{"id":85489,"date":"2026-03-04T15:54:11","date_gmt":"2026-03-04T20:54:11","guid":{"rendered":"https:\/\/www.litmus.com\/?p=85489"},"modified":"2026-03-04T15:54:12","modified_gmt":"2026-03-04T20:54:12","slug":"evaluate-ai-tools","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools","title":{"rendered":"Evaluating AI Tools: Key Aspects Email Marketers Should Consider"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_0d6d28cd5dcb2e61726484a3ca061b0a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>AI in email marketing is picking up steam<\/strong>. Nearly 70% of email marketers expect up to half of their email work to be AI-driven by the end of 2026, signaling a shift from experimentation to everyday use.<\/li>\n<li><strong>AI works best as support, not a substitute<\/strong>. AI can speed up tasks like drafting and automation, but it still needs human judgment before going out the door.<\/li>\n<li><strong>Teams have to focus on outcomes over features<\/strong>.<span style=\"font-family: inherit; font-size: inherit;\">Teams that connect AI to real pain points like speed, quality, insight, or scale can find tools that actually help.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>AI isn\u2019t the new kid on the block or the hypothetical use case anymore. Our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\">2025 State of Email<\/a>\u00a0research found that\u00a0nearly 70%\u00a0of email marketers expect up to half of their email operations to be AI-driven by the end of 2026.<\/p>\n<p>But jumping on every new feature or buzzword without thinking through how it supports your goals and workflows just costs you time, budget, and strategic focus. Instead, teams\u00a0have to\u00a0start with a clear sense of what\u00a0they\u2019re\u00a0trying to do before they throw AI tools into the mix.<\/p>\n<p>This guide helps you gauge where AI can genuinely move the needle in email\u2014and where\u00a0it\u2019ll\u00a0just create noise.\u00a0We\u2019ll\u00a0cover key use cases, how to evaluate AI tools for email marketing, and how to\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\">integrate AI\u00a0responsibly<\/a>.<\/p>\n<h3 aria-level=\"3\">Table of contents<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#ai-use\">How email teams are actually using AI now<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#ai-use\">What AI actually brings to email<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#human\">Why human oversight still matters when using AI <\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#workflow\">Where AI helps across the email workflow<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#pick-tools\">How to pick the best AI tools for email marketing<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#popular-tools\">Popular AI email tools<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#use-ai\">Best practices for implementing AI in email marketing<\/a><\/li>\n<\/ul>\n<h2 id=\"ai-use\" aria-level=\"2\">How email teams are\u00a0actually using\u00a0AI now<\/h2>\n<p>In 2024,<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ai-email-workflow%20%20%20%20%20%20https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\">\u00a0artificial intelligence (AI)<\/a>\u00a0mostly showed up on email marketers\u2019 radar as a\u00a0somewhat\u00a0helpful sidekick. While nearly<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\">\u00a0half of teams<\/a>\u00a0were already experimenting with AI in email, most use cases were low-stakes content creation, like:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Brainstorming ideas<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Drafting email copy<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Generating subject lines<\/li>\n<\/ul>\n<p>By the\u00a0time\u00a0the State of Email\u00a0Report 2025 was released, the tone had changed. While the more straightforward use cases are still around,\u00a0AI is becoming part of how email campaigns are created, from start to finish.\u00a0Nearly 70%\u00a0of email marketers now expect up to half of their email operations to be AI-driven by the end of 2026, and 18% predict that 50-75% of their email marketing will be AI-driven.<\/p>\n<p>What\u2019s\u00a0different now:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">AI is evaluated as part of the core email workflow, not a one-off tool<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Teams are looking for repeatable efficiency gains, not novelty<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">The focus has shifted from \u201cCan we use AI?\u201d to \u201cWhere does AI actually help?\u201d<\/li>\n<\/ul>\n<p>AI adoption is moving quickly, but its value still depends on how you use it and where it\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ai-email-workflow\">fits into the workflow<\/a>.