{"id":79922,"date":"2025-06-11T11:17:50","date_gmt":"2025-06-11T15:17:50","guid":{"rendered":"https:\/\/www.litmus.com\/?p=79922"},"modified":"2026-03-10T13:45:56","modified_gmt":"2026-03-10T17:45:56","slug":"salesforce-marketing-cloud-email-integration-litmus","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/salesforce-marketing-cloud-email-integration-litmus","title":{"rendered":"Salesforce Marketing Cloud + Litmus: A Guide to Success"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_16a52ef83d9b8236fab46eac13c7360e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table class=\"my-5\" style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li aria-level=\"1\">The Litmus and Salesforce Marketing Cloud integration gives you access to exclusive features.<\/li>\n<li aria-level=\"1\">There are only five quick steps to set up the integration.<\/li>\n<li aria-level=\"1\">Enterprise-level plans can take advantage of the full integration.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>It\u2019s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won\u2019t go wrong with Salesforce Marketing Cloud (SFMC) as the cornerstone of your program. It can pretty much do it all\u2026except preview and test your emails, of course. \ud83d\ude09<\/p>\n<div style=\"display: flex; justify-content: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CEKYl3fPmsQ?si=IRKRHS_MWBN5pICj\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Email geeks, we always got your back. And while <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/marketing\/\">Salesforce Marketing Cloud (SFMC)<\/a> is super powerful, we came up with a few ways to supercharge it even more for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/role\/marketers\/\">email marketers<\/a> and designers. In this post, we\u2019ll talk through exactly what kinds of integrations we offer for SFMC and how you can make the most of it for your next cross-channel campaign.<\/p>\n<h3><span style=\"font-weight: 400;\">Table of contents:<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#sfmc-integration\">What is the Salesforce Marketing Cloud and Litmus integration?<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#benefits\">What are the benefits of integrating SFMC and Litmus?<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#how-integrate\">How does Litmus integrate with SFMC?<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#roi\">ROI of integrating Salesforce Marketing Cloud with Litmus<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#set-up\">How to set up the integration between SFMC and Litmus<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#support\">Customer support and resources to help with your integration<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#maximize\">Maximizing your SFMC investment<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#sfmc-faqs\">FAQs for the SFMC + Litmus integration<\/a><\/li>\n<\/ul>\n<h2 id=\"sfmc-integration\">What are the Salesforce Marketing Cloud + Litmus integrations?<\/h2>\n<p>Teams who use Salesforce Marketing Cloud and Litmus can integrate them to unlock exclusive features that enable your team to build, test, and personalize emails without leaving SFMC. It cuts hours off of tedious email workflows by eliminating clunky feedback chains and gets emails to market faster.<\/p>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">What are the benefits of integrating SFMC and Litmus?<\/span><\/h2>\n<p>We\u2019re a little biased, but we think we have the best email integrations for Salesforce. You\u2019ve already got the benefits of a rich customer data platform and the ability to manage multiple customer journey flows. Adding Litmus on top of that? *chef\u2019s kiss*<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Litmus integrations with Salesforce Marketing Cloud bring testing, personalization, and performance insights right into marketers\u2019 existing workflows\u2014saving time, reducing risk, and raising the bar for what great email looks like. It\u2019s a game-changer for teams that want to move fast without sacrificing quality.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/jess-materna.jpg\" alt=\"Jessica Materna\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Jessica Materna<\/strong>\t<br><span class=\"quote-title\">Product Marketing Leader<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jessica-materna\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h3>Exclusive features for teams with Litmus Enterprise plans<\/h3>\n<p>Any email team that uses Salesforce can use Litmus, but only <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/salesforce-marketing-cloud-2025\">Enterprise plans get access <\/a>to the Salesforce Marketing Cloud and Litmus integrations\u2014and the perks that come along with them.