{"id":73157,"date":"2023-06-30T11:33:02","date_gmt":"2023-06-30T15:33:02","guid":{"rendered":"https:\/\/www.litmus.com\/?p=73157"},"modified":"2025-10-08T17:10:43","modified_gmt":"2025-10-08T21:10:43","slug":"this-month-in-email-june-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-june-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in June 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_448a3e95fe4be3151531b76816cf8a6a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back! We&#8217;re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#lighter\">\ud83c\udf1f In lighter news<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b data-stringify-type=\"bold\">Gmail makes enhancements to their mail merge feature.<\/b>\u00a0Businesses will now able to further personalize their emails with\u00a0<a class=\"c-link\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/workspace.google.com\/blog\/small-business\/new-features-to-get-more-done\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/workspace.google.com\/blog\/small-business\/new-features-to-get-more-done\" data-sk=\"tooltip_parent\">Google Sheets support in mail merge<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Email service provider Proton launches Proton Pass<\/strong><span style=\"font-weight: 400;\">, a <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2023\/06\/28\/proton-launches-its-password-manager-proton-pass\/\" target=\"_blank\" rel=\"noopener\">new password manager<\/a> with email masking and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>JP Morgan has been fined $4 million<\/strong> <span style=\"font-weight: 400;\">by U.S. Securities and Exchange Commission for <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theregister.com\/2023\/06\/26\/jp_morgan_fined_for_deleting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">deleting millions of email records<\/span><\/a><span style=\"font-weight: 400;\"> relating to its Chase Bank subsidiary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Research suggests U.K. banks<\/strong><span style=\"font-weight: 400;\"> are <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.csoonline.com\/article\/643361\/less-than-half-of-uk-banks-implement-most-secure-dmarc-level.html\" target=\"_blank\" rel=\"noopener\">lagging on email cybersecurity measures<\/a>, with only 47% implementing <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dmarc-what-it-is-how-it-helps-protect-your-brand-against-email-fraud\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Domain-based Message Authentication, Reporting and Conformance (DMARC)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>An attorney sues Microsoft for $1.75 million<\/strong><span style=\"font-weight: 400;\"> for trapping him in <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.techspot.com\/news\/99218-lawyer-trapped-email-purgatory-sues-microsoft-175-million.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cemail purgatory.\u201d<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The competition is fierce.<\/strong> <span style=\"font-weight: 400;\">Microsoft\u2019s proposed strategy to \u201cspend Sony out of business\u201d is <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/6\/26\/23774547\/microsoft-sony-xbox-internal-emails-ftc-out-of-business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">revealed in a 2019 internal email<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Virgin Media email users report issues<\/strong><span style=\"font-weight: 400;\"> with accessing their accounts <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theregister.com\/2023\/06\/21\/email_outage_virgin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">after a multi-day outage<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Watchout Substack:<\/strong> <span style=\"font-weight: 400;\">WordPress and Beehiiv have entered <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.vanityfair.com\/news\/2023\/06\/substack-newsletter-wars\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the newsletter wars<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>OpenAI, the developer of ChatGPT, <\/b><span style=\"font-weight: 400;\">announced it will open its <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2023\/jun\/28\/chatgpt-developer-openai-locate-first-non-us-office-london\"><span style=\"font-weight: 400;\">first non-U.S. office in London<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apple announced<\/strong><span style=\"font-weight: 400;\"> its <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.apple.com\/newsroom\/2023\/06\/apple-announces-powerful-new-privacy-and-security-features\/\" target=\"_blank\" rel=\"noopener\">latest privacy and security features<\/a><span style=\"font-weight: 400;\">, including updates to private browsing in Safari and and app privacy improvements.<\/span><\/li>\n<\/ul>\n<h2 id=\"lighter\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><strong>Reminder: email marketers are human, too!<\/strong> <span style=\"font-weight: 400;\">VicRoads <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.abc.net.au\/news\/2023-06-29\/vicroads-digital-licence-email-blunder-ballarat\/102540336\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mistakenly sent out 57,000 emails<\/span><\/a><span style=\"font-weight: 400;\"> with the wrong last name.<\/span><\/li>\n<li aria-level=\"1\"><strong>After thousands of flight cancellations<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> United Airlines CEO demonstrated his commitment to leadership <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.inc.com\/jason-aten\/after-thousands-of-cancelled-flights-uniteds-ceo-sent-an-email-to-employees-this-1-sentence-is-a-masterclass-in-leading-people.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in an email to employees<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Patagonia reminds subscribers<\/strong><span style=\"font-weight: 400;\"> about the power of <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.inc.com\/jason-aten\/in-an-email-to-customers-patagonia-just-reminded-everyone-of-power-of-living-out-your-values.html\" target=\"_blank\" rel=\"noopener\">living out your values<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>The email conference calendar was jam-packed this month<\/strong> <span style=\"font-weight: 400;\">with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/emailinnovationssummit.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Innovations Summit<\/span><\/a><span style=\"font-weight: 400;\"> (June 19th-21st) in Las Vegas and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/connections\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce Connections<\/span><\/a><span style=\"font-weight: 400;\"> (June 7th-8th) in Chicago.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Meet Val Geisler<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> conversion &amp; retention strategist and copywriter, and guest in <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/community-spotlight-val-geisler\" target=\"_blank\" rel=\"noopener\">this month&#8217;s Community Spotlight<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of May 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apple: <\/strong><span style=\"font-weight: 400;\">58.67%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gmail: <\/strong><span style=\"font-weight: 400;\">27.96%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook:<\/strong> <span style=\"font-weight: 400;\">4.39%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Yahoo Mail:<\/strong> <span style=\"font-weight: 400;\">2.85%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Android:<\/strong> <span style=\"font-weight: 400;\">1.48%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Outlook.com:<\/strong> <span style=\"font-weight: 400;\">0.65%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Samsung Mail:<\/strong> <span style=\"font-weight: 400;\">0.16%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Thunderbird:<\/strong> <span style=\"font-weight: 400;\">0.15%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Orange.fr:<\/strong> <span style=\"font-weight: 400;\">0.07%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Web.de:<\/strong> <span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to our Litmus News newsletter<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_8bcf20f06e230f464b7362f1b0798798\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Hey, you. Yes, you. This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in June 2023.<\/p>\n","protected":false},"author":25,"featured_media":72892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-73157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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