{"id":63511,"date":"2023-03-14T11:13:08","date_gmt":"2023-03-14T15:13:08","guid":{"rendered":"https:\/\/www.litmus.com\/?p=63511"},"modified":"2023-06-09T17:14:20","modified_gmt":"2023-06-09T21:14:20","slug":"how-to-increase-email-engagement-with-loading-bars","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-increase-email-engagement-with-loading-bars","title":{"rendered":"How to Increase Email Engagement with Loading Bars"},"content":{"rendered":"\n\n\t
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Okay, so you\u2019ve got people opening your email. Your <\/span>designs<\/span><\/a> wow, your <\/span>headlines compel<\/span><\/a>, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over\u2026 right?\u00a0<\/span><\/p>\n

Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is <\/span>engagement<\/span><\/a>.\u00a0<\/span><\/p>\n

Now, let\u2019s be real\u2014there\u2019s a dozen different ways to tempt your beloved readers into clicking links, but today, we\u2019ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin\u2019. Scrollers scrollin\u2019. Buyers buyin\u2019. (Okay, we\u2019ll stop.)<\/span><\/p>\n

And the feature is\u2026 drumroll please\u2026 <\/span>progress bars<\/b>!<\/span><\/p>\n

Today, we\u2019ll look at how to increase <\/span>email engagement<\/span><\/a> with progress bars, plus take a peek at some rad examples of progress bar utilization.\u00a0<\/span><\/p>\n

What is a live progress or loading bar?<\/span><\/h2>\n

A loading bar, or what we call a progress bar, is a fun and exciting feature in <\/span>Litmus Personalize<\/span><\/a>. This feature allows Litmus Personalize users to automatically generate live progress bar images in email, based on an individual customer’s status or behavior.\u00a0<\/span><\/p>\n\"How\n

Essentially, it’s an image showing the progress of something associated with your customer. You can use the progress bar to show things like reward points, loyalty scores, number of items purchased, days until renewal, and more. The sky\u2019s the limit!<\/span><\/p>\n

Are there different types of progress bars?<\/span><\/h2>\n

Absolutely. As mentioned above, you can use progress bars for all sorts of <\/span>email personalization<\/span><\/a> efforts. What you choose to put in your progress bar largely depends on the type of business, the type of data you collect on your customer, and what information your customers are most interested in.\u00a0<\/span><\/p>\n

For example, here\u2019s an email from a real Litmus customer:<\/span><\/p>\n\"How\n

This shows two different types of possible progress bars. The first on display shows the customer\u2019s current tier, and the second shows the amount the customer needs to spend in order to reach the next tier. As with all Litmus Personalize features, this information is pulled in LIVE from the customer\u2019s account, so you won\u2019t ever have to worry about outdated or inaccurate data reaching your customer\u2014just the most relevant facts, reaching inboxes when and where you need them. \ud83d\ude0d<\/span><\/p>\n

Let\u2019s take a look at a few more examples of how to use progress bars to snazzy, snazzy effect.\u00a0<\/span><\/p>\n

Ways to use progress bars to engage subscribers<\/span><\/h2>\n

Now, the truth is that your imagination is the only limitation on how to use progress bars. (Well, that and the available data.) But just to get the ball rolling, let\u2019s look at some industry-specific examples for how you could, potentially, utilize progress bars.\u00a0<\/span><\/p>\n

Guest starring some lovely emails by the hard-working Litmus team, of course.<\/span><\/p>\n

eCommerce<\/span><\/h3>\n

Progress bars are a great way to show a customer their loyalty points status live in email. Remind your customers that they\u2019ve got points the could be spending\u2026 and the more they spend, the more they earn.\u00a0<\/span><\/p>\n\"wondercloth\n

Plus, a peek at what items could be purchased with those rewards never hurt! This email does a great job of simply showing the customer\u2019s available points, the dollar amount left to earn more points, and of course, an image suggesting what\u2019s up for grabs after redemption. The <\/span>call-to-action (CTA)<\/b><\/a>, short and punchy, invites the engagement we\u2019re looking to see by leading back to your website.\u00a0<\/span><\/p>\n

Hospitality<\/span><\/h3>\n

How many points until your next free coffee at your favorite local haunt? Odds are, you can\u2019t tell us off the top of your head\u2026 and neither can your customers. Remind them with a quick peek at where they\u2019re at on the quest for their next free latte!<\/span><\/p>\n\"latte\n

Of course, all this data is conveniently pulled from the customer\u2019s own rewards account, and automatically populated for every individual. <\/span>Nice. <\/span><\/i>This personalization prompts engagement by leading readers to their account, where they can view current spend and see a list of rewards for points earned.\u00a0<\/span><\/p>\n

Software and technology companies<\/span><\/h3>\n

Let\u2019s not forget about the uses of progress bars for our SaaS friends. In this example, our email sends a visual reminder about onboarding tasks completed, including the remainder left to be accomplished. Just like in the eCommerce examples, the email\u2019s content is automatically customized based on the employee\u2019s account.\u00a0<\/span><\/p>\n\"loading\n

This update prompts engagement by reminding the reader about their to-do list, up to and including the exact number of tasks remaining. Generic reminder emails can get lost\u2014this check-in is timely, pertinent, and easy to read at a glance.\u00a0<\/span><\/p>\n

How can I start increasing email engagement with progress bars?<\/span><\/h2>\n

As you can see, progress bars are a great way to reach out and grab your audience\u2019s attention. It allows you to <\/span>personalize the experience<\/span><\/a> for every single reader. Whether you want to take your loyalty programs to new heights, get relevant sales to the audiences most likely to purchase, or help SaaS customers make the most of your platform, this kind of handcrafted customization is a great way to boost engagement rates.\u00a0<\/span><\/p>\n

The short answer? Use \u2018em! \ud83d\ude00<\/span><\/p>\n

And that\u2019s what we\u2019ve got for how to increase <\/span>email engagement<\/span><\/a> with progress bars. If you\u2019ve got a great example of loading or progress bars, we\u2019d love to see it! Feel free to drop us a line on social or <\/span>hello@litmus.com<\/span><\/a>. And if you need a great tool to use for progress bars and email personalization\u2026 <\/span>We know some folks<\/span><\/a>.<\/span><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t

Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t <\/div>\n\t\t

\n\t\t\t Learn more<\/a>\n\t\t <\/div>\n\t\t \t\t \t\t \t\t \t\t \t\t <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":61603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[206,381,179],"blog_category":[10307],"class_list":["post-63511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dynamic-content","tag-personalization","tag-responsive-email","blog_category-email-personalization"],"yoast_head":"\nHow to Increase Email Engagement with Loading Bars - Litmus<\/title>\n<meta name=\"description\" content=\"Today, we\u2019ll look at how to increase email engagement with loading or progress bars, plus take a peek at some rad examples of progress bar utilization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/how-to-increase-email-engagement-with-loading-bars\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Email Engagement with Loading Bars\" \/>\n<meta property=\"og:description\" content=\"Today, we\u2019ll look at how to increase email engagement with loading or progress bars, plus take a peek at some rad examples of progress bar utilization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/how-to-increase-email-engagement-with-loading-bars\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T15:13:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-09T21:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Loading-Bars-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Increase Email Engagement with Loading Bars - 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