font-weight: 400;\"> apologized for using ChatGPT to write a sensitive email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/i-tried-chatgpt-writer-to-save-time-emails-wasnt-great-2023-2\" target=\"_blank\" rel=\"noopener\">Insider reports ChatGPT <i>isn\u2019t<\/i> as helpful<\/a><\/strong><span style=\"font-weight: 400;\"> in reducing time spent writing an email.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Want more updates like this?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_157850930efcd0cc728f85faaa77982b\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex 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Yes, you. This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in February 2023.<\/p>\n","protected":false},"author":25,"featured_media":61092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-61084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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