<\/p>\n<p>With Litmus and Salesforce working together, you can:<\/p>\n<h4>Automate your email workflow for seamless collaboration<\/h4>\n<p>Use standardized email templates and find all of your email-related tasks in one place. No more switching from tool to tool or clumsy copy-and-pasting. Organize, build, review, test, and analyze until every email is on brand and looks great, all in one place.<\/p>\n<h4>Optimize your email testing and deliverability<\/h4>\n<p>Preview your emails in hundreds of clients and devices as you build in SFMC. Then perform a thorough pre-send spam test\u2014as well as other critical checks\u2014in Litmus. Or, transfer your code from Litmus to Salesforce with a single click. Any changes you make will sync automatically.<\/p>\n<h4>Access actionable insights and personalization<\/h4>\n<p>Uplevel your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/more-than-a-name-13-ways-marketers-personalize-emails\">email marketing campaigns with deeper personalization<\/a> and segmentation. Access insights on reliable opens, read rates, and more data you can\u2019t get with SFMC alone. Litmus lets you increase conversions with every email! (Your sales team will thank you.)<\/p>\n<h4>Reach the inbox\u2014not the spam folder<\/h4>\n<p>Make sure the email you built and tested arrives in the inbox with deliverability monitoring in Litmus Email Guardian (available with all plans). It\u2019s the only solution that watches your emails 24\/7 and alerts you to potential issues immediately, like broken links, images, and errors caused by email client changes, that could affect your user experience and deliverability.<\/p>\n<h4>Easily combine email QA feedback in one tool<\/h4>\n<p>Say goodbye to manually collecting and sorting reviewer feedback! Litmus Proof is a collaboration hub that saves your team time and keeps everyone aligned by bringing all comments, questions, and feedback into one tool.<\/p>\n<h4>Access advanced user permissions<\/h4>\n<p>Get the right people involved in the right places using subaccounts. You can assign users <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/122-managing-enterprise-users-subaccounts#entroles\">seven role types<\/a>, and each comes with different permissions and access levels. This way, account holders can make sure users are focused on their areas with access to only the features that they need.<\/p>\n<h2 id=\"how-integrate\"><span style=\"font-weight: 400;\">How does Litmus integrate with SFMC?<\/span><\/h2>\n<p>By combining the power of Litmus and SFMC, marketing teams can collaborate more efficiently and optimize their entire email workflow. Test emails within SFMC, sync your SFMC code as you build in Litmus Builder, and gain access to deeper, integrated subscriber and account insights.<\/p>\n<p>See it in action in our interactive demo.<\/p>\n<p><iframe style=\"border: 0;\" title=\"Walnut embedded demo\" src=\"https:\/\/app.teamwalnut.com\/player\/?demoId=356aeea4-a2bf-4485-b520-ba823f34001b&amp;screenId=51919c62-a56c-45c5-9e03-911581b5c03a&amp;showGuide=true&amp;showGuidesToolbar=false&amp;showHotspots=false&amp;source=app\" name=\"walnut_iframe\" width=\"100%\" height=\"500px\" frameborder=\"none\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-forms allow-downloads allow-popups-to-escape-sandbox\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/p>\n<h3>1. Preview and test emails directly in SFMC Email Studio and Content Builder<\/h3>\n<p>Users can test emails right within SFMC Email Studio and wherever Content Builder and Journey Builder are used. Our integration allows you to test individual personalization at the subscriber level with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/use-email-previews-to-get-buy-in-for-your-next-email-project\">integrated email previews<\/a> within SFMC.<\/p>\n<p>In Email Studio, head to the Preview &amp; Test step and select the Litmus icon. From there, you can toggle between individual subscribers to see how personalization will render at the subscriber level.<\/p>\n<p>You can test dynamic content both with the in-app SFMC integration and <a rel=\"noopener\" href=\"#litmus-extension\">Litmus Extension<\/a>. You can even preview how your email will render across 100+ popular email clients and devices.<\/p>\n<p>First, head over to your Litmus account to configure which email clients you want to test by default.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-79926 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/litmus-builder-settings.png\" alt=\"litmus-builder-settings\" width=\"1478\" height=\"897\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/litmus-builder-settings.png 1478w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/litmus-builder-settings-300x182.