<\/p>\n<h3 id=\"ai-use\" aria-level=\"3\">Beyond basic automation: what AI\u00a0actually brings\u00a0to email<\/h3>\n<p>AI has earned its place in email marketing not because\u00a0it\u2019s\u00a0creative or visionary, but because\u00a0it\u2019s\u00a0fast and good at working with\u00a0large amounts\u00a0of information. That means there are areas where AI can help and others where it still needs\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hbs.edu\/bigs\/artificial-intelligence-human-jugment-drives-innovation\">human judgment<\/a>.<\/p>\n<p><strong>Where AI shines<\/strong><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Speed<\/strong>:\u00a0First drafts of email copy, performance summaries to share with the team, and flags on small issues happen faster with AI helping.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Scale<\/strong>:\u00a0AI can analyze large datasets,\u00a0monitor\u00a0engagement across programs, and\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">support personalization<\/a>\u00a0efforts that would be difficult to manage by hand.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Starting points<\/strong>:\u00a0AI gets teams past the blank page by suggesting subject lines or making it easy for non-designers to\u00a0mock up\u00a0concepts to share.<\/li>\n<\/ul>\n<p>In these areas, AI\u00a0doesn\u2019t\u00a0replace marketers. It helps them spend less time getting started and more time refining what matters.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>AI revolutionizes email marketing by enabling proactive strategies\u2014predicting engagement, optimizing send times, and personalizing content at scale. Generative AI accelerates content creation, while automation can help handle a significant amount of tasks, boosting marketing efficiency and effectiveness. Beyond performance, AI also transforms the marketer\u2019s experience, freeing time for creativity and strategy.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thamina-Christensen.jpeg\" alt=\"Thamina Christensen\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Thamina Christensen<\/strong>\t<br><span class=\"quote-title\">Head of Product for Oracle Eloqua Marketing Automation at Oracle<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/thamina\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p><strong>Where AI struggles<\/strong><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Original strategy<\/strong>:\u00a0AI can remix what already exists, but it\u00a0can\u2019t\u00a0define goals, positioning, or creative direction.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Inclusivity and accessibility<\/strong>:\u00a0AI-generated content can reinforce bias or overlook<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\">\u00a0accessibility best practices<\/a>.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Context and nuance<\/strong>:\u00a0There&#8217;s\u00a0still something special (and necessary) about human help to understand situations and get the brand voice right.<\/li>\n<\/ul>\n<h3 id=\"human\" aria-level=\"3\">Why human oversight still matters when using AI<\/h3>\n<p>AI\u00a0isn\u2019t\u00a0built to understand\u00a0what\u2019s\u00a0true or\u00a0appropriate in\u00a0a specific situation.\u00a0It\u2019s\u00a0built to\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mitsloanedtech.mit.edu\/ai\/basics\/addressing-ai-hallucinations-and-bias\/\">guess what sounds right<\/a>\u00a0based\u00a0on patterns\u00a0it\u2019s\u00a0seen before.\u00a0That\u2019s\u00a0why AI-generated content can feel awkwardly stitched together or\u00a0not quite right\u00a0for the situation. Since the outcomes are only as good as the inputs, you can also run into issues with accessibility or bias.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>AI can be a teammate, a friend, a best friend even. But if you&#8217;re a crappy writer, you&#8217;re going to get crap from the AI, as well. My prompting and what AI gives me is not as great as what my content team gets, so I just go to my content team say, \u2018hey, can I steal your prompts?\u2019<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/11\/leah-miranda.jpg\" alt=\"Leah Miranda\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Leah Miranda<\/strong>\t<br><span class=\"quote-title\">Manager of Lifecycle Marketing at Zapier<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/leahmiranda\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>Generally, a\u00a0bit of human editing and\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/smarter-email-client-testing\">email testing<\/a>\u00a0can clear up issues. When you know how to work with AI in\u00a0email\u00a0you can improve performance and easily test new angles.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>It&#8217;s not that AI is doing the work instead of me, it&#8217;s that AI is helping me do the work more productively, more efficiently. Maybe it&#8217;s an intern, maybe it&#8217;s more of a co-pilot.