{"id":6344,"date":"2015-05-19T00:00:00","date_gmt":"2015-05-19T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/how-to-make-a-cart-abandonment-email-sandwich\/"},"modified":"2023-07-13T13:21:49","modified_gmt":"2023-07-13T17:21:49","slug":"how-to-make-a-cart-abandonment-email-sandwich","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-make-a-cart-abandonment-email-sandwich","title":{"rendered":"How to Make a Cart Abandonment Email \u2018Sandwich\u2019"},"content":{"rendered":"

While the adoption of shopping cart abandonment emails is growing slowly, the trend toward cart abandonment email series is growing quickly. Among those retailers using cart abandonment emails in December 2014, 50% sent a series of emails, up from just 19% the previous year, according to Salesforce Marketing Cloud research.<\/p>\n

Sending a series of cart abandonment emails gives brands more opportunities to convert carts into orders. However, many brands are largely sending the same hard-sell message over and over. Consider including a little soft-sell messaging<\/a> in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email \u201csandwich.\u201d<\/p>\n

To make one of these sandwiches, you lead with a straightforward \u201cYou left this in your cart\u201d email notification, followed by a more service-oriented browse abandonment message, and then finish with another fairly direct cart abandonment message.<\/p>\n

Here\u2019s a great example from Blue Nile, which uses this cart-browse-cart abandonment email series approach to respond to abandoned carts. The first email in the series is very direct: \u201cYou left this item in your cart, plus we have financing available.\u201d The second email takes a browse abandonment approach by recommending other products in the diamond earring category. And the third and final email gets back to a more pointed \u201cyou left this in your cart,\u201d but then follows with more alternative recommendations.<\/p>\n

\"Blue<\/figure>\n","protected":false},"excerpt":{"rendered":"

More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email \u201csandwich.\u201d<\/p>\n","protected":false},"author":3,"featured_media":6345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[78,57],"class_list":["post-6344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-inspiration","blog_category-observations"],"yoast_head":"\nHow to Make a Cart Abandonment Email \u2018Sandwich\u2019 - Litmus<\/title>\n<meta name=\"description\" content=\"More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email \u201csandwich.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/how-to-make-a-cart-abandonment-email-sandwich\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make a Cart Abandonment Email \u2018Sandwich\u2019\" \/>\n<meta property=\"og:description\" content=\"More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email \u201csandwich.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/how-to-make-a-cart-abandonment-email-sandwich\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T17:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/cart-abandonment.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make a Cart Abandonment Email \u2018Sandwich\u2019 - Litmus","description":"More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. 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