{"id":75818,"date":"2023-08-09T08:00:00","date_gmt":"2023-08-09T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=75818"},"modified":"2025-12-17T16:17:30","modified_gmt":"2025-12-17T21:17:30","slug":"new-litmus-ai-recommendations-for-email","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email","title":{"rendered":"Now in Litmus: New Ways to Build &amp; Test Emails!"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_c583a8497f38b64c41c353c602ad5773\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re tapping our spoons on our glasses, everyone\u2026 Please welcome the latest and greatest selection of improvements to the Litmus experience! This August, we\u2019re proud to announce the most cutting-edge selection of updates yet\u2014including <\/span><span style=\"font-weight: 400;\">email-ready snippets, automatic <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-bimi-and-why-should-email-marketers-care\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Indicators for Message Identification (BIMI)<\/span><\/a><span style=\"font-weight: 400;\"> checks, and so much more!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to find out more about what\u2019s new in Litmus? Read on to get the scoop.\ud83d\udc47<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The latest in Litmus Builder\u2026<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email-Ready Snippets from Litmus.<\/b><span style=\"font-weight: 400;\"> It\u2019s never been easier to grow your email design system with email-ready modules from Litmus. With just one click, you can now add 20 customizable snippets, built and tested by the Litmus team, to your <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/313-litmus-design-library-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Design Library<\/span><\/a><span style=\"font-weight: 400;\">. (Plus, every snippet is already optimized for mobile and Dark Mode!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Code Formatting Controls.<\/b><span style=\"font-weight: 400;\"> Our new Code Formatting Controls help you code faster and smarter with the ability to maintain indentation, tab width, and more, right from the start. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-builder-essentials-best-practices-for-creating-html-email-templates-in-builder\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Properly formatting HTML is hard but necessary<\/span><\/a><span style=\"font-weight: 400;\">, and this update makes it easier than ever to code right the first time.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Testing enhancements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s talk about Testing enhancements! We\u2019re constantly testing and innovating ourselves, and we know you are too\u2014so, of course we need to be doing the same with our testing processes, as well. These fixes and enhancements are the direct result of your feedback on our email testing tools, so let us know what you think! And of course, keep that feedback coming.\u00a0<\/span><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><\/div>\n<\/div>\n<p><iframe class=\"wistia_embed\" title=\"Litmus Test Enhancements Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/r4ab6k418q?seo=false&amp;videoFoam=false\" name=\"wistia_embed\" width=\"711\" height=\"400\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Read on to check out the latest changes to Testing, as of August 2023!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The latest in Testing\u2026\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BIMI Validation.<\/b><span style=\"font-weight: 400;\"> Litmus will now automatically run a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-set-up-bimi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BIMI<\/span><\/a><span style=\"font-weight: 400;\"> validation check for every email sent, in order to ensure BIMI is set up and configured appropriately. As this new email standard continues to increase in popularity, we\u2019re here to make sure that if you\u2019re using BIMI, it never goes missing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New Accessibility Checks.<\/b><span style=\"font-weight: 400;\"> Litmus\u2019 new <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-accessibility\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">accessibility<\/span><\/a><span style=\"font-weight: 400;\"> checks bring even more resources into the hands of marketers, with more than 40 new checks and best practice resources built right into Previews &amp; QA and Litmus Builder. Accessibility should be a seamless step in the email workflow, and we\u2019re here to help make that happen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Litmus Lists in Email Testing Profiles.<\/b><span style=\"font-weight: 400;\"> Email Testing Profiles in Litmus lets you customize lists of email clients and devices for focused testing. We\u2019ve added pre-built Litmus Lists in Email Testing Profiles, so that all Litmus customers can take advantage of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">focused testing<\/span><\/a><span style=\"font-weight: 400;\"> with zero setup.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Take our latest features for a test run!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks for tuning in to our August product launch! We\u2019re so excited to be <\/span><span style=\"font-weight: 400;\">helping teams like yours keep innovating with the best tools available. Got feedback for us? Let us know your thoughts on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/litmus-com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, or in our <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Community hub<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Want to see the latest email features (including using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ai-email-workflow\" target=\"_blank\" rel=\"noopener\">AI in email workflow<\/a>) in action? <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Book a demo today!