{"id":63967,"date":"2023-03-15T14:08:38","date_gmt":"2023-03-15T18:08:38","guid":{"rendered":"https:\/\/www.litmus.com\/?p=63967"},"modified":"2023-03-15T14:15:46","modified_gmt":"2023-03-15T18:15:46","slug":"things-you-need-to-know-from-the-2023-eec","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/things-you-need-to-know-from-the-2023-eec","title":{"rendered":"Things you need to know from the 2023 ANA Email Evolution Conference (EEC)"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_6410c738bd734\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re following the thrilling adventures of Team Litmus, you\u2019ll know our team hit the road last month for one of the biggest email events of the year! That\u2019s right, we\u2019re talking about the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ana.net\/content\/show\/id\/ms-eec-feb23\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2023 ANA Email Evolution Conference<\/span><\/a><span style=\"font-weight: 400;\">, better known as the EEC. We did all the things one normally does at a conference, including networking, taking notes, and handing out adorable plush moose (aka, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1623028446627565578?s=20\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmoose<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">The Litmoose are on the loose! \ud83e\udd8c<\/p>\n<p>Drop by and say hi to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/carinslater?ref_src=twsrc%5Etfw\">@carinslater<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/logansandrock?ref_src=twsrc%5Etfw\">@logansandrock<\/a>, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hannahjtiner?ref_src=twsrc%5Etfw\">@hannahjtiner<\/a> at the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ANAmarketers?ref_src=twsrc%5Etfw\">@ANAmarketers<\/a> Email Evolution Conference!<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ANAEEC?src=hash&amp;ref_src=twsrc%5Etfw\">#ANAEEC<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/GvzvKZ0rIf\">pic.twitter.com\/GvzvKZ0rIf<\/a><\/p>\n<p>\u2014 Litmus (@litmusapp) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1623028446627565578?ref_src=twsrc%5Etfw\">February 7, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Totally normal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyway, we couldn\u2019t attend a landmark event like this without recording it for posterity. So without further ado, here are a few of our team\u2019s takeaways from the 2023 ANA Email Evolution Conference!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Test, test, and test some more<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-litmus-how-we-test-and-troubleshoot-emails-with-litmus-builder\/\"><span style=\"font-weight: 400;\">testing your emails<\/span><\/a><span style=\"font-weight: 400;\">, your audiences, your creatives? You should be testing all of the above at the very least. And however much you\u2019re testing, you <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">could be testing more<\/span><\/a><span style=\"font-weight: 400;\">. Once one <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ab-testing-foundation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> is complete, that\u2019s the perfect time to start the next one.\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-63975 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925.jpg\" alt=\"Things you need to know from the 2023 ANA Email Evolution Conference (EEC) Pic from conference 1\" width=\"1200\" height=\"812\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925-1024x693.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925-768x520.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230208_210024143-e1678822622925-700x474.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><span style=\"font-weight: 400;\">We saw several speakers strongly emphasize the importance of A\/B testing for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/3-reasons-why-email-testing-boosts-email-performance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more effective and more profitable<\/span><\/a><span style=\"font-weight: 400;\"> email campaigns. If you\u2019re not testing, you\u2019re just doing the same thing over and over.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Let\u2019s talk about churn<\/span><\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/5-tips-for-increasing-customer-retention-with-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Churn is the bogeyman<\/span><\/a><span style=\"font-weight: 400;\"> for us email marketers. The shadow that hangs over our inboxes (and our engagement rates.) We heard several leaders in their industries share injunctions to check for churn\u2026 and some interesting suggestions for better places to check for warning signs of churn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Places to keep an eye on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onboarding campaigns. <\/b><span style=\"font-weight: 400;\">When are people opting out?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sign-ups. <\/b><span style=\"font-weight: 400;\">Are your \u201cWelcome to the Family\u201d emails being met with the cold shoulder?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform use. <\/b><span style=\"font-weight: 400;\">Where are you losing folks?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing when your subscribers are churning is the first step towards knowing how to put a stop to it. You can\u2019t fix a problem you don\u2019t understand!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">You\u2019re talking to your customers\u2026 but are you listening to them?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone wants a shortcut to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">better engagement rates<\/span><\/a><span style=\"font-weight: 400;\">, higher clickthrough rates, or more conversions. But the honest truth is that sometimes, there is no secret sauce. What works for others might not work for your customers.\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-63977 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889.jpg\" alt=\"Things you need to know from the 2023 ANA Email Evolution Conference (EEC) Pic from conference 2\" width=\"1200\" height=\"812\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889-1024x693.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889-768x520.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131931619-e1678822760889-700x474.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><span style=\"font-weight: 400;\">But there is good news. While your customers might need a different and unique experience than other businesses\u2019 customers, you can figure out what that is with just one simple trick: ask them. Engaging with your customers wherever you can and tuning into their needs can often be <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/customer-centric-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the quickest path to better performance<\/span><\/a><span style=\"font-weight: 400;\"> with prospects.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Thinking outside the box<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, our last takeaway is a roundup of some of the most radical takes we heard throughout the 2023 ANA Email Evolution Conference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of our favorite rad takes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficiency drives us to homogeneity. Don\u2019t let speed cost you your originality!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In email, you own the database and know your audience better than anyone else. Take advantage of this thorough knowledge of your audience wherever you can!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which is better, a direct call-to-action (CTA) or a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/sales\/soft-sell\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">softer sell CTA<\/span><\/a><span style=\"font-weight: 400;\">? Food for thought. \ud83e\udd14<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment your audience differently to open your mind to different ways of delivering information. Sort contacts by loyalty, acquisition type, or level of engagement. How will your emails change?\u00a0<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"aligncenter wp-image-63976 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146.jpg\" alt=\"Things you need to know from the 2023 ANA Email Evolution Conference (EEC) Pic from conference 3\" width=\"1200\" height=\"812\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146-300x203.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146-1024x693.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146-768x520.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/PXL_20230209_131730934.MP_-e1678822680146-700x474.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p><span style=\"font-weight: 400;\">In the email game, it\u2019s easy to get stuck in the mindset of \u201cthis is how we\u2019ve always done it\u201d. This can cause us to miss out on awesome opportunities or innovative ideas\u2014and risks inboxes across the land suffering from the same old thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s one of the best parts about getting out to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ana.net\/content\/show\/id\/ms-eec-feb23\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">events like the EEC<\/span><\/a><span style=\"font-weight: 400;\">. Alllll the new ideas!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that\u2019s all we got, folks. Thanks for coming to our roundup of what you missed (or just wanted a recap of) from the 2023 ANA Email Evolution Conference!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_6410cde1bd735\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-build.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create on-brand, error-free emails\u2014fast<\/strong><\/h2>\n\t\t\t  <p>Build, preview, and QA test your emails in one seamless flow\u2014with Litmus Builder. No more hopping back and forth between tools.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-builder\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":63508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363,1173],"blog_category":[56,10300,10304],"class_list":["post-63967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","tag-email-marketing-trends","blog_category-conferences-events","blog_category-email-building","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2023 ANA Email Evolution Conference (EEC) - Litmus<\/title>\n<meta name=\"description\" content=\"Team Litmus is here to recap the 2023 ANA Email Evolution Conference! 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