{"id":65601,"date":"2023-03-29T08:00:00","date_gmt":"2023-03-29T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=65601"},"modified":"2025-10-07T13:37:38","modified_gmt":"2025-10-07T17:37:38","slug":"this-month-in-email-march-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-march-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing in March 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ce7513d8d8268826811d80fec726c5ed\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s everyone\u2019s favorite time of the month\u2014time for This Month in Email! In this issue, we\u2019ll cover all the latest and greatest happenings in the world of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for the biggest headlines shaping the email industry in March 2023.<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\ud83c\udf0a Community happenings<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 Yeah, we&#8217;re still talking about it (AI)<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New scam, just dropped.<\/b><span style=\"font-weight: 400;\"> Time to watch out for <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mzrn.sh\/2023\/03\/03\/never-include-user-input-text-in-welcome-emails\/\"><span style=\"font-weight: 400;\">including user input-text in automated welcome emails<\/span><\/a><span style=\"font-weight: 400;\">. \ud83d\ude2d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/03\/20\/how-marketers-and-creators-are-thinking-about-a-potential-tiktok-ban\"><b>TikTok is on the rocks<\/b><\/a><span style=\"font-weight: 400;\">, to the surprise of\u2026 almost no one. Will this change how marketers think about the platform?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Psst, security friends.<\/b><span style=\"font-weight: 400;\"> You seen this? A <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.scmagazine.com\/news\/email-security\/outlook-zero-day-poc-concerns\"><span style=\"font-weight: 400;\">now-patched Outlook zero-day bug<\/span><\/a><span style=\"font-weight: 400;\"> has the email world buzzing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stop <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-fix-your-annoying-marketing-emails\/433465\"><b>bugging your customers with off-base emails<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">We make art, not SPAM!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your marketing is good. <\/b><span style=\"font-weight: 400;\">But is it <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/paramount-scream-vi-marketing-campaign-1235356919\/\"><span style=\"font-weight: 400;\">Ghostface terrifying unsuspecting bodega shoppers<\/span><\/a><span style=\"font-weight: 400;\"> good?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/third-party-data-cookieless-future\/645441\/\"><b>The cookies are on their way out<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> but we\u2019re clinging to every last crumb in the meantime.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What if you never deleted any emails\u2026<\/b><span style=\"font-weight: 400;\"> ever? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/archiving-emails-instead-of-deleting-d0a2e094\"><span style=\"font-weight: 400;\">This author<\/span><\/a><span style=\"font-weight: 400;\"> believes in the power of the archive.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\ud83c\udf0a Community happenings<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thar she blows! There\u2019s data on the horizon. And if you\u2019re feeling generous, it could be yours. We\u2019re <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/state-of-email-survey\/\"><span style=\"font-weight: 400;\">collecting responses for the 2023 State of Email Design report<\/span><\/a><span style=\"font-weight: 400;\">, and there\u2019s still time to get yours in! Share what makes your heart beat faster when it comes to email designs\u2014and we\u2019ll share our findings with you at close.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Psst: three randomly selected participants will receive a $100 Amazon gift card for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/state-of-email-survey\/\" target=\"_blank\" rel=\"noopener\">completing the survey<\/a>. \ud83d\udc40<\/span><\/p>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udccaEmail Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the top 10 most popular email clients from February 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apple<\/b><span style=\"font-weight: 400;\">: 59.81%<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Apple Mail Privacy<\/b><span style=\"font-weight: 400;\">: 53.95%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Apple iPhone<\/b><span style=\"font-weight: 400;\">: 3.71%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Apple Mail<\/b><span style=\"font-weight: 400;\">: 1.75%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Apple iPad<\/b><span style=\"font-weight: 400;\">: 0.40%<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gmail<\/b><span style=\"font-weight: 400;\">: 27.21%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outlook<\/b><span style=\"font-weight: 400;\">: 4.42%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yahoo Mail<\/b><span style=\"font-weight: 400;\">: 2.91%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Android<\/b><span style=\"font-weight: 400;\">: 1.50%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outlook.com<\/b><span style=\"font-weight: 400;\">: 0.66%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Samsung Mail<\/b><span style=\"font-weight: 400;\">: 0.17%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Orange.fr<\/b><span style=\"font-weight: 400;\">: 0.07%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web.de: <\/b><span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Windows Live Mail<\/b><span style=\"font-weight: 400;\">: 0.06%<\/span><\/li>\n<\/ol>\n<h2 id=\"ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 AI headlines 2: electric boogaloo<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turns out AI likes crime, too. <\/b><span style=\"font-weight: 400;\">Who knew? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.tomsguide.com\/news\/google-bard-is-already-writing-phishing-emails-on-day-1\"><span style=\"font-weight: 400;\">Google Bard is already writing phishing emails<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI is best suited for blog title brainstorming, <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.siegemedia.com\/strategy\/ai-writing-statistics\"><span style=\"font-weight: 400;\">email engagement<\/span><\/a><span style=\"font-weight: 400;\">, and content outlines, according to a new study.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Got more emails than you can shake a stick at?<\/b> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/ai-email-inbox-revolution-chatgpt-google-openai-shortwave-productivity-tools-2023-3\"><span style=\"font-weight: 400;\">AI can help with that<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Are the <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wired.com\/story\/how-to-use-ai-for-email-artificial-intelligence-tips-advice\/\"><b>robots in your inbox already<\/b><\/a><b>?<\/b><span style=\"font-weight: 400;\"> It\u2019s more likely than you think.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>From my AI to yours: <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2023\/03\/08\/chatgpt-is-being-used-to-write-emails-big-companies-are-embracing-it.html\"><span style=\"font-weight: 400;\">Microsoft, Salesforce and TikTok creators<\/span><\/a><span style=\"font-weight: 400;\"> are all in on the automation trend.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Want more updates like this?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You know you do. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to <\/a><\/span><span style=\"font-weight: 400;\">Litmus News<\/span><span style=\"font-weight: 400;\"> to get all the latest news on email, straight from the horse\u2019s mouth. That is, ours. Us. The email geeks. (No equines involved.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/ctt.ec\/eABc4\"><span style=\"font-weight: 400;\">Let us know on Twitter<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_98959f4c1af1e4d881b9e27961c1e54c\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Hey, you. Yes, you. This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in February 2023.<\/p>\n","protected":false},"author":54,"featured_media":65096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-65601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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