{"id":73018,"date":"2023-07-05T11:28:02","date_gmt":"2023-07-05T15:28:02","guid":{"rendered":"https:\/\/www.litmus.com\/?p=73018"},"modified":"2023-07-05T11:28:04","modified_gmt":"2023-07-05T15:28:04","slug":"your-go-to-email-workflow-checklist","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/your-go-to-email-workflow-checklist","title":{"rendered":"Your Go-To Email Workflow Checklist [Infographic]"},"content":{"rendered":"\n\n\t
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You\u2019ve <\/span>read the report<\/span><\/a>, absorbed all the data, and it\u2019s time to take action. But\u2026 What action?\u00a0<\/span><\/p>\n

In this email workflow checklist, we\u2019ll share five simple steps you can follow to make your workflows more efficient right now, today.\u00a0<\/span><\/p>\n

(Download the PDF here<\/a> to save this infographic for all eternity!)<\/span><\/p>\n\"Go-To-Email-Workflow-checklist-Infographic\"<\/a>\n

Transcript: Your Go-to Email Workflow Checklist\u00a0<\/span><\/h2>\n

Want to improve your email workflow? Follow these five simple steps to success.\u00a0<\/span><\/p>\n

#1 Bring snippets to production\u00a0<\/span><\/h3>\n

The majority of marketers believe that building an email with <\/span>a library of standardized snippets<\/span><\/a> is the best way to build emails. If you haven\u2019t moved past copy-and-paste land and entered the brave new world of snippets\u2026 This is your sign to make the jump.\u00a0<\/span><\/p>\n

42% of marketers<\/strong> would prefer to build an email by using a library of standard components, snippets, or partials!<\/span><\/p>\n

#2 Improve collaboration<\/span><\/h3>\n

One of the most challenging parts of the email production cycle is the process of collecting feedback and getting buy-in. Streamline the review process with a tool that makes collaboration easy\u2014<\/span>like Litmus<\/span><\/a>\u2014to take your collaboration skills to the next level.\u00a0<\/span><\/p>\n

Q: What are the biggest obstacles in the email production cycle? A: Collecting feedback (35%)<\/strong>, Content creation (34%)<\/strong>, and Getting buy in from all stakeholders (32%)<\/strong><\/span><\/p>\n

#3 Welcome automation\u00a0<\/span><\/h3>\n

Please welcome our new robot overlords\u2026 And put them to work for you. Automating certain routine emails can be a great way to cut down on time and effort for your team. Onboarding, reactivation, and reengagement are all great places to start automating emails.\u00a0<\/span><\/p>\n

Most common emails to automate: Onboarding or post-purchase emails (55%)<\/strong> came in first, followed by Customer reactivation or winback (31%)<\/strong>, and then Subscriber reengagement (32%)<\/strong>.<\/span><\/p>\n

#4 Embrace integration\u00a0<\/span><\/h3>\n

Your email team shouldn\u2019t be siloed! Integrate your email tools with other platforms in your tech stack to send highly personalized and highly targeted emails to exactly the right subscribers at the right time.\u00a0<\/span><\/p>\n

Fast fact: 30% of marketers we surveyed said they will spend up to 15% more on Integration of email with other channels<\/strong> in 2023<\/span><\/p>\n

#5 Measure your ROI<\/span><\/h3>\n

If your email team isn\u2019t measuring Return on Investment (ROI), you\u2019re missing out on a powerful way to advocate for your team and get more resources allocated to your department. Email is still one of the most efficient marketing tactics\u2014so make sure your stakeholders know that.\u00a0<\/span><\/p>\n

Common ROI metrics include: Grow sales\/revenue (41%)<\/strong>, Boost customer retention (41%)<\/strong>, Generate marketing or sales qualified leads (MQL or SQL) (40%)<\/strong>.<\/span><\/p>\n

Want to learn more about the data behind better email workflows? Check out <\/span>The 2023 State of Email Workflows Report<\/span><\/a> to get all the details*.\u00a0<\/span><\/p>\n

*Where did we get all this data? These insights are derived from Litmus\u2019 2023 State of Email Workflows Report.\u00a0<\/span><\/p>\n

Love this infographic and want to share with all your email marketing friends? Download the PDF here!<\/a><\/span><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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Quick & efficient communication across your entire organization<\/strong><\/h2>\n\t\t\t

Collaborate more effectively and save time in your review and approval process, so you can spend more time on driving results.<\/p>\n\t\t <\/div>\n\t\t

\n\t\t\t Learn more<\/a>\n\t\t <\/div>\n\t\t \t\t \t\t <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":72865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[792,10373],"blog_category":[10301,10306],"class_list":["post-73018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-checklist","tag-infographic","blog_category-email-campaign-management","blog_category-email-marketing-strategy"],"yoast_head":"\nYour Go-To Email Workflow Checklist [Infographic] - Litmus<\/title>\n<meta name=\"description\" content=\"In this email workflow checklist, we\u2019ll share five simple steps you can follow to make your workflows more efficient right now, today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/your-go-to-email-workflow-checklist\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Go-To Email Workflow Checklist [Infographic]\" \/>\n<meta property=\"og:description\" content=\"In this email workflow checklist, we\u2019ll share five simple steps you can follow to make your workflows more efficient right now, today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/your-go-to-email-workflow-checklist\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T15:28:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T15:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/06\/Workflow-Checklist-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Go-To Email Workflow Checklist [Infographic] - 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