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/litmus-builder-settings-1024x621.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/litmus-builder-settings-768x466.png 768w\" sizes=\"(max-width: 1478px) 100vw, 1478px\" \/>\n<p><span style=\"font-weight: 400;\">After you save your preferences there, they will be reflected in your Salesforce Marketing Cloud account under the <\/span><i><span style=\"font-weight: 400;\">Preview and Test <\/span><\/i><span style=\"font-weight: 400;\">screen.<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-79925 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15.png\" alt=\"salesforce-integration-product-screenshot\" width=\"1588\" height=\"1000\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15.png 1588w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15-300x189.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15-1024x645.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15-768x484.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/09\/salesforce-integration-blog-15-1536x967.png 1536w\" sizes=\"(max-width: 1588px) 100vw, 1588px\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">With a single click, you can test each version of your email.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-113340 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews.png\" alt=\"Litmus email previews\" width=\"1074\" height=\"1600\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews.png 1074w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews-201x300.png 201w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews-687x1024.png 687w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews-768x1144.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/Email-Previews-1031x1536.png 1031w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\n<p>Within the Content Editor, you can select blocks of dynamic content or \u201crules\u201d to toggle between versions within the email.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>The Litmus integrations with Salesforce are seamless. They allow us to test emails\u2014including those with dynamic content\u2014in half the time it took before; it\u2019s been a massive time savings for us.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Lucy-Schofield.png\" alt=\"Lucy Schofield\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Lucy Schofield<\/strong>\t<br><span class=\"quote-title\">CRM Marketing Manager at Zen Internet<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lucy-schofield-380981124\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h3 id=\"litmus-extension\">2. Test and personalize as you build with Litmus Extension<\/h3>\n<p>Litmus Extension is a free Chrome extension that eliminates the need to move between multiple applications so you save time in your email production workflow. With Litmus Extension, you can easily add open-time personalization elements (like engaging Countdown Timers). You can also test important details as you build, like links, tracking, image blocking, and loading speed, to make every error-free and optimized for conversions.<\/p>\n<p><script src=\"\/\/fast.wistia.com\/embed\/medias\/0mdaa0k5r7.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_0mdaa0k5r7 seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<h3>3. Sync your emails from Litmus to SFMC<\/h3>\n<p>Copying and pasting email code is time-consuming and leaves room for errors. With Litmus <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/\">ESP Sync<\/a>, you can say goodbye to the manual copy and pasting and keep your code up to date in your SFMC automatically as you build in Litmus Builder.<\/p>\n<p>ESP Sync lets you build, review, and test emails in Litmus without having to manually transfer code and image assets between Litmus and SFMC. You can also sync to specific folders to stay organized, and also easily pull in HTML from SFMC to review in Litmus Proof, Previews &amp; QA, or <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\">Spam Testing<\/a>.<\/p>\n<p>If you prefer to build within SFMC, Litmus ESP Sync lets you import your email in a single click to Litmus for collaborative reviewing and testing.<\/p>\n<p><script src=\"\/\/fast.wistia.com\/embed\/medias\/4da4nsp7pt.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_4da4nsp7pt seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<h3>4. Get actionable, holistic insights with Litmus Integrated Insights<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrated-insights\">Litmus Integrated Insights<\/a> leverage data from both SFMC and Litmus, giving you access to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-get-actionable-email-insights-and-share-results-fast\">actionable email insights<\/a>\u2014all in one view. Quickly identify opportunities to improve results with key email performance indicators that help you keep your finger on the pulse of your email program\u2014without manual effort or analysis.