{"id":69639,"date":"2023-05-02T10:09:39","date_gmt":"2023-05-02T14:09:39","guid":{"rendered":"https:\/\/www.litmus.com\/?p=69639"},"modified":"2023-05-10T11:28:27","modified_gmt":"2023-05-10T15:28:27","slug":"hubspot-marketing-trends-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/hubspot-marketing-trends-2023","title":{"rendered":"HubSpot and Litmus Share Tips on Using Your 2023 Marketing Budget"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_644c45a23a52b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">How do you create stand-out marketing when <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/making-the-most-of-a-limited-budget\/\"><span style=\"font-weight: 400;\">budgets tighten<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/trends-in-email-engagement\"><span style=\"font-weight: 400;\">attention shrinks<\/span><\/a><span style=\"font-weight: 400;\">? Innovative emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is a reliable investment with an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\"><span style=\"font-weight: 400;\">average ROI<\/span><\/a><span style=\"font-weight: 400;\"> of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4 email marketing trends for 2023<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Our chapter highlights four ways to stand out in the inbox and make every send count.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple ways to make your emails more accessible\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to align hyper-personalization strategies with email marketing goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ways to supplement your email team\u2019s work with AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to use sentiment polls to drive engagement<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What\u2019s ahead for marketing teams?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The report investigates this year\u2019s marketing landscape and shares trends across content marketing, social media, and video. You\u2019ll also learn what marketing teams are prioritizing and how they\u2019ll benchmark their efforts amidst economic pressure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=hscm-Litmus-SOM-2023-blog\">Download the guide<\/a> to get inspired and put the latest trends into action!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_644c47a03a52c\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-issues.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Ensure your designs come across right<\/strong><\/h2>\n\t\t\t  <p>Broken emails lead to less conversions. Preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience. Every time.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-testing\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":69604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363,1173,10365],"blog_category":[741],"class_list":["post-69639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","tag-email-marketing-trends","tag-hubspot","blog_category-partners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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