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/12\/jeanne-jennings.jpg\" alt=\"Jeanne Jennings\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Jeanne Jennings<\/strong>\t<br><span class=\"quote-title\">Founder and Chief Strategist at Email Optimization Shop<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeannejennings\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h2 id=\"workflow\" aria-level=\"2\">Where AI helps across the email workflow<\/h2>\n<p>AI\u00a0can&#8217;t\u00a0replace human judgment, but it can reduce friction across the workflow. Below are the areas where AI is having the most practical impact today, along with what to keep an eye on as you adopt it.<\/p>\n<table class=\"table table-striped\">\n<thead>\n<tr>\n<th scope=\"col\">Email function<\/th>\n<th scope=\"col\">Why teams use AI here<\/th>\n<th scope=\"col\">When it makes sense to implement<\/th>\n<th scope=\"col\">What to watch out for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Idea generation<\/td>\n<td>Speeds up brainstorming and helps overcome the blank-page problem<\/td>\n<td>When planning campaigns or filling a busy send calendar<\/td>\n<td>Outputs can feel generic without strong prompts and human refinement<\/td>\n<\/tr>\n<tr>\n<td>Editing and proofreading<\/td>\n<td>Cleans up drafts faster and reduces back-and-forth review cycles<\/td>\n<td>Before QA and stakeholder review<\/td>\n<td>May miss nuance or compliance requirements<\/td>\n<\/tr>\n<tr>\n<td>Visual content creation<\/td>\n<td>Generates concepts or placeholders quickly (even for non-designers)<\/td>\n<td>When design resources are limited or timelines are tight<\/td>\n<td>AI visuals usually aren\u2019t final version ready<\/td>\n<\/tr>\n<tr>\n<td>Hyper-personalization<\/td>\n<td>Makes dynamic content beyond basic merge tags possible at scale<\/td>\n<td>When you have solid first-party data and clear segments<\/td>\n<td>Poor data or over-targeting can feel intrusive<\/td>\n<\/tr>\n<tr>\n<td>Advanced automations<\/td>\n<td>Triggers smarter workflows based on behavior or predictions<\/td>\n<td>When lifecycle journeys get complex<\/td>\n<td>Over-automation without strategy can increase fatigue<\/td>\n<\/tr>\n<tr>\n<td>Data-driven insights and prediction<\/td>\n<td>Spots patterns and ways to optimize campaigns<\/td>\n<td>During performance reviews and planning cycles<\/td>\n<td>Insights need validation; correlation doesn\u2019t mean causation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 aria-level=\"3\">AI is great for idea generation<\/h3>\n<p>If\u00a0you\u2019ve\u00a0ever stared at a blank page willing your brain to\u00a0come up with\u00a0something (anything!) then\u00a0you\u2019ll\u00a0understand what a boon idea generation is. From subject line ideas to draft outlines, AI tools can quickly create starting points that you can add your magic touch to.\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\">Copywriting<\/a>\u00a0use\u00a0cases are among the most common today. In 2025, 49% of marketers use\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-ai-can-make-marketing-better\">generative AI<\/a>\u00a0for static email\u00a0copy, and 41% use it for dynamic written content, such as real-time personalization.<\/p>\n<h3 aria-level=\"3\">Editing and proofreading\u00a0is quicker with AI<\/h3>\n<p>AI can be a first-round reviewer\u00a0of your email content\u00a0that spots grammar issues or spots that need simplification. Quick checks at this stage can catch small issues before they head to QA or stakeholder review.<\/p>\n<h3 aria-level=\"3\">AI can\u00a0assist\u00a0with visual content creation<\/h3>\n<p>While image generation is still finding its footing in email,\u00a0it\u2019s\u00a0clearly picking up steam. Litmus data shows a\u00a0340%\u00a0increase in marketers using generative AI for image creation between 2024 and 2025.<\/p>\n<p>We\u00a0don\u2019t\u00a0recommend turning your entire design process over to AI, but it can be helpful for tasks like exploring visual directions or themes early in the campaign\u00a0process or\u00a0creating rough placeholders to pass along.<\/p>\n<h3 aria-level=\"3\">Hyper-personalization\u00a0is faster with AI<\/h3>\n<p>You want to create relevant emails, but only so much is possible by hand. The scale of AI makes it easier to dynamically show\u00a0different products, tweak a headline, or change a call-to-action between customers. For teams with clean data, AI can also help generate small copy\u00a0variations,\u00a0so emails feel more relevant without creating everything from scratch.<\/p>\n<h3 aria-level=\"3\">Use AI to create advanced email automations<\/h3>\n<p>AI\u00a0builds on\u00a0standard automation by helping teams decide when and how emails are triggered. Instead of relying only on fixed rules, AI can spot patterns in engagement and suggest workflows to try based on what could work next.<\/p>\n<p>In past years,\u00a062%\u00a0of teams reported spending two weeks or more to produce a single email. In 2025, that number dropped to just 6%, which might reflect time savings from AI and automation tools.<\/p>\n<h3 aria-level=\"3\">Data-driven insights and predictive analysis<\/h3>\n<p>AI is especially good at sifting through\u00a0large amounts\u00a0of email data and calling out patterns most teams\u00a0wouldn\u2019t\u00a0catch on their own. Today, at least 41% of companies are using AI-driven analytics in some way. Many start with basics like segmentation and targeting, then move into things like send-time optimization (34%), behavioral prediction (32%), and journey mapping (30%).