<\/span><\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_53a597c3b845ba346f9e2b7460c370e9\" class=\"block-simple-text-block alignfull bg-texture \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<div class=\"modal fade\" id=\"ai-modal\" role=\"dialog\" aria-labelledby=\"personalization-modal\" aria-hidden=\"true\">\n<div class=\"modal-dialog\" role=\"document\">\n<div class=\"modal-header\" style=\"border-bottom:none;\">\n  <button type=\"button\" class=\"close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span aria-hidden=\"true\">&times;<\/span><\/p>\n<p>        <\/button>\n      <\/div>\n<div class=\"modal-content\">\n<div class=\"modal-body\">\n<script src=\"\/\/page.litmus.com\/js\/forms2\/js\/forms2.min.js\"><\/script><\/p>\n<form id=\"mktoForm_1007\"><\/form>\n<p><script>\nMktoForms2.loadForm(\"\/\/page.litmus.com\", \"864-VPZ-131\", 1007, function(form) {\n    \/\/Add an onSuccess handler\n    form.onSuccess(function(values, followUpUrl) {\n        \/\/ Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl\n        location.href = \"\/thanks-for-your-inquiry\/\";\n        \/\/ Return false to prevent the submission handler continuing with its own processing\n        return false;\n    });\n});\nMktoForms2.whenReady(function(form){ \n  var formEl = form.getFormElem()[0], \n  buttonEl = formEl.querySelector(\"button[type='submit']\"); \n  buttonEl.textContent = \"Contact us for a demo today \u2192\"; \/\/ or use innerHTML for rich button markup \n});\n<\/script>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_524ef950a69fb9cfbe95ebb247091f98\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Create individualized email experiences at scale<\/strong><\/h2>\n\t\t\t  <p>Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-personalization\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"featured_media":75841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10262,9813],"blog_category":[10307,549],"class_list":["post-75818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-personalize","tag-product-release","blog_category-email-personalization","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Litmus AI Recommendations for Email - Litmus<\/title>\n<meta name=\"description\" content=\"Please welcome our August product updates, including Litmus AI Recommendations, email-ready snippets, automatic BIMI checks, and so much more!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now in Litmus: New Ways to Build &amp; Test Emails!\" \/>\n<meta property=\"og:description\" content=\"Please welcome our August product updates, including Litmus AI Recommendations, email-ready snippets, automatic BIMI checks, and so much more!\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-09T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T21:17:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Litmus AI Recommendations for Email - Litmus","description":"Please welcome our August product updates, including Litmus AI Recommendations, email-ready snippets, automatic BIMI checks, and so much more!\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email","og_locale":"en_US","og_type":"article","og_title":"Now in Litmus: New Ways to Build &amp; Test Emails!","og_description":"Please welcome our August product updates, including Litmus AI Recommendations, email-ready snippets, automatic BIMI checks, and so much more!\u00a0","og_url":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2023-08-09T12:00:00+00:00","article_modified_time":"2025-12-17T21:17:30+00:00","og_image":[{"width":1380,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email"},"author":{"name":"","@id":""},"headline":"Now in Litmus: New Ways to Build &amp; Test Emails!","datePublished":"2023-08-09T12:00:00+00:00","dateModified":"2025-12-17T21:17:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email"},"wordCount":10,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png","keywords":["Litmus Personalize","Product Release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email","url":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email","name":"New Litmus AI Recommendations for Email - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png","datePublished":"2023-08-09T12:00:00+00:00","dateModified":"2025-12-17T21:17:30+00:00","description":"Please welcome our August product updates, including Litmus AI Recommendations, email-ready snippets, automatic BIMI checks, and so much more!\u00a0","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/08\/August-Release-Blog-Header.png","width":1380,"height":725},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/new-litmus-ai-recommendations-for-email#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Now in Litmus: New Ways to Build &amp; Test Emails!"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/75818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=75818"}],"version-history":[{"count":17,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/75818\/revisions"}],"predecessor-version":[{"id":121682,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/75818\/revisions\/121682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/75841"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=75818"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=75818"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=75818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}