<\/p>\n<img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrated-Insights-Report-preview-with-Salesforce-Marketing-Cloud.jpg.webp\" width=\"1200\" height=\"911\" \/>\n<p>Litmus Integrated Insights combines email performance data from SFMC as well as subscriber engagement data from Litmus. With this at-a-glance view, you can quickly identify opportunities to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/improve-email-marketing\">improve your email campaign results<\/a>, without switching tools.<\/p>\n<p>Additionally, get actionable subscriber insights delivered to your inbox. The Litmus Insights Digest\u2014a weekly summary of email engagement\u2014makes it easy to stay on top of subscriber trends and behaviors. Every week, you\u2019ll get sent your top subject lines and the most engaging content from your email campaigns in the past week right in your inbox. Plus, get a snapshot of key email performance highlights that help keep your finger on the pulse of your email program.<\/p>\n<img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/illustration-of-Litmus-Insights-Digest.jpg.webp\" width=\"1200\" height=\"1055\" \/>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Learn from the best<\/p>\n\t\t\t\t<p>Your favorite brands use Litmus to deliver flawless email experiences. Discover the ROI your emails can achieve with Litmus.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\" class=\"text-white text-decoration-none\">Explore Case Studies<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2 id=\"roi\">ROI of integrating Salesforce Marketing Cloud with Litmus<\/h2>\n<p>Companies that integrate SFMC and Litmus see incredible results. Check out these examples from Emerson and DEG.<\/p>\n<h3>Litmus is the centralized hub for Emerson\u2019s entire email workflow<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/emerson\">Emerson\u2019s Commercial and Residential Solutions <\/a>business helps to ensure human comfort and health, protect food quality and safety, advance energy efficiency and environmental conservation, and more. This team builds a mix of evergreen monthly newsletters, major seasonal campaigns, and additional emails in Salesforce Marketing Cloud. In an effort to optimize their workflow, the team integrated Litmus so they could better build, test, review, and analyze emails at scale.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Litmus has been essential to optimizing our entire email workflow. We are able to test emails\u2014including those with dynamic content\u2014as we build in Salesforce Marketing Cloud. We automate email testing to catch and fix any issues that could result in a poor subscriber experience, collaborate on review and approvals faster and easier than ever, and gain all of the insights we need to truly understand how our campaigns perform and how we can tailor our communications to the needs of our B2B and B2C audience.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/12\/Lisa_Wester.png\" alt=\"Lisa Wester\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Lisa Wester<\/strong>\t<br><span class=\"quote-title\">Senior Manager of Global Marketing Automation at Copeland<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lisawester\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h3>DEG produces the best quality work at scale with Litmus<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/deg-linked-by-isobar\">DEG, Linked by Isobar<\/a> is a full-service agency that creates and executes top-to-bottom marketing strategy for clients around the globe. In a given quarter, they send on average more than 3 billion emails through Salesforce Marketing Cloud on behalf of their clients\u2014phew! They turned to Litmus to build, test, and deliver pixel-perfect, accurate email, faster.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>With the Litmus Salesforce Marketing Cloud integration, we\u2019ve cut our email QA time by over 50%, giving us time to focus our efforts on segmentation and other strategic campaign development opportunities.