{"id":86030,"date":"2023-11-30T08:00:00","date_gmt":"2023-11-30T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=86030"},"modified":"2025-10-08T17:06:09","modified_gmt":"2025-10-08T21:06:09","slug":"this-month-in-email-november-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-november-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in November 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_7b00a0e944839a76bc31c41bc5ed6509\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back to our latest installment of This Month in Email\u2014your go-to series for all the latest happenings in the world of email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happened in November (aka <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the busiest month for inbox engagement<\/span><\/a><span style=\"font-weight: 400;\">)? Read on for the biggest headlines shaping the email marketing industry.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\ud83d\udcf0 <a rel=\"noopener\" href=\"#news\">News headlines<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">\ud83e\udd16 <a rel=\"noopener\" href=\"#ai\">In AI news<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">\ud83d\udc8c<\/span><a rel=\"noopener\" href=\"#community\"><span style=\"font-weight: 400;\"> Community<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">\ud83c\udf1f <a rel=\"noopener\" href=\"#lighter-news\">In lighter news<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">\ud83d\udcca <a rel=\"noopener\" href=\"#ecms\">Email Client Market Share<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Remember <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.google\/technology\/safety-security\/updating-our-inactive-account-policies\/\" target=\"_blank\" rel=\"noopener\">when Google announced<\/a> it would delete inactive accounts?<\/strong><span style=\"font-weight: 400;\"> Reminder: it\u2019s set to start happening on December 1, 2023, which can <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/email-marketers-may-be-hit-by-googles-mass-account-removal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">help email marketers and hurt some<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Goodbye TinyLetter. \u200b\u200b<\/strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/11\/29\/23981363\/mailchimp-shutting-down-tinyletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailchimp is shutting TinyLetter<\/span><\/a><span style=\"font-weight: 400;\">, an email newsletter service, on February 29, 2024.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Speaking of next year\u2026<\/strong> <span style=\"font-weight: 400;\">reminder that in February 2024, Yahoo and Google will require mass senders to abide by <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-yahoo-gmail-email-deliverability-rules\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a specific set of rules<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Leaked API keys of MailChimp, Mailgun, and Sendgrid<\/strong><span style=\"font-weight: 400;\"> put <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/cybernews.com\/security\/mailchimp-mailgun-and-sendgrid-api-leak\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">54 million users at risk<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Three towns in New Jersey<\/strong><span style=\"font-weight: 400;\"> argue that residents who sign up for local newsletters have an expectation that their email addresses won&#8217;t be shared with the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/newjerseymonitor.com\/2023\/11\/29\/n-j-supreme-court-to-decide-whether-township-email-lists-are-subject-to-public-records-law\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Supreme Court of New Jersey<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>813,000 student-loan borrowers will receive emails<\/strong><span style=\"font-weight: 400;\"> that their loans are wiped out following <\/span><a style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/student-loan-forgiveness-borrowers-getting-emails-debt-relief-biden-education-2023-11\" target=\"_blank\" rel=\"noopener\">President Biden&#8217;s recent reforms<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"ai\"><span style=\"font-weight: 400;\">\ud83e\udd16 In AI news<\/span><\/h2>\n<ul>\n<li><strong>After Sam Altman, co-founder and CEO of ChatGPT, was ousted<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> he was brought back to the company <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/altman-openai-chatgpt-31187f7f6eca8ff9d0eef7585aac6ace\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in just a few days<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><strong>ChatGPT created a fabricated dataset to bolster scientific hypotheses<\/strong><span style=\"font-weight: 400;\">, though a forensic analysis revealed the data to be <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.nature.com\/articles\/d41586-023-03635-w\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unconvincing and inauthentic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><strong>Cybercriminals have no plans on slowing down this holiday season<\/strong><span style=\"font-weight: 400;\">, especially with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/black-friday-shopping-scams-how-to-spot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI tools at their disposal<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"community\"><span style=\"font-weight: 400;\">\ud83d\udc8c Community<\/span><\/h2>\n<ul>\n<li><b>Mark your calendars! <\/b><span style=\"font-weight: 400;\">Najmah Salam, Logan Sandrock Baird, and a handful of awesome email geeks are <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/najmetender_emailgeeks-ttrpg-dnd-activity-7129801585408274433-OvAt\"><span style=\"font-weight: 400;\">hosting a game of Dungeons &amp; Dragons<\/span><\/a><span style=\"font-weight: 400;\"> on December 9\u2014all for a good cause!<\/span><\/li>\n<\/ul>\n<h2 id=\"lighter-news\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A survey from EmailTooltester<\/strong> <span style=\"font-weight: 400;\">reveals the top ten <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emailtooltester.com\/en\/blog\/survey-us-office-communication-fails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">annoying work email habits<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udccaEmail Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of November 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><b><\/b><\/p>\n<ol>\n<li aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 57.85%<\/span><\/li>\n<li aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 30.05<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 4.03%<\/span><\/li>\n<li aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 2.59%<\/span><\/li>\n<li aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 1.49%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.66%<\/span><\/li>\n<li aria-level=\"1\"><strong>Thunderbird<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.24%<\/span><\/li>\n<li aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.12%<\/span><\/li>\n<li aria-level=\"1\"><strong>Web.de<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> 0.05%<\/span><\/li>\n<li aria-level=\"1\"><strong>GMX<\/strong><span style=\"font-weight: 400;\">: 0.05%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? Let us know at <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\">hello@litmus.com<\/a>!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_8de8683b8d514ff4dfd762c7d432e213\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in November 2023.<\/p>\n","protected":false},"author":25,"featured_media":82896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-86030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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