{"id":74045,"date":"2023-07-25T10:16:15","date_gmt":"2023-07-25T14:16:15","guid":{"rendered":"https:\/\/www.litmus.com\/?p=74045"},"modified":"2024-11-06T14:44:09","modified_gmt":"2024-11-06T19:44:09","slug":"favorite-emails-summer-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-summer-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails of Summer 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_8c7546a1ad6d6f8fb0cd8270233aa05c\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back to everyone\u2019s favorite email roundup! It\u2019s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You\u2019d probably rather be laying poolside than looking at your inbox anyway\u2026 and honestly, same. \ud83d\ude05<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in between cleaning all the sand off our sandals and trying new ways of combining fruit juices, we collected the hottest emails of the summer. Peruse at your convenience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the Litmus team\u2019s favorite emails of summer 2023! \ud83c\udf34<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#who-gives-a-crap\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#nationalgallery\">National Gallery of Art<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#bard\"><span style=\"font-weight: 400;\">Bard, an AI experiment by Google<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#dunkin\">Dunkin\u2019<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"who-gives-a-crap\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">Life in plastic, isn&#8217;t fantastic<\/span><\/p>\n<p><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">No offense, Barbie<\/span><\/p>\n<div id=\"experience-64b96089d5f80\" style=\"position: relative; width: auto; padding: 0 0 47.34%; height: 0; top: 0; left: 0; bottom: 0; right: 0; margin: 0; border: 0 none;\" data-aspectratio=\"2.11221122\"><iframe class=\"ceros-experience\" style=\"position: absolute; top: 0; left: 0; bottom: 0; right: 0; margin: 0; padding: 0; border: 0 none; height: 100%; width: 100%;\" title=\"June\/July-Who-Gives-A-Crap\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-64b96089d5f80-07-20-2023-1647\/index.html\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-64b96089d5f80-07-20-2023-1647\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"\"><\/script><\/p>\n<p><b>Tracie says: <\/b><span style=\"font-weight: 400;\">Content marketing at its finest! The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> stood out in my inbox for a couple of reasons: 1) Super relevant since marketing around the movie &#8220;Barbie&#8221; has been everywhere lately, and 2) <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/us.whogivesacrap.org\/\"><span style=\"font-weight: 400;\">Who Gives A Crap<\/span><\/a><span style=\"font-weight: 400;\"> found a way to promote one of their toilet paper&#8217;s key offerings\u2014no plastic. The email also included an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\"><span style=\"font-weight: 400;\">animated GIF<\/span><\/a><span style=\"font-weight: 400;\"> meter and easy-to-hard ways subscribers can be more sustainable during Plastic Free July.<\/span><\/p>\n<h2 id=\"nationalgallery\"><span style=\"font-weight: 400;\">National Gallery of Art<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">Leonardo da Vinci is on the move.<\/span><\/p>\n<p><b>Preview text: <\/b><span style=\"font-weight: 400;\">Enjoy how art looks, feels, and sounds.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1k-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><b>Hannah says: <\/b><span style=\"font-weight: 400;\">The <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> really hooked me! I also appreciate the variation in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\"><span style=\"font-weight: 400;\">calls-to-action (CTAs)<\/span><\/a><span style=\"font-weight: 400;\">\u2014especially the ticket lottery for DC&#8217;s well-loved <\/span><i><span style=\"font-weight: 400;\">Jazz in the Garden <\/span><\/i><span style=\"font-weight: 400;\">summer series.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another fun detail is the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-footer-best-practices\"><span style=\"font-weight: 400;\">email footer<\/span><\/a><span style=\"font-weight: 400;\"> where they&#8217;ve included descriptions and links to the art featured in the email. It reminds me of footnotes in an academic paper and aligns with the museum&#8217;s brand and values.<\/span><\/p>\n<h2 id=\"bard\"><span style=\"font-weight: 400;\">Bard, an AI experiment by Google<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">Just launched: More languages, countries, and possibilities<\/span><\/p>\n<p><b>Preview text: <\/b><span style=\"font-weight: 400;\">Meet Bard&#8217;s new features.<\/span><\/p>\n<div style='position: relative;width: auto;padding: 0 0 47.34%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-64b9669ce3385\" data-aspectRatio=\"2.11221122\"><iframe allowfullscreen src='https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-64b9669ce3385-07-20-2023-1704\/index.html' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 100%;width: 100%' frameborder='0' class='ceros-experience' title='June\/July-Bard'><\/iframe><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/experience-64b9669ce3385-07-20-2023-1704\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"\"><\/script><\/p>\n<p><b>Tracie says: <\/b><span style=\"font-weight: 400;\">The GIFs in the email demonstrate each new feature, making it easy for the user to follow along and give it a try themselves. There are also two direct <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\"><span style=\"font-weight: 400;\">CTA buttons<\/span><\/a><span style=\"font-weight: 400;\"> that drive you to Bard for a test run.<\/span><\/p>\n<h2 id=\"dunkin\"><span style=\"font-weight: 400;\">Dunkin&#8217;<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">You deserve a bonus \ud83e\udd17<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2k.png\" alt=\"\" \/><\/div>\n\n<p><b>Hannah says: <\/b><span style=\"font-weight: 400;\">I like the personalization with my name, and I&#8217;m pretty sure the product recommendation is personalized too (team bacon, egg, and cheese rise up). But what really stood out was how nice the email looked in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">. The transparent background on the image lets the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/optimize-imagery-for-dark-mode\"><span style=\"font-weight: 400;\">visuals pop on both light and Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay tuned for next month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And there you have it: The Litmus Team\u2019s favorite emails of summer 2023. Stay tuned for next month\u2019s installment\u2014we can\u2019t wait to see what this fall has in store.\u00a0<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_a75327cc8f875cb55a1e183a0e6054e9\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":73986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,10351],"blog_category":[10303],"class_list":["post-74045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-email-design","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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