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/avatar-adam-deg.png\" alt=\"Adam MacDonald\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Adam MacDonald<\/strong>\t<br><span class=\"quote-title\">Director of Campaign Management, DEG, Linked by Isobar<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/amacdonald-leader\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers?story_category=salesforce-marketing-cloud\">Learn how others have seen success with Litmus &amp; SFMC \u2192 <\/a><\/p>\n<h2><span id=\"set-up\" style=\"font-weight: 400;\">How to set up the integration between SFMC and Litmus<\/span><\/h2>\n<p>Getting started with Litmus and Salesforce Marketing Cloud takes a few steps, but once the connection is established, you can get started right away. Here\u2019s<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/93-esp-sync-for-salesforce-marketing-cloud\"> how to set up the integration<\/a>:<\/p>\n<ol>\n<li aria-level=\"1\">Start in your Salesforce Marketing Cloud account. Choose your name from the top right hand screen and click Setup from the Settings menu.\n<ul>\n<li aria-level=\"1\">Note that your SFMC account must have the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.salesforce.com\/articleView?id=mc_es_all_subscribers_list.htm&amp;type=5\">All Subscribers List<\/a> setting enabled and you\u2019ll need Administrative rights. This setting is disabled by default and can be enabled by submitting a request through SFMC support.<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Under Platform Tools &gt; Apps, choose Installed Packages. Add a new installed package (that\u2019s us!) by clicking New, naming it something cool like \u201cLitmus is awesome,\u201d and clicking Save. Then, under Components, click Add Component, select API Integration, and then Next. Select Server-to-Server as the type of integration and click Next.<\/li>\n<li aria-level=\"1\">Grant permissions for email (read, write, send), documents and images (read, write), saved content (read, write), list and subscribers (read, write), and data extensions (read, write) and click Save.<\/li>\n<li aria-level=\"1\">Choose Save. After, you will see the API Integration details for the Component you just created including Client ID, Client Secret, and Tenant subdomain. Keep this page open\u2014you\u2019ll need it for later.<\/li>\n<li aria-level=\"1\">Now you can set up the Litmus side of things. In your Litmus account, go to Settings &gt; Manage ESPs and enter the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/developer.salesforce.com\/docs\/atlas.en-us.mc-apis.meta\/mc-apis\/your-subdomain-tenant-specific-endpoints.htm\">Tenant subdomain<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.salesforce.com\/articleView?id=000318713&amp;type=1&amp;mode=1\">Tenant instance<\/a>, Client ID, and Client secret for the API component you created from Step 4.<\/li>\n<\/ol>\n<p>For more details on ESP sync, or if you get stuck (happens to the best of us, we know!), <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/93-setting-up-esp-sync-for-salesforce-marketing-cloud\">click here<\/a> for the full set of instructions.<\/p>\n<p>If you want to view an SFMC campaign in your Litmus account, then once you\u2019ve made the connection, head to the Builder tab in your Litmus account and choose Sync to ESP. You can sync to Templates or Campaigns in SFMC or to a specific folder or subfolder of your choice.<\/p>\n<p>You can also import new campaigns from Litmus into SFMC. To do so, choose Create New on your Litmus home screen, and then Test or Collaborate depending on what you\u2019d like to do. From there, click Next and choose Salesforce Marketing Cloud from the ESP dropdown.<\/p>\n<p>Otherwise, you can see your testing and previews directly within Email Studio or Content Builder by going to the \u201cTest and Preview\u201d section for either tool within Salesforce Marketing Cloud.<\/p>\n<h2 id=\"support\">Customer support and resources to help with your integration<\/h2>\n<p>Integrating Litmus into your existing tech stack is easy. Check out a few resources that can help smooth the transition and get you up and running quickly:<\/p>\n<div class=\"quote my-5 col-12 blue-quote\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 col-lg-9\"><\/div>\n<p class=\"bold fs-4\">SFMC and Litmus resources<\/p>\n<ul class=\"mt-3 px-5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more on our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/salesforce-marketing-cloud-2025\"><span style=\"font-weight: 400;\">integration page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check out each aspect of the integration in <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/litmus-salesforce-marketing-cloud.html\"><span style=\"font-weight: 400;\">this pre-recorded webinar.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Read through the <a style=\"text-align: center; font-size: 1rem;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/330-litmus-sfmc-guide\">Salesforce documentation<\/a><span style=\"font-weight: 400;\"> in our Help Center<\/span><a style=\"text-align: center; font-size: 1rem;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/330-litmus-sfmc-guide\">.