{"id":69606,"date":"2023-04-28T15:05:55","date_gmt":"2023-04-28T19:05:55","guid":{"rendered":"https:\/\/www.litmus.com\/?p=69606"},"modified":"2024-11-07T12:37:26","modified_gmt":"2024-11-07T17:37:26","slug":"favorite-emails-april-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of April 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ddc54865c3eff5c4812ded9e431d3da0\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">This month, we\u2019re doing something a little different with our favorite emails. We asked our <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1642914743118602245?s=20\"><span style=\"font-weight: 400;\">audience on Twitter<\/span><\/a><span style=\"font-weight: 400;\"> to share with us their favorite examples of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\/\"><span style=\"font-weight: 400;\">accessibility in email<\/span><\/a><span style=\"font-weight: 400;\">, and you delivered! From glorious explanations and illustrations of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\/\"><span style=\"font-weight: 400;\">ALT text<\/span><\/a><span style=\"font-weight: 400;\">, to text-only variations, there\u2019s lots to appreciate and learn from in this roundup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to check out <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> favorite emails of April 2023!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#type-e\"><span style=\"font-weight: 400;\">Type E<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#the-exeter-review\"><span style=\"font-weight: 400;\">The Exeter Review<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#pokemon-day\"><span style=\"font-weight: 400;\">Pok\u00e9mon Day<\/span><\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"type-e\"><span style=\"font-weight: 400;\">Type E<\/span><\/h2>\n<p><b>Built by: <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Paul_Airy\"><span style=\"font-weight: 400;\">@Paul_Airy<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We love this email! Not only is it a great example of clean design that uses the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/coding-emails-for-dark-mode\/\"><span style=\"font-weight: 400;\">principle of progressive enhancement<\/span><\/a><span style=\"font-weight: 400;\"> (Carin Slater taught us a new word and now we\u2019re never not using it), the content also discusses the guidelines that the email itself meets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlights include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoutout to the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\"><span style=\"font-weight: 400;\">The Web Content Accessibility Guidelines (WCAG)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of what bad ALT text looks like in your subscriber\u2019s inboxes (Yikes!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Useful acronym for remembering how to write good copy for better ALT text<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check it out below!\ud83d\udc47<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1n.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/createsend.com\/t\/d-FAABA9D1A1BCC4032540EF23F30FEDED\"><span style=\"font-weight: 400;\">See the email in action here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for sharing, Paul Airy, otherwise known as the mind behind <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.beyondtheenvelope.co.uk\/\"><span style=\"font-weight: 400;\">Beyond the Envelope\u2122<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<h2 id=\"the-exeter-review\"><span style=\"font-weight: 400;\">The Exeter News<\/span><\/h2>\n<p><b>Built by: <\/b><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/wilbertheinen\"><span style=\"font-weight: 400;\">@wilbertheinen<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this awesome example of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/accessible-email-made-easy-introducing-accessibility-checks-in-litmus\/\"><span style=\"font-weight: 400;\">building for accessibility<\/span><\/a><span style=\"font-weight: 400;\">, Wilbert Heinen shares a design he built using Readermode for his <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-certified\/\"><span style=\"font-weight: 400;\">Litmus Email Design Certification<\/span><\/a><span style=\"font-weight: 400;\">. Nice color contrast, clear button delineation, and clean code. We love the ability to toggle images on and off.\u00a0<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2n.png\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/puasvu94xh0s\"><span style=\"font-weight: 400;\">See the email in action here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also, shoutout to the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/litipsum.com\/\"><span style=\"font-weight: 400;\">Dracula placeholder text<\/span><\/a><span style=\"font-weight: 400;\">. \ud83e\udddb Great share, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emailht.ml\/\"><span style=\"font-weight: 400;\">Wilbert Heinen<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2 id=\"pokemon-day\"><span style=\"font-weight: 400;\">Pok\u00e9mon Day<\/span><\/h2>\n<p><b>Built by:<\/b> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/arizdesign\"><span style=\"font-weight: 400;\">@arizdesign<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><b>Designed by:<\/b> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/worrelgurl\"><span style=\"font-weight: 400;\">@worrelgurl<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gotta catch \u2018em all! All the ways this email is accessible, that is. This email uses Futura for all live text, since it\u2019s an Apple system font\u2014with fallbacks to the Google font Jost supported in Outlook\u2014so no surprises in inboxes there. And of course, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\"><span style=\"font-weight: 400;\">there\u2019s a Dark Mode version<\/span><\/a><span style=\"font-weight: 400;\">. Well done!\u00a0<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3n-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/codepen.io\/arizdesign\/pen\/QWZmBaG\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the email in action here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Pok\u00e9 Balls in the section dividers are such a great touch. Thanks for sharing, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/arizdesign.com\/\"><span style=\"font-weight: 400;\">Emmanuel Arizmendi<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay tuned for next month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And there you have it: your favorite accessible emails for April 2023! Thanks so much for sharing your favorite emails with us.\u00a0<\/span><span style=\"font-weight: 400;\">Got another example you\u2019d like us to feature? It\u2019s not too late! Give us a shout on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\/status\/1642914743118602245?s=20\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/litmus-com\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\"><span style=\"font-weight: 400;\">carrier pigeon<\/span><\/a><span style=\"font-weight: 400;\"> if you really feel like it. We love hearing from other email geeks. Show us your favorite emails, and we\u2019d love to showcase them!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_04e83bb39565779b8a44acf85e981d5e\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":69609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,10272,520],"blog_category":[10303],"class_list":["post-69606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-developer","tag-email-accessibility","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails of April 2023 - Litmus<\/title>\n<meta name=\"description\" content=\"A round up of the Litmus team&#039;s favorite emails of April 2023, with examples, ideas, and email design inspiration for your own campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Litmus Team\u2019s Favorite Emails of April 2023\" \/>\n<meta property=\"og:description\" content=\"A round up of the Litmus team&#039;s favorite emails of April 2023, with examples, ideas, and email design inspiration for your own campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T19:05:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T17:37:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Litmus Team\u2019s Favorite Emails of April 2023 - Litmus","description":"A round up of the Litmus team's favorite emails of April 2023, with examples, ideas, and email design inspiration for your own campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023","og_locale":"en_US","og_type":"article","og_title":"The Litmus Team\u2019s Favorite Emails of April 2023","og_description":"A round up of the Litmus team's favorite emails of April 2023, with examples, ideas, and email design inspiration for your own campaigns.","og_url":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2023-04-28T19:05:55+00:00","article_modified_time":"2024-11-07T17:37:26+00:00","og_image":[{"width":1380,"height":726,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023"},"author":{"name":"","@id":""},"headline":"The Litmus Team\u2019s Favorite Emails of April 2023","datePublished":"2023-04-28T19:05:55+00:00","dateModified":"2024-11-07T17:37:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023"},"wordCount":8,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png","keywords":["Design","Developer","Email Accessibility"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023","url":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023","name":"The Litmus Team\u2019s Favorite Emails of April 2023 - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png","datePublished":"2023-04-28T19:05:55+00:00","dateModified":"2024-11-07T17:37:26+00:00","description":"A round up of the Litmus team's favorite emails of April 2023, with examples, ideas, and email design inspiration for your own campaigns.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/04\/April-23.png","width":1380,"height":726},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/favorite-emails-april-2023#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"The Litmus Team\u2019s Favorite Emails of April 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=69606"}],"version-history":[{"count":14,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69606\/revisions"}],"predecessor-version":[{"id":106134,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/69606\/revisions\/106134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/69609"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=69606"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=69606"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=69606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}