{"id":64894,"date":"2023-03-20T16:00:39","date_gmt":"2023-03-20T20:00:39","guid":{"rendered":"https:\/\/www.litmus.com\/?p=64894"},"modified":"2023-03-20T16:52:54","modified_gmt":"2023-03-20T20:52:54","slug":"favorite-emails-march-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-march-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of March 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_63f3ebda98d76\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Can you believe it\u2019s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it\u2019s got me reflecting on how I distribute my time, energy\u2014and attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of attention: did you know the average amount of time readers spend with an email is <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">only 8.97 seconds<\/span><\/a><span style=\"font-weight: 400;\">? That\u2019s not much time at all, considering the average was 13.4 seconds in 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So: what emails kept our attention span for longer than 8.97 seconds this month? Keep scrolling for a showcase of our favorite emails from March 2023.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#surreal\"><span style=\"font-weight: 400;\">Surreal<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#awesome-books\"><span style=\"font-weight: 400;\">Awesome Books<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#fable\"><span style=\"font-weight: 400;\">Fable<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#billie\"><span style=\"font-weight: 400;\">Billie<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#the-standard\"><span style=\"font-weight: 400;\">The Standard<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#peacock\"><span style=\"font-weight: 400;\">Peacock<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#appcues\"><span style=\"font-weight: 400;\">Appcues<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"surreal\"><span style=\"font-weight: 400;\">Surreal<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">We\u2019ve landed Dwayne Johnson<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">And Serena Williams. And Ronaldo.<\/span><\/p>\n<figure id=\"attachment_64902\" aria-describedby=\"caption-attachment-64902\" style=\"width: 1561px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-64902\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal.jpg\" alt=\"surreal\" width=\"1561\" height=\"1289\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal.jpg 1561w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal-300x248.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal-1024x846.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal-768x634.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal-1536x1268.jpg 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Surreal-700x578.jpg 700w\" sizes=\"(max-width: 1561px) 100vw, 1561px\" \/><figcaption id=\"caption-attachment-64902\" class=\"wp-caption-text\"><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/nayerzpzsgh6\" target=\"_blank\" rel=\"noopener\">See the email on Scope<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Carin Slater (Litmus\u2019 Email Marketing Specialist) says:<\/strong> <span style=\"font-weight: 400;\">I&#8217;m familiar with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/eatsurreal.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Surreal&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> brand, so I knew something was going on when the subject line hit my inbox\u2014but I wasn&#8217;t sure exactly what. Upon opening I was not disappointed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I loved how they pulled in their advertising into the email. And the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">call-to-action (CTA)<\/span><\/a><span style=\"font-weight: 400;\"> went to a video on their Instagram explaining the whole thing. A great way to showcase the entire ad campaign, as well as introduce me to their socials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bit after the CTA about getting in touch if you knew a Dave Beckham is cheeky and useful (and if I knew a Dave Beckham I&#8217;d totally reach out). I&#8217;d also order some if they delivered to the US, but\u00a0 in the meantime I&#8217;ll just keep enjoying their emails.<\/span><\/p>\n<h2 id=\"awesome-books\"><span style=\"font-weight: 400;\">Awesome Books<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">Awesome BARGAIN! \ud83d\udcb0Up to 80% OFF on awesome reads! \ud83d\udcb0<\/span><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/vgvztr584q.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 133.33% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_vgvztr584q seo=false videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/v34jp0e1jdzw\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/em><\/p>\n<p><strong>Martyn Lee (Litmus\u2019 Design Associate) says:<\/strong> <span style=\"font-weight: 400;\">I love how fun this email from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.awesomebooks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Awesome Books<\/span><\/a><span style=\"font-weight: 400;\"> is\u2014from the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">animated GIFs<\/span><\/a><span style=\"font-weight: 400;\"> to the pastel color palette! The email doesn&#8217;t explicitly say anything about Easter, but you get the vibe from the colors and polka dot design.<\/span><\/p>\n<h2 id=\"fable\"><span style=\"font-weight: 400;\">Fable<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">\u26a1\ufe0fThe Fable Chronicle: Join us on Discord, New Export Formats, New Behaviors\u2026<\/span><\/p>\n<figure id=\"attachment_64900\" aria-describedby=\"caption-attachment-64900\" style=\"width: 919px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-64900\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable.jpg\" alt=\"Fable\" width=\"919\" height=\"1289\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable.jpg 919w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable-214x300.jpg 214w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable-730x1024.jpg 730w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable-768x1077.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Fable-700x982.jpg 700w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><figcaption id=\"caption-attachment-64900\" class=\"wp-caption-text\"><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/df09siu9figk\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Hannah Tiner (Litmus\u2019 Email Designer) says:<\/strong> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.fable.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fable<\/span><\/a><span style=\"font-weight: 400;\"> knocks newsletters out of the park. I love the variety of content from product news to tutorials, human stories and inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve been using Fable a bit for motion graphics in emails, so I was intrigued by &#8220;new export formats&#8221; in the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> and literally cheered when I saw the new PNG sequence export option in the product updates section. I also appreciate the subtle animations Fable includes in their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email newsletter<\/span><\/a><span style=\"font-weight: 400;\"> which show off their product.