{"id":73826,"date":"2023-07-14T13:36:33","date_gmt":"2023-07-14T17:36:33","guid":{"rendered":"https:\/\/www.litmus.com\/?p=73826"},"modified":"2026-02-06T14:49:19","modified_gmt":"2026-02-06T19:49:19","slug":"7-automated-email-workflows-to-keep-up-with-demand","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/7-automated-email-workflows-to-keep-up-with-demand","title":{"rendered":"7 Automated Email Workflows to Keep Up with Demand"},"content":{"rendered":"\n\n\t
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If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.\u00a0<\/span><\/p>\n

This guide reviews what email workflow automation is and how to get started with seven automated email workflows:<\/span><\/p>\n

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  1. Welcome email series<\/span><\/a><\/li>\n
  2. Lead nurturing campaigns<\/a><\/li>\n
  3. Abandoned cart emails<\/span><\/a><\/li>\n
  4. Post-purchase follow-ups\u00a0<\/a><\/li>\n
  5. Feedback and review workflows<\/span><\/a><\/li>\n
  6. Subscription renewal reminders<\/span><\/a><\/li>\n
  7. Re-engagement campaigns<\/span><\/a><\/li>\n<\/ol>\n

    What is email workflow automation?\u00a0<\/span><\/h2>\n

    Email workflow automation is the process of creating emails that customers and subscribers will automatically receive under certain conditions.<\/b><\/p>\n

    For example, instead of reviewing the list of new subscribers at the end of the day and manually sending a thank you message, email workflow automation<\/a> would deliver a welcome email as soon as someone joins your email list.\u00a0<\/span><\/p>\n

    Benefits of email workflow automation for marketing teams<\/span><\/h2>\n

    The best-case scenario in email marketing is <\/span>customer-centric campaigns<\/span><\/a> that the email team enjoys working with. It\u2019s the best of both worlds, right? Here\u2019s how email workflow automation <\/span>benefits both subscribers and email teams<\/span><\/a>.\u00a0<\/span><\/p>\n

    Create a personalized experience for users\u00a0<\/span><\/h3>\n

    People naturally pay attention to (and get more value from) relevant information. Just think about how much more foot traffic a fresh lemonade stand would receive on a hot, sunny day versus during a blizzard.\u00a0<\/span><\/p>\n

    Email workflow automation sends the right message at the right time to the right subscriber<\/b>. In turn, email marketing automation creates less noise and more value. For example, a subscriber who just bought a pair of hiking boots would likely welcome a newsletter about breaking in new shoes the right way.\u00a0<\/span><\/p>\n

    Increase brand awareness<\/span><\/h3>\n

    As your subscriber count grows with customers at every stage of the buying journey, it becomes difficult to cater to every segment all the time manually. Without email workflow automation, you may accidentally leave a group of subscribers in the dark long enough for them to forget about you.\u00a0<\/span><\/p>\n

    Automated email sequences continuously deliver content across all customer segments at just the right level<\/b>\u2014no prolonged silence or overflowing inboxes here.\u00a0<\/span><\/p>\n

    Save time and resources<\/span><\/h3>\n

    Would you rather create and send a new email every day or create an email and send it automatically for a few months? The latter, obviously. <\/span>While automated emails aren\u2019t set-it-and-forget-it, they leverage your time by creating an email and using it repeatedly<\/b>.\u00a0<\/span><\/p>\nAutomatic dynamic content<\/span><\/a> lets you create one version of an email, like a birthday message, that easily changes between versions without creating individual designs.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    PrettyLittleThing used Litmus Personalize, powered by Kickdynamic, to automatically personalize email design based on when a subscriber opened the message.\u00a0<\/span><\/i><\/p>\n

    Nurture leads and drive conversion<\/span><\/h3>\n

    Integrating your email marketing campaigns with customer behavior analytics, like website visits, lets you automatically guide subscribers toward purchase<\/b>.\u00a0<\/span><\/p>\n

    One-time broadcast emails or general newsletters are helpful for brand awareness and engagement, but you need email workflow automation to gradually move customers toward conversion through touchpoints.<\/span><\/p>\n

    Gather data-driven insights<\/span><\/h3>\n

    Does sending a customer testimonial after an abandoned cart increase conversions? You don\u2019t know until you try!\u00a0<\/span><\/p>\n

    Email workflow automation lets you learn about email engagement at different touchpoints to improve future email performance.<\/a>\u00a0<\/b>Plus, sequences running on autopilot in the background gather more data to learn from than if you rely on sporadic broadcasts alone. \ud83e\udd13<\/span><\/p>\n

    Pro tip: Never send another broken automated email! Email Guardian keeps an eye on your automated emails<\/a>, so you never have to worry about broken emails in your workflows again.<\/p>\n

    Designing effective email workflows<\/span><\/h2>\n

    Automated email workflows can potentially transform your subscriber experience and output, but you\u2019ll need a plan. Here are some best practices to follow before setting up an automated sequence.<\/span><\/p>\n

    Mapping the customer journey<\/span><\/h3>\n

    Part of the magic of automated emails is their relevance, which means you need to consider where a person is in their buying journey. You\u2019ll need to adjust your workflow to match your organization, but example phases of a new customer journey include:<\/span><\/p>\n