<\/p>\n<p>Instead of guessing or reacting after performance drops, these insights help teams decide where to test, tweak, or step in next.<\/p>\n<h2 id=\"pick-tools\" aria-level=\"2\">How to pick the best AI tools for email marketing<\/h2>\n<p>There\u2019s\u00a0no shortage of AI tools promising to \u201ctransform\u201d email marketing. The\u00a0real challenge\u00a0is figuring out which ones are worth your time, budget, and attention. There are three phases to evaluating AI tools for email marketing:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Align<\/strong>: Get clear on the problem\u00a0you\u2019re\u00a0solving and who owns the decision.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Assess<\/strong>: Evaluate tools against your actual workflow and preferences.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Apply<\/strong>: Pilot tools with real campaigns and measure the impact.<\/li>\n<\/ul>\n<h3>1. Align: Start with your real needs (not the tool)<\/h3>\n<p>Before you look at demos or pricing pages, take a step back and get specific about what\u00a0you\u2019re\u00a0trying to improve. The goal at this stage is\u00a0to decide\u00a0which part of your workflow needs help, like content creation, quality control, automation, or insight, so you can evaluate tools with a specific use case in mind.<\/p>\n<p>A few questions to ground the conversation:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">What problem are we actually trying to solve? Is it speed? Scale? Quality? Insight? Consistency?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Where is our biggest bottleneck today? Idea generation, production time, QA, personalization, or analysis?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Who owns review and accountability? If an AI-assisted email misses the mark, who\u2019s responsible for catching it?<\/li>\n<\/ul>\n<p>When you tie\u00a0AI use\u00a0cases directly to these pain points, it becomes much\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/8-ways-to-get-executive-buy-in-for-larger-email-marketing-budgets-besides-roi\">easier to get buy-in<\/a>. \u201cThis saves us X hours per campaign\u201d or \u201cThis helps us spot trends we\u2019re currently missing\u201d lands better than \u201cWe want to try\u00a0AI.\u201d It\u00a0also helps to tailor your pitch to your audience or industry.<\/p>\n<p>Different teams tend to value different outcomes:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">B2B teams often gravitate toward generative AI tools because headcount is tight, and content demands are high. Faster drafting and iteration can free up limited resources.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">B2C teams are more likely to prioritize AI-driven analytics and insights, especially when proving ROI or identifying performance trends is a constant challenge.<\/li>\n<\/ul>\n<figure id=\"attachment_117920\" aria-describedby=\"caption-attachment-117920\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-117920 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/04_AICapabilitie-1024x789.jpeg\" alt=\"Chart from Litmus' State of Email report about AI capabilities that will be most impactful next year, showing generative AI tools being the highest and optimizing send ties being the lowest.\" width=\"1024\" height=\"789\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/04_AICapabilitie-1024x789.jpeg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/04_AICapabilitie-300x231.jpeg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/04_AICapabilitie-768x592.jpeg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/04_AICapabilitie.jpeg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-117920\" class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\">State of Email Report 2025<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>2. Assess: Evaluate tools on how they fit into your workflow<\/h3>\n<p>Once\u00a0you\u2019ve\u00a0narrowed your focus, look past flashy outputs and evaluate how a tool fits into your existing process.<\/p>\n<p><strong>Key criteria to consider<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Workflow\u00a0fit<\/strong>:\u00a0Does the tool support how your team works today, or does it create a parallel process? Look at integrations and collaboration features.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Brand control and guardrails<\/strong>:\u00a0Can you set tone, style, and boundaries, or will everything need heavy rewriting?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Transparency in data usage<\/strong>:\u00a0Is it clear what data the tool uses and how inputs are handled?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Explainability<\/strong>:\u00a0Can the tool explain why\u00a0it\u2019s\u00a0making a recommendation, or is it a black box?