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong><span style=\"font-weight: 400;\">If you&#8217;re interested in designing animated PNGs for email, you can <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/animated-pngs-in-email-an-alternative-to-gifs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">read about it on our blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/strong><\/p>\n<h2 id=\"billie\"><span style=\"font-weight: 400;\">Billie<\/span><\/h2>\n<p><strong>Subject line: <\/strong><span style=\"font-weight: 400;\">\u2728SURPRISE LAUNCH\u2728<br \/>\n<\/span><strong>Preview text: <\/strong><span style=\"font-weight: 400;\">Our NEW razor color just dropped<\/span><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/5jlikqybz4.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 185.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_5jlikqybz4 seo=false videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/fajxmucnxrlz\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/em><\/p>\n<p><b>Nicole Swift (Litmus\u2019 Customer Support Senior Manager) says: <\/b><span style=\"font-weight: 400;\">This email from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/mybillie.com\"><span style=\"font-weight: 400;\">Billie<\/span><\/a><span style=\"font-weight: 400;\"> is a super fun throwback with the vintage\/pixelated looking graphics. I love the mysteriousness of the new color, enhanced by the cloud animated GIF. I definitely clicked to see what it was!<\/span><\/p>\n<h2 id=\"the-standard\"><span style=\"font-weight: 400;\">The Standard<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">This Is She \u2728<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">Celebrate International Women&#8217;s Day at The Standard<\/span><\/p>\n<figure id=\"attachment_64924\" aria-describedby=\"caption-attachment-64924\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-64924\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/The-Standard.gif\" alt=\"The Standard\" width=\"400\" height=\"600\" \/><figcaption id=\"caption-attachment-64924\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/qgi3pcsgstxo\" target=\"_blank\" rel=\"noopener\"><em>See it in Scope<\/em><\/a><\/figcaption><\/figure>\n<p><strong>Swift says:<\/strong> <span style=\"font-weight: 400;\">I like that this email kept it simple and graphic. The image alone shares a great message, but then there&#8217;s a simple <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\"> to join them and celebrate (the website had a list of happenings for the month across all their locations).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also love the little elements in the background of the image. They subtly convey the message (the clock for all day, the archer for strength, the globe for international), but also end up having a nice, homey effect\u2014like a well designed room you want to visit! I also like how the CTA is a bright circle and your eye is drawn to it with the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/emails-that-convert\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">inverted pyramid effect<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"peacock\"><span style=\"font-weight: 400;\">Peacock<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">hi, i&#8217;m M3GAN \ud83d\udc95\ud83d\udd2a\ud83d\ude08<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">Congratulations! You&#8217;ve successfully paired with your new M3GAN robot.<\/span><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/v6e0xomuof.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 90.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_v6e0xomuof seo=false videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/twsv4238ugxd\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/em><\/p>\n<p><strong>Swift says: <\/strong><span style=\"font-weight: 400;\">I love how Peacock TV is advertising this sci-fi horror movie by embodying the character. I have to admit, based on the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> I thought it was <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/make-it-to-the-inbox-not-the-spam-folder-with-litmus-spam-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">spam<\/span><\/a><span style=\"font-weight: 400;\"> at first, but then I recognized the sender (power of the from name\/sender name recognition right there!) and also I had already seen ads for this movie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content is great\u2014nailing M3gan&#8217;s voice (even how she would write\/spell things, complemented with the hearts), but also coming across as super creepy with the images\/GIFs. &#8220;Who even uses email anymore? That&#8217;s so boomer.&#8221; lol\u2014all of us!!<\/span><\/p>\n<h2 id=\"appcues\"><span style=\"font-weight: 400;\">Appcues<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">Let&#8217;s go sailing&#8230;into Salesforce<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">Join us and a guest host to learn about the Salesforce integration with Appcues<\/span><\/p>\n<figure id=\"attachment_64901\" aria-describedby=\"caption-attachment-64901\" style=\"width: 507px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-64901 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Appcues.gif\" alt=\"testest\" width=\"507\" height=\"773\" \/><figcaption id=\"caption-attachment-64901\" class=\"wp-caption-text\"><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/3cqlv1ss8ncl\" target=\"_blank\" rel=\"noopener\">See it in Scope<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Swift says: <\/strong><span style=\"font-weight: 400;\">I always appreciate a pun! This is a nice example of how to make a webinar invite a little more fun with some playful copy and a silly GIF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also like how it&#8217;s set up like a letter and signed &#8220;Your friend.&#8221; I wish the purple header at the top matched the width of the white background and I think the CTA button could have continued the fun sailing theme somehow, but overall it was a breath of fresh air in my sometimes stale work inbox!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_63f3ed0598d77\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A round up of the Litmus team&#8217;s favorite emails of March 2023, with examples, ideas, and email design inspiration for your own campaigns.<\/p>\n","protected":false},"author":25,"featured_media":61726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[152,10267,478],"blog_category":[10303],"class_list":["post-64894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-call-to-action","tag-campaign-performance","tag-design","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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