{"id":6406,"date":"2015-07-16T00:00:00","date_gmt":"2015-07-16T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/getting-subscribers-to-forward-your-emails-5-secrets\/"},"modified":"2024-12-18T15:05:42","modified_gmt":"2024-12-18T20:05:42","slug":"getting-subscribers-to-forward-your-emails-5-secrets","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/getting-subscribers-to-forward-your-emails-5-secrets","title":{"rendered":"Getting Subscribers to Forward Your Emails: 5 Secrets"},"content":{"rendered":"

In our Viral Email report<\/a>, we analyzed more than 400,000 email campaigns, examined the most forwarded ones, and identified the tactics and topics that positively and negatively affected forwarding behavior. Three of the major takeaways revealed in the study are:<\/p>\n

    \n
  1. Sending focused content to a subset of your subscribers using segmentation and triggered messaging generally doubles the forward-to-open rate.
    \n<\/strong><\/li>\n
  2. Personalizing content makes it more share-worthy.
    \n<\/strong><\/li>\n
  3. When subscribers see \u201cshare with your network\u201d calls-to-action, they also interpret them as \u201cforward to a friend\u201d calls-to-action.
    \n<\/strong><\/li>\n<\/ol>\n

    However, in the course of sharing the report\u2019s findings in our Salesforce Connections session<\/a> and talking to reporters about it, we realized that there are two more keys that we didn\u2019t include in the study.<\/p>\n

    In my first monthly column for Marketing Land, I reveal these additional keys to increasing forwards:<\/p>\n

      \n
    1. Single-subject emails are more sharable.<\/strong><\/li>\n<\/ol>\n

      We believe this design consideration influences forwarding because forwarders don\u2019t want to have to explain what in the email the forward recipient should pay attention to. If the email is about one thing, then there\u2019s not much to explain.<\/p>\n

        \n
      1. Simplicity spurs forwards.<\/strong><\/li>\n<\/ol>\n

        The email marketing campaigns<\/a> that were forwarded the most were generally very simple visually, with clear message hierarchies and concise copy. That\u2019s not to say that many of these messages couldn\u2019t have benefited from a bit of polishing up, but it\u2019s clear that a simple message clearly communicated is powerful in spurring forwards.<\/p>\n

        For a full discussion of all five of these viral email secrets, read the entire article on MarketingLand.com<\/a>.<\/p>\n

        Check out the article\u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.<\/p>\n","protected":false},"author":3,"featured_media":6407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478],"blog_category":[53],"class_list":["post-6406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","blog_category-tips-resources"],"yoast_head":"\nGetting Subscribers to Forward Your Emails: 5 Secrets - Litmus<\/title>\n<meta name=\"description\" content=\"In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren't included in The Viral Email report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/getting-subscribers-to-forward-your-emails-5-secrets\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Subscribers to Forward Your Emails: 5 Secrets\" \/>\n<meta property=\"og:description\" content=\"In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren't included in The Viral Email report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/getting-subscribers-to-forward-your-emails-5-secrets\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T20:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/5fwds2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Getting Subscribers to Forward Your Emails: 5 Secrets - 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