{"id":69195,"date":"2023-04-25T08:00:00","date_gmt":"2023-04-25T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=69195"},"modified":"2025-10-08T17:12:21","modified_gmt":"2025-10-08T21:12:21","slug":"this-month-in-email-april-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-april-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in April 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_84cdceb267fb7ff7550ba385a3111ac5\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">And we\u2019re back! Welcome back to This Month in Email\u2014our monthly series on the latest happenings in the world of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into the biggest headlines shaping the email industry in April 2023.<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 The world of artificial intelligence (AI)<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#lighter\">\ud83c\udf1f In lighter news<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/4\/18\/23687747\/microsoft-outlook-for-mac-profiles-focus-feature\" target=\"_blank\" rel=\"noopener\"><b>Outlook for Mac adds a new profile feature<\/b><\/a><span style=\"font-weight: 400;\"> making it easy to switch Outlook profiles with different colored themes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.msspalert.com\/cybersecurity-breaches-and-attacks\/phishing\/cofense-releases-protect-email-security-for-mid-market-businesses\/\" target=\"_blank\" rel=\"noopener\"><b>Cofense releases Protect+<\/b><\/a><span style=\"font-weight: 400;\"> email security for mid-market organizations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.demandgenreport.com\/features\/news-briefs\/red-sift-enhances-email-security-offerings-through-expanded-validity-partnership\" target=\"_blank\" rel=\"noopener\"><b>Red Sift enhances its email security<\/b><\/a><span style=\"font-weight: 400;\"> offering through expanded Validity partnership.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.the-sun.com\/tech\/7919562\/fbi-email-warning-spoofing-gmail-outlook-money-scam\/\" target=\"_blank\" rel=\"noopener\"><b>The FBI<\/b><\/a><span style=\"font-weight: 400;\"> issues a warning over spoofing scams in phishing emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dailyrecord.co.uk\/lifestyle\/currys-shoppers-warned-scam-email-29768012\" target=\"_blank\" rel=\"noopener\"><b>Tech retailer Currys<\/b><\/a><span style=\"font-weight: 400;\"> warns about a scam email that offers a free kettle to customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bleepingcomputer.com\/news\/security\/new-qbot-email-attacks-use-pdf-and-wsf-combo-to-install-malware\/\" target=\"_blank\" rel=\"noopener\"><b>New QBot email attacks<\/b><\/a><span style=\"font-weight: 400;\"> use PDF and WSF combo to install malware.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/384528\/rpe-origin-acquires-email-design-agency-luckyredpi.html\" target=\"_blank\" rel=\"noopener\"><b>Litmus launches new capabilities<\/b><\/a><span style=\"font-weight: 400;\"> to empower the creation of inclusive, accessible emails for all (\ud83d\udc4b).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/quickerbettertech\/2023\/04\/19\/on-crm-forget-chatgpt-this-is-how-autogpt-will-soon-disrupt-your-crm-system\/?sh=2adc43325b59\" target=\"_blank\" rel=\"noopener\"><b>AutoGPT will soon disrupt<\/b><\/a><span style=\"font-weight: 400;\"> your CRM system, says to Forbes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/digiday.com\/media\/how-newsletter-publishers-are-expanding-and-diversifying-beyond-inbox-based-revenue\/\" target=\"_blank\" rel=\"noopener\"><b>Newsletter publishers<\/b><\/a><span style=\"font-weight: 400;\"> are diversifying their revenue sources, beyond the inbox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.niemanlab.org\/2023\/04\/a-former-protocol-editor-buys-part-of-the-companys-email-list-to-launch-something-new\/?utm_source=Not_a_Newsletter\" target=\"_blank\" rel=\"noopener\"><b>A former editor of Protocol<\/b><\/a><span style=\"font-weight: 400;\"> purchases a part of the company\u2019s email list to launch a news site.<\/span><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.spamresource.com\/2023\/04\/polish-provider-onet-adds-bimi-support.html\" target=\"_blank\" rel=\"noopener\"><strong>Polish mailbox provider Onet Poczta (Onet Post)<\/strong><\/a> joins the list of providers supporting <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-bimi-and-why-should-email-marketers-care\/\" target=\"_blank\" rel=\"noopener\">Brand Indicators for Message Identification (BIMI)<\/a>.<\/li>\n<\/ul>\n<h2 id=\"ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 The world of AI<br \/>\n<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nymag.com\/intelligencer\/2023\/03\/the-nightmare-of-ai-powered-gmail-has-arrived.html\" target=\"_blank\" rel=\"noopener\"><b>Google introduces a first set<\/b><\/a><span style=\"font-weight: 400;\"> of AI-powered writing features in Gmail and Google Docs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/martechseries.com\/content\/email-mktg\/intuit-mailchimp-announces-email-content-generator-a-generative-ai-tool-for-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>Intuit Mailchimp<\/b><\/a><span style=\"font-weight: 400;\"> launches Email Content Generator (beta).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/384535\/getresponse-offers-ai-based-email-marketing-tool.html\" target=\"_blank\" rel=\"noopener\"><b>GetResponse<\/b><\/a><span style=\"font-weight: 400;\"> is now offering a tool called AI Email Generator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.inman.com\/2023\/04\/17\/constant-contact-launches-ai-fueled-email-marketing-generator\/\" target=\"_blank\" rel=\"noopener\"><b>Constant Contact<\/b><\/a><span style=\"font-weight: 400;\"> launches AI-powered email and SMS marketing content generator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.entrepreneur.com\/business-news\/google-ceo-on-ai-regulation-there-has-to-be-consequences\/449820\" target=\"_blank\" rel=\"noopener\"><b>The CEO of Google<\/b><\/a> <span style=\"font-weight: 400;\">says there is a need for governmental regulation of AI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/4\/14\/23683084\/openai-gpt-5-rumors-training-sam-altman\" target=\"_blank\" rel=\"noopener\"><b>OpenAI confirms<\/b><\/a><span style=\"font-weight: 400;\"> the company isn\u2019t training GPT-5 and won\u2019t be for some time. Phew.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.arlnow.com\/2023\/04\/20\/readers-can-now-sign-up-for-arlnows-ai-written-email-newsletter\/\" target=\"_blank\" rel=\"noopener\"><b>ARLnow readers<\/b><\/a><span style=\"font-weight: 400;\"> can now subscribe to an AI-written <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\/\" target=\"_blank\" rel=\"noopener\">email newsletter<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"lighter\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.fox9.com\/news\/joke-email-turns-into-real-life-hand-modeling-opportunity-with-brooklyn-park-distillery\" target=\"_blank\" rel=\"noopener\"><b>A joke email turns<\/b><\/a><span style=\"font-weight: 400;\"> into real-life hand modeling opportunity with a distillery in Brooklyn Park.<\/span><\/p>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing executives and practitioners gathered in Las Vegas from April 17th-19th for <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mailcon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailCon<\/span><\/a><span style=\"font-weight: 400;\">, the world\u2019s largest email marketing conference.<\/span><\/p>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of March 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 59.04%<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple Mail Privacy<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 54.27%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple iPhone<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 2.73%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.71%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Apple iPad<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.33%<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 27.96%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 4.50%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 2.73%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.48%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.67%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.16%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>QQ Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.06%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Orange.fr<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.06%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Web.de:<\/strong> <span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n<p><em>Last updated May 2, 2023.<\/em><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_d63d4dd859ffc20890b934d1a0d633de\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Hey, you. Yes, you. This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in April 2023.<\/p>\n","protected":false},"author":25,"featured_media":69065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-69195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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