{"id":69295,"date":"2023-04-24T16:50:06","date_gmt":"2023-04-24T20:50:06","guid":{"rendered":"https:\/\/www.litmus.com\/?p=69295"},"modified":"2023-04-27T13:10:23","modified_gmt":"2023-04-27T17:10:23","slug":"foundations-of-email-copywriting","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting","title":{"rendered":"Foundations of Email Copywriting: 3 Lessons for Email Marketers"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_6446e7b846cf0\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the ideal character count for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email subject lines<\/span><\/a><span style=\"font-weight: 400;\">? Should I go for short or long copy? How much is too much<\/span><span style=\"font-weight: 400;\"> personality for this marketing email?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email copywriting is a bit of nuanced art\u2014and a science, too. It takes research, technique, trial and error, and of course, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-ab-testing-how-to\/\"><span style=\"font-weight: 400;\">testing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we (along with our email friends at <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AWeber<\/span><\/a><span style=\"font-weight: 400;\">) created <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundations of Email Copywriting<\/span><\/a><span style=\"font-weight: 400;\">\u2014a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lesson 1:<\/strong> Finding Your Why<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lesson 2:<\/strong> Writing Email Copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lesson 3:<\/strong> The Email \u201cEnvelope\u201d<\/span><\/li>\n<\/ul>\n<p><a class=\"btn medium orange button\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener noreferrer\">GET YOUR GUIDE<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Read on for a quick preview (or dive into <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundations of Email Copywriting<\/span><\/a><span style=\"font-weight: 400;\"> today!).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Lesson 1: Finding Your Why<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first: <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> are your subscribers? What brings them to your brand or business\u2014and why does it matter to them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing your audience is crucial for email copywriting. If you aren\u2019t clear on this, visit the source itself: your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-an-esp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email service provider (ESP)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every ESP will differ slightly, but you\u2019ll be able to access basic level subscriber data, like subscriber name, name of their employer or business, industry role or title, and birthday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, revisit your overall marketing and messaging strategy. You\u2019ll likely have this determined\u2014but if not:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your marketing personas (aim for three).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your brand voice and document them for visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review your email program\u2019s goals for better alignment across copywriting and overall marketing strategy.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_69347\" aria-describedby=\"caption-attachment-69347\" style=\"width: 1850px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-69347\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1.jpg\" alt=\"Source: Litmus\u2019 Foundations of Email Copywriting\" width=\"1850\" height=\"765\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1.jpg 1850w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-300x124.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-1024x423.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-768x318.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-1536x635.jpg 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-1800x744.jpg 1800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-1-700x289.jpg 700w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><figcaption id=\"caption-attachment-69347\" class=\"wp-caption-text\">Source: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\">Foundations of Email Copywriting<\/a><\/figcaption><\/figure>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Dive deeper: <span style=\"font-weight: 400;\">Discover examples for marketing personas and brand voice\u2014plus a behind-the-scenes look at our approach in <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\">Foundations of Email Copywriting \u2192<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Lesson 2: Writing Email Copy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In email marketing, it\u2019s important to write copy that\u2019s short and concise\u2014for a number of reasons.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Reason 1: Short read rates.<\/strong> <span style=\"font-weight: 400;\">The average time subscribers spend with an email is <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">only 8.97 seconds<\/span><\/a><span style=\"font-weight: 400;\">. If the average English silent reader reads <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0749596X19300786\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">238 words per minute<\/span><\/a><span style=\"font-weight: 400;\">, that means the average subscriber only reads about 36 of your beautifully handcrafted words.<\/span><\/li>\n<li aria-level=\"1\"><strong>Reason 2: Accessibility.<\/strong> <span style=\"font-weight: 400;\">Ensuring your copy is readable and easy to understand goes a long way in making your emails more accessible.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong><span style=\"font-weight: 400;\">For writing formulas, a free copy framework, readability tools, and other important considerations, dive into Lesson 2 of <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\">Foundations of Email Copywriting \u2192<\/a><\/strong><\/p>\n<figure id=\"attachment_69331\" aria-describedby=\"caption-attachment-69331\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-69331\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2.jpg\" alt=\"Source: Litmus\u2019 Foundations of Email Copywriting\" width=\"1250\" height=\"517\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2.jpg 1250w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2-300x124.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2-1024x424.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2-768x318.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-2-700x290.jpg 700w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><figcaption id=\"caption-attachment-69331\" class=\"wp-caption-text\">Source: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\">Foundations of Email Copywriting<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Lesson 3: The Email \u201cEnvelope\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing a subscriber sees when they receive your email is the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\">, preview text, and sender name. This is called the email \u201cenvelope.\u201d<\/span><\/p>\n<figure id=\"attachment_69332\" aria-describedby=\"caption-attachment-69332\" style=\"width: 1250px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-69332 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3.jpg\" alt=\"Source: Litmus\u2019 Foundations of Email Copywriting\" width=\"1250\" height=\"503\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3.jpg 1250w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3-300x121.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3-1024x412.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3-768x309.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Example-3-700x282.jpg 700w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><figcaption id=\"caption-attachment-69332\" class=\"wp-caption-text\">Source: Litmus\u2019 <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\">Foundations of Email Copywriting<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It\u2019s precious email real estate that gives your subscribers the first impression of your brand or business. Make sure it counts!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something important to note: truncation. Don\u2019t let awkward truncation misconstrue your email subject line or preview text! Follow the ideal character counts, as shared <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundations of Email Copywriting<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_6446eab646cf1\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-Copy-Icon-min-1.png\" alt=\"illustration of a typewriter\" width=\"250\" height=\"249\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Foundations of Email Copywriting<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/foundations_of_email_copywriting.html\">\n\t\t\t\t\t\tGet started today\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.<\/p>\n","protected":false},"author":25,"featured_media":69069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10306],"class_list":["post-69295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide] - Litmus<\/title>\n<meta name=\"description\" content=\"Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundations of Email Copywriting: 3 Lessons for Email Marketers\" \/>\n<meta property=\"og:description\" content=\"Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T20:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T17:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide] - Litmus","description":"Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting","og_locale":"en_US","og_type":"article","og_title":"Foundations of Email Copywriting: 3 Lessons for Email Marketers","og_description":"Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.","og_url":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2023-04-24T20:50:06+00:00","article_modified_time":"2023-04-27T17:10:23+00:00","og_image":[{"width":1381,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting"},"author":{"name":"","@id":""},"headline":"Foundations of Email Copywriting: 3 Lessons for Email Marketers","datePublished":"2023-04-24T20:50:06+00:00","dateModified":"2023-04-27T17:10:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting"},"wordCount":8,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting","url":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting","name":"Foundations of Copywriting: 3 Lessons for Email Marketers [Free Guide] - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg","datePublished":"2023-04-24T20:50:06+00:00","dateModified":"2023-04-27T17:10:23+00:00","description":"Our definitive guide to email copywriting for marketing emails. In just three easy-to-digest lessons, you\u2019ll learn the basic considerations every email marketer should know about truncation, accessibility, and more.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/Foundations-of-Copywriting.jpg","width":1381,"height":725,"caption":"Litmus' Foundations of Email Copywriting on top of a green and blue background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/foundations-of-email-copywriting#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Foundations of Email Copywriting: 3 Lessons for Email Marketers"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=69295"}],"version-history":[{"count":14,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69295\/revisions"}],"predecessor-version":[{"id":69571,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69295\/revisions\/69571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/69069"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=69295"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=69295"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=69295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}