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Accessibility and inclusivity<\/strong>:\u00a0Does it help support accessible emails, or create more cleanup work?<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Is it\u00a0AI\u00a0or\u00a0automation<\/strong>?\u00a0Confirm if the tool offers prediction and insight, not just rules-based execution with new branding.<\/li>\n<\/ul>\n<h3>3. Apply: Test tools the way you\u2019d actually use them<\/h3>\n<p>Once a tool looks promising, put it to work in real scenarios. This is where\u00a0you\u2019ll\u00a0see whether it truly adds value or just looks impressive in a demo. A focused pilot usually runs one to two\u00a0campaigns,\u00a0or a single lifecycle flow.<\/p>\n<p><strong>A practical evaluation checklist<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Test the tool using real or recent campaigns<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Compare AI-assisted output against your current process<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Review results with legal, brand, accessibility, and deliverability stakeholders to flag concerns<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Measure impact in practical terms: time saved, fewer revisions, clearer insights<\/li>\n<\/ul>\n<p>What you\u2019re looking for here are measurable gains. You want to see shorter production cycles, better quality, or better visibility into performance before you jump all in. Even if the results aren\u2019t what you\u2019re looking for now, you can always keep them as examples to learn from.<\/p>\n<h2 id=\"popular-tools\" aria-level=\"2\">Best AI email marketing tools for enterprise businesses<\/h2>\n<p>Enterprise teams tend to get the most value by matching tools to specific use cases. However, AI is progressing so quickly that many AI companies are adding\u00a0more and more\u00a0offerings every day. Below are four AI tools, each\u00a0representing\u00a0a different category where AI is already delivering practical value for email teams.<\/p>\n<h3 aria-level=\"3\">AI tool for email copywriting and content generation<\/h3>\n<p><strong>Tool<\/strong>:\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.jasper.ai\/use-cases\/email-marketing\">Jasper<\/a><br \/>\n<strong>Category focus<\/strong>:\u00a0Generating subject lines, email copy, and content variations at scale<br \/>\n<strong>Why it wins<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Purpose-built AI writing workflows for marketing use cases<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Strong controls for tone, brand voice, and content intent<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Makes it easy to generate and compare multiple copy variants<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Often used to ideate messaging angles that inform both copy and creative direction<\/li>\n<\/ul>\n<p>Use it when your biggest bottleneck is getting content\u00a0started\u00a0and you want faster drafts and variants without handing off final decisions to AI.<\/p>\n<h3 aria-level=\"3\">AI email marketing platform for higher\u2011performing campaigns<\/h3>\n<p><strong>Platform<\/strong>: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\">Validity Engage<\/a><br \/>\n<strong>Category focus<\/strong>:\u00a0network\u2011level intelligence, agents that act as a system, and proactive optimizations<br \/>\n<strong>Why it wins<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Automatically find and fix rendering, code, and compliance risks before emails go out.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Generate on\u2011brand copy and variants so more emails meet your standards by default.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Monitor subscriber experience and deliverability so you can catch issues early and keep critical programs out of trouble.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">See how you stack up against competitors, where\u00a0you\u2019re\u00a0losing attention, and what to change next.<\/li>\n<\/ul>\n<p>Use it when you need more reliable and consistent email sends.<\/p>\n<h3 aria-level=\"3\">AI tools for email automation and lifecycle marketing<\/h3>\n<p><strong>Tool<\/strong>:\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.activecampaign.com\/platform\/active-intelligence\">ActiveCampaign<\/a><br \/>\n<strong>Category focus<\/strong>:\u00a0AI-augmented automation, lifecycle journeys, and behavior-driven workflows<br \/>\n<strong>Why it wins<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Combines automation with AI-assisted segmentation and send-time optimization<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Uses behavioral signals to refine when and how emails are triggered<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Supports increasingly complex lifecycle journeys as programs mature<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Helps teams scale without relying solely on static rules<\/li>\n<\/ul>\n<p>Use it when your lifecycle programs are growing more\u00a0complex\u00a0and you need automation that adapts based on behavior.