{"id":71431,"date":"2023-05-25T16:39:29","date_gmt":"2023-05-25T20:39:29","guid":{"rendered":"https:\/\/www.litmus.com\/?p=71431"},"modified":"2024-11-07T12:30:59","modified_gmt":"2024-11-07T17:30:59","slug":"favorite-emails-may-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-may-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails for May 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_e7373c96732010feb3e65a488144cbfe\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently\u2014ones that captured our attention and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-fold-in-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">kept us scrolling<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From stylized <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ALT text<\/span><\/a><span style=\"font-weight: 400;\">, bite-sized content, exceptional <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email design<\/span><\/a><span style=\"font-weight: 400;\">, and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Let\u2019s dive in!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#quip\"><span style=\"font-weight: 400;\">Quip<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#who\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#fandango\"><span style=\"font-weight: 400;\">Fandango<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#costa\"><span style=\"font-weight: 400;\">Costa<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#DTC\"><span style=\"font-weight: 400;\">DTC Newsletter<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"quip\"><span style=\"font-weight: 400;\">Quip<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">ChatGPT, will robots replace my dentist?<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">As an AI language model, I can only speculate\u2026<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1m-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><strong>Carin Slater (Email Marketing Specialist, Litmus) says<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> I was not expecting a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.getquip.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quip<\/span><\/a><span style=\"font-weight: 400;\">, but this was filled with fun. From the Spotify playlist to the bite-sized bits, I was delighted with each part of the email. It was fun and educational throughout.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">First impressions: Quip<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that the average time a reader spends with an email is <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">only 8.97 seconds<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><span style=\"font-weight: 400;\">That\u2019s why, first impressions are so important in email. Let\u2019s dive into what immediately caught the attention of Logan Sandrock Baird (Senior Community Evangelist, Litmus) and Kimberly Huang (Content Marketing Manager, Litmus): the dual <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-cta-copy-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">calls-to-action (CTAs)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cs_r1ghtHAv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/Cs_r1ghtHAv\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Litmus (@litmusapp)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong style=\"font-size: 1rem; text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">Kimberly says:<\/strong> <span style=\"font-weight: 400;\">You know how in marketing, one CTA is the best practice? It\u2019s kind of cool that they have a \u201cfor adults\u201d and \u201cfor kids\u201d section.<\/span><\/p>\n<p><strong>Logan says<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> It bugs me a bit that they are not the same length, which I know can be tricky, depending on how they built the email.<\/span><\/p>\n<p><strong>Kimberly says:<\/strong><span style=\"font-weight: 400;\"> I think it works here!<\/span><\/p>\n<h2 id=\"who\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">thank you thank you thank you thank you thank you thank you thank you<br \/>\n<\/span><strong>Preview text:<\/strong><span style=\"font-weight: 400;\"> *deep breath* thank you thank you thank you thank you thank you thank you<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2m-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><strong>Carin says:<\/strong> <span style=\"font-weight: 400;\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\">\/<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-little-known-preview-text-hack-you-may-want-to-use-in-every-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">preview text<\/span><\/a><span style=\"font-weight: 400;\"> had me laughing and got me opening. Then, when I opened with images off and saw the stylized ALT text, I could still get the gist of the email through the ALT text. \ud83d\ude4c\ud83c\udffb Nicely done, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/us.whogivesacrap.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-71437\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/crap.png\" alt=\"\" width=\"600\" height=\"631\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/crap.png 800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/crap-285x300.png 285w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/crap-768x807.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/crap-700x736.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p><span style=\"font-weight: 400;\">I wasn&#8217;t a huge fan of when I loaded the images and found out how much text was in the images. But the message was definitely communicated well even with images off, so I count it as a win.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Read more:<\/strong> <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-shouldnt-send-image-only-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Experts Say: Why You Shouldn\u2019t Send Image-Only Emails<\/span><\/a><\/p>\n<h2 id=\"fandango\"><span style=\"font-weight: 400;\">Fandango<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">Don&#8217;t Miss THE GUARDIANS<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">Guardians of the Galaxy Vol. 3&#8242; opens exclusively in theaters tomorrow.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3m-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><strong>Tracie Pang (Email Marketing Manager, Litmus)<\/strong><span style=\"font-weight: 400;\"><strong>: <\/strong>I liked the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-increase-email-engagement-with-loading-bars\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">progress bar<\/span><\/a><span style=\"font-weight: 400;\"> at the top of the email that explained <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.fandango.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fandango<\/span><\/a><span style=\"font-weight: 400;\"> rewards points program. I also liked the direct <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\/\"><span style=\"font-weight: 400;\">CTA <\/span><\/a><span style=\"font-weight: 400;\">buttons that linked to the ticketing page for each night during opening weekend: TONIGHT, FRI. 5\/5, SAT. 5\/6.<\/span><\/p>\n<h2 id=\"costa\"><span style=\"font-weight: 400;\">Costa<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">Martyn, open up in the name of The King! \ud83d\udc51<\/span><\/p>\n<div style='position: relative;width: auto;padding: 0 0 47.34%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-645e35262a4cc\" data-aspectRatio=\"2.11221122\"><iframe allowfullscreen src='https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-645e35262a4cc-05-12-2023-1252\/index.html' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 100%;width: 100%' frameborder='0' class='ceros-experience' title='May-Costa'><\/iframe><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-645e35262a4cc-05-12-2023-1252\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"\"><\/script><\/p>\n<p><strong>Martyn Lee (Design Associate, Litmus)<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> With an inbox flooded with coronation-themed emails, this email from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.costa.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Costa<\/span><\/a><span style=\"font-weight: 400;\"> stood out because I thought the offer was really clever! To reward people with similar names to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7062063845166444546\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">King Charles<\/span><\/a><span style=\"font-weight: 400;\"> was a great idea to me. I also REALLY loved the loyalty card\/bean counter at the bottom of the email (as well as the subtle counter at the top of the email).<\/span><\/p>\n<h2 id=\"dtc\"><span style=\"font-weight: 400;\">DTC Newsletter<\/span><\/h2>\n<p><strong>Subject line:<\/strong><b> \ud83d\udce6 <\/b><span style=\"font-weight: 400;\">Operation: Find Van Thief<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/4m-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p style=\"text-align: center;\"><em><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/ebxoehxyoi5s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See the email in Litmus Scope<\/span><\/a><\/em><\/p>\n<p><b>Kimberly says<\/b><span style=\"font-weight: 400;\">: The story of the stolen van had me hooked! It was a clever use of storytelling, and I thought <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/dtc-mediateam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DTC Newsletter<\/span><\/a><span style=\"font-weight: 400;\"> did a great job at contextualizing the content to make it relevant to their subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also have to shoutout the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email design<\/span><\/a><span style=\"font-weight: 400;\">. I appreciate how the content is broken down, with a concise and skimmable table of contents in the introduction, allowing me to quickly grasp the structure of the email and what to expect. Also, the subheadings gave me a sense of time (e.g. \ud83d\udc1d Monday, May 1st: The sting.) as the narrative unfolded, helping to give clear expectations for each section of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email copy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay tuned for next month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That&#8217;s a wrap on our monthly round-up of favorite emails! We hope you enjoyed perusing our collection from May 2023. We\u2019ll be back next month with our picks!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_16e862e3bdbac861e8381116a8089ae0\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover top email picks for May 2023 from the Litmus team, featuring real-life examples, innovative ideas, and design inspiration to elevate your email campaigns.<\/p>\n","protected":false},"author":25,"featured_media":69805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[152,10267,478],"blog_category":[10303],"class_list":["post-71431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-call-to-action","tag-campaign-performance","tag-design","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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