{"id":83997,"date":"2023-10-31T21:38:40","date_gmt":"2023-11-01T01:38:40","guid":{"rendered":"https:\/\/www.litmus.com\/?p=83997"},"modified":"2025-10-08T17:04:11","modified_gmt":"2025-10-08T21:04:11","slug":"this-month-in-email-october-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-october-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in October 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_82cce45d6f5794654f2014ccf80d938b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beware of the spooky surprises! \ud83e\udddb Sink your teeth into some of the biggest headlines from the month of October 2023:<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\">\ud83d\udc8c<\/span><span style=\"font-weight: 400;\"> Community<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#lighter-news\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li><strong>Gmail introduces emoji reactions,<\/strong><span style=\"font-weight: 400;\"> allowing users to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gmail\/gmail-emoji-reactions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quickly respond and acknowledge an email<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><strong>Plus\u2014you can now draft an email in Google Docs.<\/strong> <span style=\"font-weight: 400;\">Users can draft responses, collaborate, and track changes until <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/docs\/how-to-write-email-google-docs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">they\u2019re ready to send it from Gmail<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><strong>And finally, Gmail announces new protections for a safer, less-spam-filled inbox. <\/strong>Starting in 2024, Gmail will require<span style=\"font-weight: 400;\"> bulk senders to authenticate emails, allow for easy unsubscribes, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stay under a reported spam threshold<\/span><\/a>.<\/li>\n<li><strong>Same with Yahoo<\/strong>, in an effort to create a more secure and less spammy <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.postmaster.yahooinc.com\/post\/730172167494483968\/more-secure-less-spam\">inbox experience<\/a> for users.<\/li>\n<li><strong>Worried about Apple\u2019s iOS 17 impacting your emails?<\/strong> <span style=\"font-weight: 400;\">Fear not, email marketers\u2014it\u2019s impact on email rendering <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-apple-ios-17\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">is pretty minimal<\/span><\/a><span style=\"font-weight: 400;\">, rendering similarly to iOS 16.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><strong>Russian hackers targeted the DOJ and Pentagon,<\/strong> <span style=\"font-weight: 400;\">breaching 632,000 email addresses <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/tylerroush\/2023\/10\/30\/russian-hackers-breached-632000-doj-and-pentagon-email-addresses-in-massive-moveit-cyberattack-report-says\/?sh=5cffe6083cd8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in a major cyberattack<\/span><\/a><span style=\"font-weight: 400;\"> linked to a Russian-speaking criminal group.<\/span><\/li>\n<li aria-level=\"1\"><strong>Hamburger chain Five Guys reported a data breach<\/strong><span style=\"font-weight: 400;\"> when they found out that <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cybersecuritydive.com\/news\/five-guys-hack-employees-emails\/698185\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">an unauthorized party<\/span><\/a><span style=\"font-weight: 400;\"> had accessed the email accounts of two employees.<\/span><\/li>\n<li aria-level=\"1\"><strong>Beware of unsubscribe email scams.<\/strong> <span style=\"font-weight: 400;\">Make sure you&#8217;re not clicking a suspicious link before you click unsubscribe <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cyberguy.com\/privacy\/the-unsubscribe-email-scam-is-targeting-americans\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">from spam email senders<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>A report by Abnormal Security shows that 98% of security leaders<\/strong> <span style=\"font-weight: 400;\">are <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.securitymagazine.com\/articles\/100053-over-80-of-security-leaders-have-already-received-ai-email-attacks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">worried about cybersecurity risks<\/span><\/a><span style=\"font-weight: 400;\"> associated with AI tools like ChatGPT, Google Bard, and WormGPT, highlighting the impact of artificial intelligence (AI) on email security.<\/span><\/li>\n<li aria-level=\"1\"><strong>If you ever received an odd looking email from your boss<\/strong><span style=\"font-weight: 400;\"> that sounds extremely out of character, it\u2019s likely to be <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/hrnews.co.uk\/ai-is-making-it-impossible-to-tell-whether-an-email-is-a-scam-or-not\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the result of a phishing scam<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\ud83d\udc8c Community<\/span><\/h2>\n<ul>\n<li><strong>Inbox Monster\u2019s Monster Bash<\/strong><span style=\"font-weight: 400;\"> took place on October 26th in Atlanta. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/inboxmonster_monsterbash23-activity-7123676744091394048-PdjQ\"><span style=\"font-weight: 400;\">Costumes were celebrated<\/span><\/a><span style=\"font-weight: 400;\"> (and rewarded)!<\/span><\/li>\n<li><strong>EmailGeeks UK recently <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.eventbrite.com\/e\/emailgeeks-uk-visit-the-design-museum-tickets-728788545157\" target=\"_blank\" rel=\"noopener\">took a field trip<\/a><\/strong><span style=\"font-weight: 400;\"> to see Mailchimp\u2019s \u201cEmail is Dead\u201d exhibition at the Design Museum in London.<\/span><\/li>\n<li><strong>Last call for Litmus\u2019 State of Email Trends survey!<\/strong> <span style=\"font-weight: 400;\">Help us uncover which email trends marketers should focus their efforts on by <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-surveys\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">taking our survey<\/span><\/a><span style=\"font-weight: 400;\"> (closes November 9th). We\u2019ll share the results in an upcoming report.<\/span><\/li>\n<\/ul>\n<h2 id=\"lighter-news\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A woman&#8217;s baby name warning serves as a reminder<\/strong><span style=\"font-weight: 400;\"> for parents to consider their children&#8217;s <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.today.com\/parents\/tiktokers-share-funny-email-handles-rcna120071\"><span style=\"font-weight: 400;\">future email addresses<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udccaEmail Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of September 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><b><\/b><\/p>\n<ol>\n<li aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\">: 57.66%<\/span><\/li>\n<li aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\">: 29.59%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\">: 4.18%<\/span><\/li>\n<li aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 2.61%<\/span><\/li>\n<li aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.55%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.59%<\/span><\/li>\n<li aria-level=\"1\"><strong>Thunderbird<\/strong><span style=\"font-weight: 400;\">: 0.25%<\/span><\/li>\n<li aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.11%<\/span><\/li>\n<li aria-level=\"1\"><strong>Orange.fr<\/strong><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">0.07%<\/span><\/li>\n<li aria-level=\"1\"><strong>Web.de<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.06%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? Let us know at <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\">hello@litmus.com<\/a>!<\/span><\/p>\n<p><em>Last updated November 29, 2023.<\/em><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_689cf918bbb452cb0c6eaaa6389aaeb0\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in October 2023.<\/p>\n","protected":false},"author":25,"featured_media":80102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-83997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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