<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Ready to get started? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/contact-us\">Contact us directly here<\/a>.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Unlock endless revenue<\/p>\n\t\t\t\t<p>Let\u2019s take a look at how much email-driven revenue you could be leaving on the table.\n<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/roi-calculator\" class=\"text-white text-decoration-none\">Calculate ROI<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"maximize\">Maximizing your SFMC investment<\/h2>\n<p>If you want to maximize your investment in Salesforce Marketing Cloud, integrating it with Litmus\u2019 Enterprise Plan is a must. Teams who use Enterprise save 2+ hours on their email review cycles! Companies have also seen a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/emerson\">68% decrease<\/a> in email error rate, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/by-lauren-jean\">53% increase<\/a> in email CTR using Live polls, and a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/mobiles-co-uk\">44% increase<\/a> in email sales.<\/p>\n<p>Litmus makes it easier than ever to create highly effective campaigns with Salesforce Marketing Cloud. Quickly build, test, and analyze your way to higher conversions and deeper insights. See how the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/salesforce-marketing-cloud\">Litmus + Salesforce email integrations<\/a> can supercharge your email marketing efforts.<\/p>\n<h2><span id=\"sfmc-faqs\" style=\"font-weight: 400;\">FAQs for the SFMC + Litmus integration<\/span><\/h2>\n<h3>Which features are only available on the Litmus Enterprise plan?<\/h3>\n<p>Upgrading to the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/enterprise\">Litmus Enterprise<\/a> plan gives you access to features that help you create better emails including:<\/p>\n<ul>\n<li aria-level=\"1\">More testing and users.<\/li>\n<li aria-level=\"1\">Drag and drop building.<\/li>\n<li aria-level=\"1\">Integrated Insights.<\/li>\n<li aria-level=\"1\">Dedicated account management.<\/li>\n<li aria-level=\"1\">Collaboration features: easy reviews and approvals, custom controls and brand settings, advanced user permissions, subaccounts, and enterprise security and SSO.<\/li>\n<\/ul>\n<h3>How does Litmus ensure secure integration with SFMC?<\/h3>\n<p>Our customers\u2019 confidentiality, data privacy, and security is at the forefront of every decision we make. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/trust.litmus.com\/\">Learn about Litmus\u2019 data privacy and security<\/a>.<\/p>\n<h3>What features does the SFMC + Litmus integration offer?<\/h3>\n<p>The integration offers all of the most popular Litmus testing, building, and personalization features\u2014and more. By implementing the SFMC + Litmus integration, you\u2019ll gain access to easier building, more personalization features, insights from multiple sources in one place, helpful collaborations features, and more.<\/p>\n<h3>What insights can I gain from combining Litmus with SFMC?<\/h3>\n<p>You will get additional subscriber engagement insights to layer on top of those available through Salesforce. Easily view and share performance data with your team in one place with our Integrated Insights Report in <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\">Litmus Email Analytics<\/a>. You can even<\/p>\n<h3>How does the SFMC + Litmus integration handle email collaboration?<\/h3>\n<p>Sync emails between Litmus and Salesforce while building so they stay up to date every time it\u2019s saved using ESP sync. Then easily combine and review email QA feedback directly in <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\">Litmus Proof<\/a> to keep everyone aligned.<\/p>\n<h3>Can I test dynamic content with Litmus in Salesforce Marketing Cloud?<\/h3>\n<p>Yes! You can preview emails and dynamic content across 100+ email clients and devices without leaving Salesforce to ensure error-free, on-brand emails.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Seamlessly connect with Salesforce Marketing Cloud<\/p>\n\t\t\t\t<p>Elevate your email ROI with Litmus and Salesforce Marketing Cloud. Achieve better insights, testing, and collaboration.\n<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/salesforce-marketing-cloud\" class=\"text-white text-decoration-none\">Connect Salesforce<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Litmus integrates with Salesforce Marketing Cloud to streamline email testing, improve workflows, and enhance campaign 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