{"id":78490,"date":"2023-08-31T08:00:00","date_gmt":"2023-08-31T12:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=78490"},"modified":"2025-10-07T13:32:34","modified_gmt":"2025-10-07T17:32:34","slug":"this-month-in-email-august-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-august-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in August 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_f9218a19e5f4ee6e31b4abc3150583be\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s the end of August already? That means pumpkin spice season is just around the corner\u2026 or is already here, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/stories.starbucks.com\/press\/2023\/starbucks-pumpkin-spice-latte-returns-for-its-20th-year-on-aug-24\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according to Starbucks<\/span><\/a><span style=\"font-weight: 400;\">. Either way, top off your lattes (seasonal or otherwise) and pull up a chair\u2014it\u2019s time for the latest installment of your favorite email reads roundup. \ud83e\udd73<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s hop in and check out all the latest and greatest headlines in email in August 2023! <\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#foodforthought\"><span style=\"font-weight: 400;\">\ud83e\udd50 Food for thought<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#litmuslive\"><span style=\"font-weight: 400;\">\u2728 Litmus Live is almost here!<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check your send domains!<\/b><span style=\"font-weight: 400;\"> This email security vendor is leaving 2M domains open to phishing hacks, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.axios.com\/2023\/08\/11\/mailchannels-security-phishing-hacks-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according to a recent study<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bite-sized posts, made for sharing?<\/b> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.neowin.net\/news\/microsoft-sharepoint-adds-a-way-for-users-to-share-news-posts-as-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft SharePoint<\/span><\/a><span style=\"font-weight: 400;\"> has added a way for users to share news posts as emails.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance<\/b><span style=\"font-weight: 400;\"> will together pull in 51.9% of all ad spend next year\u2026 out of a total spend that <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/30\/2024-global-ad-spend-will-surpass-usd1-trillion-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">could reach $1 trillion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>U.S. government email servers<\/b><span style=\"font-weight: 400;\"> were <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bleepingcomputer.com\/news\/security\/us-govt-email-servers-hacked-in-barracuda-zero-day-attacks\/#google_vignette\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hacked in Barracuda zero-day attacks<\/span><\/a><span style=\"font-weight: 400;\">, according to a new report.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand marketing is in!<\/b><span style=\"font-weight: 400;\"> Along with mom jeans, Nintendo, and nostalgia by the bucketload. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingprofs.com\/articles\/2023\/49894\/brand-marketing-expectations-how-to-use-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Are you tapping in?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>According to Pew Research, only 18% of Americans have ever used ChatGPT.<\/b><span style=\"font-weight: 400;\"> The internet\u2019s new best friend has <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.zdnet.com\/article\/only-18-of-americans-have-ever-used-chatgpt-according-to-pew-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seen less adoption than many think<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Should AI attempt absolutely everything?<\/b><span style=\"font-weight: 400;\"> It can be fun to see what AI will do with a prompt\u2014<\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/should-ai-attempt-absolutely-everything\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">but it might not be helping your marketing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consumer data matters to marketers<\/b><span style=\"font-weight: 400;\"> more than ever\u2014but <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.thecurrent.com\/data-activate-advertising-marketing-addressability-targeting-opinion-experian\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quality and accuracy are key for success<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Starting in August, Outlook for Windows will replace Windows Mail<\/b><span style=\"font-weight: 400;\">. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.pcworld.com\/article\/2005935\/outlook-for-windows-will-replace-mail-starting-in-august.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A \u201cforce migration\u201d will start in 2024<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>We all dream of better ways to revive dormant email subscribers<\/b><span style=\"font-weight: 400;\">. Check out how to make an <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/9-steps-to-make-a-reactivation-program-that-really-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email reactivation program that really works<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"foodforthought\"><span style=\"font-weight: 400;\">\ud83e\udd50 Food for thought<\/span><\/h2>\n<ul>\n<li><b>Would you wear a swimsuit covered in hand-embroidered noodles?<\/b><span style=\"font-weight: 400;\"> The &#8220;bucatini bikini&#8221; is making a statement in brand marketing. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/04\/how-and-why-pasta-brand-banza-makes-swimwear\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A saucy statement, if you will<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>Beyond the Beyond Burger.<\/b><span style=\"font-weight: 400;\"> These plant-based marketers discuss <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/brand-marketing\/plant-based-food-marketers-reimagine-got-milk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the next big thing in image for meat alternatives<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>Pumpkin spice creep is real.<\/b> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/pumpkin-spice-coffee-august-2023-starbucks-dunkin-caribou\/691760\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">602 pumpkin-flavored items<\/span><\/a><span style=\"font-weight: 400;\"> were added to restaurant menus between July 8 and August 7!<\/span><\/li>\n<\/ul>\n<h2 id=\"litmuslive\"><span style=\"font-weight: 400;\">\u2728 Litmus Live is almost here!<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you joining us for the biggest email event of the year? Litmus Live is right around the corner! On September 11-13th, some of the finest brains in email will converge on Boston to mingle, learn, and innovate. It\u2019s <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\/registration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">not too late to grab tickets<\/span><\/a><span style=\"font-weight: 400;\">\u2026 hope to see you there!<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Psst: If you\u2019re excited about Litmus Live, let us know on <a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><span style=\"font-weight: 400;\"> or <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/litmus-com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of July 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apple:<\/b> <span style=\"font-weight: 400;\">58.09%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gmail:<\/b> <span style=\"font-weight: 400;\">28.72%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outlook: <\/b><span style=\"font-weight: 400;\">4.14%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yahoo Mail: <\/b><span style=\"font-weight: 400;\">2.55%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Android: <\/b><span style=\"font-weight: 400;\">1.59%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Outlook.com: <\/b><span style=\"font-weight: 400;\">0.66%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thunderbird: <\/b><span style=\"font-weight: 400;\">0.25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Samsung Mail: <\/b><span style=\"font-weight: 400;\">0.14%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web.de: <\/b><span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">Windows Live Mail: <\/b><span style=\"font-weight: 400;\">0.05%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want more email news like this? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> to get our twice-per-month digest of all the latest happenings in the email world delivered right to your inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/litmusapp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let us know on Twitter<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_61b02763ea59b5fc74ba89e1057f7eb1\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Hey, you. Yes, you. This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next send.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in June 2023.<\/p>\n","protected":false},"author":54,"featured_media":76619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-78490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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