{"id":80087,"date":"2023-09-29T11:44:20","date_gmt":"2023-09-29T15:44:20","guid":{"rendered":"https:\/\/www.litmus.com\/?p=80087"},"modified":"2024-11-06T11:24:37","modified_gmt":"2024-11-06T16:24:37","slug":"favorite-emails-september-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-september-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails for September 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_2232a7c1f6e7f30b80e3fc9a234ee808\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">The temperature is dropping, the scarves and hats are coming out, and we\u2019re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into our team\u2019s favorite emails from this month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the Litmus team\u2019s favorite emails of September 2023! \ud83c\udf42<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#coppercow\"><span style=\"font-weight: 400;\">Copper Cow Coffee\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#chubbies\">Chubbies<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#bandsintown\">Bandsintown<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#pitviper\">Pit Viper<\/a>\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"coppercow\"><span style=\"font-weight: 400;\">Copper Cow Coffee<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">SURPRISE &#8211; IT&#8217;S BACK!<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1i.png\" alt=\"\" \/><\/div>\n\n<p><b>Angie says: <\/b><span style=\"font-weight: 400;\">The design of this email is beautiful. It has one main <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">call-to-action (CTA)<\/span><\/a><span style=\"font-weight: 400;\">, but a couple nested below the main imagery in case you want something else from them. Really love <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/coppercowcoffee.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Copper Cow Coffee\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> emails.\u00a0<\/span><\/p>\n<h2 id=\"chubbies\"><span style=\"font-weight: 400;\">Chubbies<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">ALL THE&#8230; FALL THINGS<\/span><\/p>\n<p><b>Preview text: <\/b><span style=\"font-weight: 400;\">TRUTH CARE, TRUTH BRINGS (you our NEW Quilted Collection)<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2i-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><b>Tracie says: <\/b><span style=\"font-weight: 400;\">I love a good song reference in the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-preview-text-support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">preview text<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.chubbiesshorts.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chubbies<\/span><\/a><span style=\"font-weight: 400;\"> managed to tie in a well-loved Blink-182 song to their latest fall collection. Also, I appreciate how they stay on brand and apply humor in their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-footer-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email footer<\/span><\/a><span style=\"font-weight: 400;\"> while still staying compliant. Their <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-list-unsubscribe\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unsubscribe<\/span><\/a><span style=\"font-weight: 400;\"> CTA says &#8220;Never wanna hear from us again? Dang, that&#8217;s harsh, but if you must, you can Unsubscribe&#8221; and they refer to their terms and conditions as &#8220;important legal mumbo jumbo.&#8221;<\/span><\/p>\n<h2 id=\"bandsintown\"><span style=\"font-weight: 400;\">Bandsintown<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">\ud83e\udd18 Welcome to Bandsintown Concerts<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3i.png\" alt=\"\" \/><\/div>\n\n<p><b>Hannah says: <\/b><span style=\"font-weight: 400;\">This concert email from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.bandsintown.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bandsintown<\/span><\/a><span style=\"font-weight: 400;\"> has bold colors, great <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/web-fonts-how-to-make-them-work-perfectly-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">font fallbacks<\/span><\/a><span style=\"font-weight: 400;\">, lots of live text, and organized sections. I especially love how personalized it is, not just the first name, but leading with an action I&#8217;d just taken and ending with customized suggestions for other artists to follow.<\/span><\/p>\n<h2 id=\"pitviper\"><span style=\"font-weight: 400;\">Pit Viper<\/span><\/h2>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">Welcome to The Pit Viper Electronic Newsletter<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/4i-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><b>Abigail says: <\/b><span style=\"font-weight: 400;\">I signed up for the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.pitviper.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pit Viper<\/span><\/a><span style=\"font-weight: 400;\"> newsletter based on Lianna Patch&#8217;s great session at <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-live-2023-recap\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Live<\/span><\/a><span style=\"font-weight: 400;\">, and it has not disappointed. This <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email copy<\/span><\/a><span style=\"font-weight: 400;\"> is an endless stream of surprise, delight, and honestly\u2014giggles. How often do you get to see the word &#8220;jabroni&#8221; in your inbox?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay tuned for next month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And there you have it: The Litmus Team\u2019s favorite emails of September 2023! Stay tuned for next month\u2019s delivery of the best of our inboxes. \ud83d\ude09<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_23e450298bc4b55d7469ff3e8e41a518\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover top email picks for August 2023 from the Litmus team, featuring real-life examples, innovative ideas, and design inspiration to elevate your email campaigns.<\/p>\n","protected":false},"author":54,"featured_media":78662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[152,10267,478],"blog_category":[10303],"class_list":["post-80087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-call-to-action","tag-campaign-performance","tag-design","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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