{"id":80033,"date":"2023-09-29T09:00:00","date_gmt":"2023-09-29T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=80033"},"modified":"2025-12-12T08:49:53","modified_gmt":"2025-12-12T13:49:53","slug":"this-month-in-email-september-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-september-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in September 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_249a813421174095ea3fa0f99ef1120f\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happened in September? Well, <em>a<\/em><\/span><i><span style=\"font-weight: 400;\">\u00a0lot<\/span><\/i><span style=\"font-weight: 400;\">. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry.<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#lighter\">\ud83c\udf1f In lighter news<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li><strong>57% of enterprise marketers use artificial intelligence (AI) in email campaigns<\/strong><span style=\"font-weight: 400;\">, according to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/ai-use-email-marketing-grows\/694731\/\"><span style=\"font-weight: 400;\">new research <\/span><\/a><span style=\"font-weight: 400;\">from Ascend2 and RPE Origin.<\/span><\/li>\n<li aria-level=\"1\"><strong>Gmail will sunset its simple HTML view in January 2024.<\/strong> <span style=\"font-weight: 400;\">After this date, Gmail will automatically <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/9\/25\/23889791\/gmail-basic-html-view-discontinued-2024\"><span style=\"font-weight: 400;\">change to its standard view<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Also\u2014Gmail is now rejecting unauthenticated mail<\/strong><b>, <\/b><span style=\"font-weight: 400;\">so <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.spamresource.com\/2023\/09\/gmail-now-rejecting-unauthenticated-mail.html\"><span style=\"font-weight: 400;\">ensure to have<\/span><\/a><span style=\"font-weight: 400;\"> Domain Keys Identified Mail (<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dmarc-what-it-is-how-it-helps-protect-your-brand-against-email-fraud\"><span style=\"font-weight: 400;\">DKIM<\/span><\/a><span style=\"font-weight: 400;\">) or Sender Policy Framework (<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/preventing-deliverability-issues-3-things-to-check-before-you-send-your-next-campaign\"><span style=\"font-weight: 400;\">SPF<\/span><\/a><span style=\"font-weight: 400;\">) set up.<\/span><\/li>\n<li aria-level=\"1\"><strong>While marketers are most interested in organic social media<\/strong><span style=\"font-weight: 400;\"> to reach their target audiences, research shows that <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/amid-budget-cuts-email-prevails-130000783.html\"><span style=\"font-weight: 400;\">consumers prefer to communicate<\/span><\/a><span style=\"font-weight: 400;\"> with brands via email.<\/span><\/li>\n<li aria-level=\"1\"><strong>Amazon shoppers: with Prime Day around the corner<\/strong><span style=\"font-weight: 400;\">, keep a keen eye on potential phishing emails from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ky3.com\/2023\/09\/26\/your-side-amazon-scam-email\/\"><span style=\"font-weight: 400;\">senders posing as Amazon<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Police are investigating the source of student email hack<\/strong> <span style=\"font-weight: 400;\">from a junior high school <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.kltv.com\/2023\/09\/27\/lindale-isd-warns-student-email-hack-says-police-are-investigating-source\/\"><span style=\"font-weight: 400;\">in Lindale, Texas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>A man in India was kept in jail for an extra three years<\/strong><span style=\"font-weight: 400;\"> because prison authorities <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/asia\/india\/chandanji-thakor-jailed-gujarat-email-error-b2419399.html\"><span style=\"font-weight: 400;\">failed to open a bail order<\/span><\/a><span style=\"font-weight: 400;\"> sent as an email attachment.<\/span><\/li>\n<li aria-level=\"1\"><strong>Speaking of, one misplaced letter in an email address<\/strong> <span style=\"font-weight: 400;\">caused the Hong Kong High Court to refuse leave to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.jdsupra.com\/legalnews\/one-letter-out-mistaken-email-address-6270805\/\"><span style=\"font-weight: 400;\">enforce an arbitral award<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Email cyberattacks have gone way up at hospitals<\/strong> <span style=\"font-weight: 400;\">and health systems in 2023, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.beckershospitalreview.com\/cybersecurity\/email-cyberattacks-way-up-at-hospitals.html\"><span style=\"font-weight: 400;\">reports Abnormal Security<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>DarkBeam leaks billions of email and password combinations<\/strong><span style=\"font-weight: 400;\">, exposing records <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cybernews.com\/security\/darkbeam-data-leak\/\"><span style=\"font-weight: 400;\">with user emails and passwords<\/span><\/a><span style=\"font-weight: 400;\"> from previously reported and non-reported data breaches.<\/span><\/li>\n<li aria-level=\"1\"><strong>Scammers can abuse security flaws in email forwarding<\/strong> <span style=\"font-weight: 400;\">to impersonate high-profile domains, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/today.ucsd.edu\/story\/forwarding_based_spoofing\"><span style=\"font-weight: 400;\">according to researchers<\/span><\/a><span style=\"font-weight: 400;\"> at the University of California San Diego.