<\/p>\n<h3 aria-level=\"3\">AI tools for email analytics, personalization, and prediction<\/h3>\n<p><strong>Tool<\/strong>:\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/marketing\/ai\/\">Salesforce Agentforce Marketing\u00a0<\/a><br \/>\n<strong>Category focus<\/strong>:\u00a0AI-driven analytics, predictive insights, and personalization at scale<br \/>\n<strong>Why it wins<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Embedded AI across analytics, segmentation, and personalization workflows<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Surfaces engagement trends and prioritizes optimization opportunities<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Supports predictive send-time optimization and behavioral modeling<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Enables personalization across complex, multi-step customer journeys<\/li>\n<\/ul>\n<p>Use it when you need help prioritizing what to\u00a0optimize\u00a0next, using predictive insights rather than relying only on historical reports.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">AI-powered email intelligence <\/p>\n\t\t\t\t<p>Built on Validity\u2019s vast data network, Validity Engage removes risk and boosts email performance\u2014so you can produce exceptional results in less time.  <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\" class=\"text-white text-decoration-none\">Explore AI for email<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/engage-cta-02122025.svg\" width=\"416\" height=\"342\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2 id=\"use-ai\" aria-level=\"2\">Best practices for implementing AI tools in email marketing<\/h2>\n<p>Layering AI into email marketing takes time, with plenty of testing and refining along the way. Here are a few best practices to keep in mind as you start using (or expanding) AI across your email workflow.<\/p>\n<h3 aria-level=\"3\">Start small and scale purposefully<\/h3>\n<p>AI works best when\u00a0it\u2019s\u00a0applied to a clear, well-defined use case. Instead of rolling out a new tool everywhere at once, start with a single part of the workflow\u2014like idea generation, copy refinement, or performance analysis\u2014and build from there.<\/p>\n<p>This approach makes it easier to:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Evaluate whether the tool is\u00a0actually saving\u00a0time or improving quality<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Identify\u00a0where guardrails or review steps are needed<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Build internal confidence before expanding usage<\/li>\n<\/ul>\n<p>If\u00a0you\u2019re\u00a0looking for a step-by-step walkthrough, we cover this approach in more detail in\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\">A Practical Guide to Using AI in Email Marketing<\/a>.<\/p>\n<h3 aria-level=\"3\">Maintain human oversight and brand voice<\/h3>\n<p>AI can generate options quickly, but it\u00a0doesn\u2019t\u00a0understand your brand, audience, or business context the way your team does.\u00a0As\u00a0Karen\u00a0Talavera, Founder &amp; Principal at Synchronicity Marketing, puts it,\u00a0\u201cWe still need human oversight. We are not ready.\u00a0It\u2019s\u00a0the wild west. We are not ready to give up human input, but especially human oversight.\u201d<\/p>\n<h3 aria-level=\"3\">Prioritize data privacy and responsible use<\/h3>\n<p>AI tools are\u00a0only as\u00a0responsible\u00a0as\u00a0the way you use them. Take time to understand how it handles data and whether that aligns with your policies. Clear guidelines and transparency go a long way in building trust.<\/p>\n<h3 aria-level=\"3\">Measure, learn, and iterate<\/h3>\n<p>Treat AI adoption like any other change to your email program: measure the impact, learn from what works (and what\u00a0doesn\u2019t), and adjust.<\/p>\n<p><strong>Helpful metrics often include<\/strong>:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Time saved in drafting, editing, or review<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Fewer revisions or less rework during QA and approvals<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Clearer, more consistent messaging across campaigns<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Performance improvements, such as engagement or response rates<\/li>\n<\/ul>\n<h2 aria-level=\"2\">Avoiding common AI implementation mistakes<\/h2>\n<p>Even well-intentioned teams can run into trouble when AI is introduced too quickly or without guardrails. A few pitfalls to watch out for:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Publishing without review<\/strong>. AI output should never go straight to send without human oversight.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Over-personalization without consent or context<\/strong>. Relevance matters, but personalization that feels invasive can erode trust.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Blind trust in AI insights<\/strong>. AI can surface patterns, but it can\u2019t explain business context. Use the insights as one reference point instead of the end-all-be-all.