{"id":61106,"date":"2023-03-01T13:38:21","date_gmt":"2023-03-01T18:38:21","guid":{"rendered":"https:\/\/www.litmus.com\/?p=61106"},"modified":"2023-04-20T12:09:50","modified_gmt":"2023-04-20T16:09:50","slug":"gmail-promotions-tab-updates","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/gmail-promotions-tab-updates","title":{"rendered":"The Gmail Promotions Tab is Getting More Interesting"},"content":{"rendered":"\n\n\t
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Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks.\u00a0<\/span><\/p>\n

Context is exactly why the Gmail Promotions tab is the <\/span>perfect place for your promotional emails<\/span><\/a> to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me\u2014the promotions tab is not the spam folder. It\u2019s a valuable tool for email marketers that\u2019s about to get even more useful.<\/span><\/p>\n

“When people visit the Gmail Promo Tab, they’re signaling right then that they’re in a deal-finding and shopping mood. It’s quite valuable to brands to have an important deal or great product shown with rich images, in the right place (the Promo Tab), at that moment.” \u2014Hank Leukart, Product Manager, Google<\/strong><\/p>\n

2 Gmail Promotions Tab updates we\u2019re excited about for 2023<\/span><\/h2>\n

Seeing a promotional email in the promotions tab sets your subscribers up to take in the information rather than jarring them with a sales message in the primary inbox. With a few updates coming to Gmail\u2019s Promotions Tab this year, you\u2019ll also have more opportunities to catch your subscriber\u2019s attention.\u00a0<\/span><\/p>\n

Here are two Gmail Promotions Tab updates we’re excited about.<\/span><\/p>\n

1 – Show off multiple items with a Product Carousel<\/span><\/h3>\n

Your subject line<\/a> and preview text<\/a> have traditionally been your only tools for enticing readers into your email. Gmail\u2019s Product Carousel<\/a> gives you more real estate to catch someone\u2019s eye. You\u2019ll be able to add product images, descriptions, and prices to the email preview in the Promotions Tab. The Product Carousel isn\u2019t just for show, though. Each product card links directly to the listing on your website.\u00a0<\/span><\/p>\n\"\"\n

\u201cWait, isn\u2019t that already a feature?\u201d For some senders. While the<\/span> Product Carousel has had <\/span>a sizeable rollout<\/span><\/a>, <\/span>any sender can use it now\u2014as long as they’re on Google\u2019s Allowlist.<\/span><\/p>\n

Google is currently using an Allowlist of known brands that can use this feature. If you\u2019re not already on the list, you can reach out to Google’s Promo Tab Outreach Team (p-gmail-outreach@google.com)<\/a> to be added.<\/span><\/p>\n

As for users: this has launched to all Gmail users, except for those in Europe, <\/span>for<\/span> now.<\/span><\/p>\n

Why we\u2019re excited:<\/strong><\/p>\n