<\/span><\/li>\n<li aria-level=\"1\"><strong>Fort Lauderdale, Florida made a $1.2 million payment<\/strong> <span style=\"font-weight: 400;\">for what they believed was a legitimate bill <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/statescoop.com\/fort-lauderdale-florida-phishing-scam\/\"><span style=\"font-weight: 400;\">in an email scam<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>X (formerly Twitter) is developing an option<\/strong> <span style=\"font-weight: 400;\">to enable subscribers on X to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/xDaily\/status\/1697675215621460078\"><span style=\"font-weight: 400;\">share their email<\/span><\/a><span style=\"font-weight: 400;\"> with a creator they follow, if they choose.<\/span><\/li>\n<li aria-level=\"1\"><strong>Newsletter startup beehiiv<\/strong> <span style=\"font-weight: 400;\">acquires <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.axios.com\/2023\/09\/25\/beehiiv-swapstack-acquisition\"><span style=\"font-weight: 400;\">ad platform Swapstack<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"lighter\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Mailchimp and London\u2019s Design Museum<\/strong> <span style=\"font-weight: 400;\">collaborated on <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.itsnicethat.com\/news\/mailchimp-design-museum-email-is-dead-creative-industry-040823\"><i><span style=\"font-weight: 400;\">Email is Dead<\/span><\/i><\/a><span style=\"font-weight: 400;\">, a free interactive exhibition that examines the impact of email, opening September 28th.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A duo from TIME magazine&#8217;s list of most influential voices in AI<\/strong><span style=\"font-weight: 400;\"> share why the decided to write their book on AI in <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/indianexpress.com\/article\/education\/newsletter-helped-us-dissect-fake-claims-about-ai-in-real-time-indian-duo-on-time-magazines-list-of-most-influential-voices-in-ai-8954715\/\"><span style=\"font-weight: 400;\">the form of a newsletter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Scott Pilgrim fan?<\/strong> <span style=\"font-weight: 400;\">Michael Cera responded to an email chain 9 years late\u2014and it <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cinemablend.com\/movies\/michael-cera-scott-pilgrim-email-chain-9-years-late-sweet-result\">had a sweet result<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\u2728 Community happenings<\/span><\/h2>\n<ul>\n<li><b>HubSpot\u2019s INBOUND<\/b><span style=\"font-weight: 400;\">\u2014a conference for business, marketing, and sales leaders\u2014<\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CxGriQLN_MN\/?hl=en\"><span style=\"font-weight: 400;\">took place in Boston<\/span><\/a><span style=\"font-weight: 400;\"> from September 6th to 8th.<\/span><\/li>\n<li aria-level=\"1\"><b>The week after was our very own Litmus Live! <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-2023-recap\"><span style=\"font-weight: 400;\">Email geeks rejoiced<\/span><\/a><span style=\"font-weight: 400;\"> in Boston from September 11th to 13th to learn about all things email. \ud83c\udf89<\/span><\/li>\n<li aria-level=\"1\"><b style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">Oracle CloudWorld <\/b><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.oracle.com\/cloudworld\/\">closed out the month<\/a><span style=\"font-weight: 400;\"> in Las Vegas from September 18th to 21st.<\/span><\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of August 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\">: 58.00%<\/span><\/li>\n<li aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\">: 28.78%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\">: 4.20%<\/span><\/li>\n<li aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\">: 2.74%<\/span><\/li>\n<li aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\">: 1.56%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\">: 0.60%<\/span><\/li>\n<li aria-level=\"1\"><strong>Thunderbird<\/strong><span style=\"font-weight: 400;\">: 0.24%<\/span><\/li>\n<li aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\">: 0.12%<\/span><\/li>\n<li aria-level=\"1\"><strong>Web.de<\/strong><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">0.06%<\/span><\/li>\n<li aria-level=\"1\"><strong>GMX<\/strong><span style=\"font-weight: 400;\">: 0.05%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? Let us know at <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\">hello@litmus.com<\/a>!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_e9ad373c8a87bbf5280635cc1df229d3\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in June 2023.<\/p>\n","protected":false},"author":25,"featured_media":76630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-80033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Month in Email: Email Marketing News September 2023 - Litmus<\/title>\n<meta name=\"description\" content=\"September 2023: This Month in Email! Stay up-to-date with the latest email marketing trends, news, &amp; best practices. Read our September recap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/this-month-in-email-september-2023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Month in Email: A Recap of Email Marketing News in September 2023\" \/>\n<meta property=\"og:description\" content=\"September 2023: This Month in Email! Stay up-to-date with the latest email marketing trends, news, &amp; best practices. 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