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"23\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Ignoring accessibility<\/strong>. AI doesn\u2019t automatically account for inclusive language or accessible design. Those checks still matter.<\/li>\n<\/ul>\n<h2 aria-level=\"2\">Give your email strategy a boost with AI tools<\/h2>\n<p>AI is already changing how email\u00a0teams\u00a0work. It helps them move faster, spot patterns sooner, and spend less time stuck on repetitive tasks. But the biggest gains\u00a0don\u2019t\u00a0come from handing everything over to AI. They come from using it with\u00a0intention\u00a0to support strategy and free up human time for higher-value thinking.<\/p>\n<p>Because at the end of the day, email marketing is all about\u00a0connection. The tools are meant to support the people who do the work, so they can add the magic touch that makes it all worth opening.<\/p>\n<p>Eric Stelle summed it up nicely, saying,\u201cSo long as email remains both an art and a science, we won\u2019t be replaced.\u201d<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Produce exceptional results in less time <\/p>\n\t\t\t\t<p>Align teams and boost performance using AI trained on the world\u2019s largest, most trusted email data network from Validity. <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\" class=\"text-white text-decoration-none\">Explore AI for email<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/engage-cta-02122025.svg\" width=\"416\" height=\"342\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.<\/p>\n","protected":false},"author":25,"featured_media":85518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[664,520,9363],"blog_category":[10301],"class_list":["post-85489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-ai","tag-email-accessibility","tag-email-marketing-strategy","blog_category-email-campaign-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guide to Evaluating AI Tools for Email Marketing - Litmus<\/title>\n<meta name=\"description\" content=\"What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Evaluating AI Tools for Email Marketing\" \/>\n<meta property=\"og:description\" content=\"What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T20:54:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T20:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Evaluating AI Tools: Key Aspects Email Marketers Should Consider\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guide to Evaluating AI Tools for Email Marketing - Litmus","description":"What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools","og_locale":"en_US","og_type":"article","og_title":"Guide to Evaluating AI Tools for Email Marketing","og_description":"What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.","og_url":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2026-03-04T20:54:11+00:00","article_modified_time":"2026-03-04T20:54:12+00:00","og_image":[{"width":1380,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Evaluating AI Tools: Key Aspects Email Marketers Should Consider","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools"},"author":{"name":"","@id":""},"headline":"Evaluating AI Tools: Key Aspects Email Marketers Should Consider","datePublished":"2026-03-04T20:54:11+00:00","dateModified":"2026-03-04T20:54:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools"},"wordCount":9,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png","keywords":["AI","Email Accessibility","Email Marketing Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools","url":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools","name":"Guide to Evaluating AI Tools for Email Marketing - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png","datePublished":"2026-03-04T20:54:11+00:00","dateModified":"2026-03-04T20:54:12+00:00","description":"What should marketers consider when deciding which AI tools to use for their email campaigns? We have the scoop to help AI help you.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/evaluate-ai-tools"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/11\/Evaluating-AI-Tools.png","width":1380,"height":725,"caption":"Ai Email Tools"},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/evaluate-ai-tools#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Evaluating AI Tools: Key Aspects Email Marketers Should Consider"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/85489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=85489"}],"version-history":[{"count":17,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/85489\/revisions"}],"predecessor-version":[{"id":123146,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/85489\/revisions\/123146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/85518"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=85489"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=85489"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=85489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}