{"id":88373,"date":"2026-04-01T15:52:00","date_gmt":"2026-04-01T19:52:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=88373"},"modified":"2026-06-02T13:36:29","modified_gmt":"2026-06-02T17:36:29","slug":"how-to-craft-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-craft-email-marketing-strategy","title":{"rendered":"Email Marketing Strategies for Higher ROI: B2B, B2C, and Enterprise"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_241cf95d8dbbe6f565d001e637f058be\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li aria-level=\"1\"><strong>A strong email marketing strategy goes beyond sending one-off messages<\/strong>, focusing instead on defined goals, clear audience segmentation, and consistent collaboration across teams to drive higher ROI.<\/li>\n<li aria-level=\"1\"><strong>Measuring success means aligning KPIs with strategic priorities<\/strong>, whether improving deliverability, boosting engagement, or driving conversions, and adjusting campaigns based on performance insights.<\/li>\n<li aria-level=\"1\"><strong>Emerging trends like AI-powered campaign automation and personalized dynamic content<\/strong> can enhance productivity and engagement, but they work best when paired with a deep understanding of your audience and a value-first approach.<\/li>\n<li aria-level=\"1\"><strong>Litmus can help you achieve your email strategy<\/strong> with tools that work hard at every stage of the email marketing production process.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Email marketers don\u2019t wear many hats\u2014they wear them all. \ud83c\udfa9 <\/span><\/p>\n<p>So many of us get trapped in a doom loop of email request \u2192 email production \u2192 email send that we barely have time to think about the bigger picture. Nearly a quarter of all email marketers routinely manage eleven essential functions in their team, according to our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\">State of Email Workflows<\/a> Report.<\/p>\n<p>But \u201cso-and-so wants an email\u201d is not an email marketing strategy. \u201cWe send an email once a week\u201d is also not a strategy.<\/p>\n<p>An email marketing strategy is a comprehensive plan designed to achieve specific business objectives through email. It moves beyond simple message dispatch, focusing on identifying target audiences, segmenting for personalized messaging, creating compelling content, strategic scheduling, and robust performance measurement. A truly effective strategy sets clear, measurable goals\u2014like boosting brand awareness, driving sales, or building customer loyalty\u2014and outlines the precise tactics to achieve them. It involves understanding the entire customer journey, from initial contact to conversion and retention, tailoring email campaigns to each stage. An optimal strategy also integrates continuous testing, in-depth analysis, and iterative optimization to refine approaches, maximize engagement, and ensure a strong return on investment. Ultimately, this strategic framework provides a clear roadmap for consistent, impactful, and results-driven email marketing efforts. To be able to max out email marketing\u2019s 36:1 potential ROI, you need to think bigger about your audience, your messaging, and the technology you\u2019re using to make it all happen.<\/p>\n<p>This is what you need to know about email marketing strategies and how to create a plan that drives email ROI for even the busiest teams.<\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#strategy\">Start with a strategy<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#components\">Components of an email marketing strategy<\/a>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#segmentation\">Why segmentation is everything<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#planning\">Content planning across the subscriber lifecycle<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#optimization\">Testing, experimentation, and optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#metrics\">The metrics to measure your success<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#cross-functional\">Building a cross-functional email marketing strategy<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#trends\">Trends defining email marketing strategy right now<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#successful-campaigns\">Successful email marketing campaigns at each stage of the funnel<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#tools\">The tools you need to bring your email marketing strategy to life<\/a><\/li>\n<\/ul>\n<h2 id=\"strategy\">Start with a real email marketing strategy to avoid burnout, bottlenecks, and bad results<\/h2>\n<p>So what is an email marketing strategy? An email marketing strategy is a plan that outlines who you send to, what your goals are, and how you\u2019ll achieve them. Email marketing teams use strategies to help everyone work toward common goals. They also help teams prioritize work when there\u2019s too much on their plates.<\/p>\n<p>\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>In marketing, we define the word \u2018campaign\u2019 in 1,000 different ways. But I\u2019d love email marketers to stop thinking about a campaign as a single email and more about how it fits into the broader marketing efforts. What is the larger initiative you\u2019re taking on that\u2019s going to reach your audience?<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/cynthia-price-08022024.png\" alt=\"Cynthia Price\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Cynthia Price<\/strong>\t<br><span class=\"quote-title\">SVP of Marketing at Validity<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/mugf2HHGotM?start=941&amp;end=1004\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Where is email marketing headed in 2026?\",\n  \"description\": \"Three email experts discuss the emerging trends and new technologies shaping email marketing in 2026 and beyond.   They predict: - How mailbox provider sender requirements will evolve. - How AI\u2019s new role as gatekeeper to the inbox will redefine engagement. - Why consumers\u2019 relationship with email will change. - What new metrics senders will need to monitor success. - What new laws will emerge to govern this fast-changing landscape.  They also go over the tactics you need to respond to these changes and keep the human touch in your email marketing.  This is a session from Litmus Live 2026 featuring: \ud83d\udc4b Guy Hanson is the VP of Customer Engagement at Validity \ud83d\udc4b Danielle Gallant is a Senior Email Strategist at Validity \ud83d\udc4b Al Iverson is the Industry Research and Community Engagement Lead at Valimail  ----------  \ud83d\udca1 Litmus Live is a multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing.  \ud83d\udcbb Watch more Litmus Live sessions: https:\/\/lit.ms\/Litmus-Live  \ud83d\udc40 Read our 2026 Litmus Live recap: https:\/\/lit.ms\/3OBVvh4  \u270f\ufe0f Learn about Litmus Live: https:\/\/lit.ms\/event\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/mugf2HHGotM\/default.jpg\",\n  \"uploadDate\": \"2026-03-03T14:01:16Z\",\n  \"duration\": \"PT31M42S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/mugf2HHGotM\",\n  \"interactionCount\": \"195\"\n}<\/script><\/p>\n<p>An email strategy helps you:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Sync up with your team<\/strong>. It\u2019s not enough to assume your team and other departments are all on the same page\u2014put everything in writing so collaboration is crystal clear.<\/li>\n<li aria-level=\"1\"><strong>Review expectations vs. reality<\/strong>. Your vision is clear at the beginning of a project, but it\u2019s easy to forget your plans once you get to work. Establishing an email marketing strategy helps you review your intentions to keep on task so you\u2019re not constantly fielding requests from other team members wondering why \u201cthey didn\u2019t get an email.\u201d<\/li>\n<li aria-level=\"1\"><strong>Spend your budget wisely<\/strong>. Email marketing is an investment, and tools like your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-an-esp\">email service provider (ESP)<\/a> don\u2019t always come cheap. Defining a strategy helps you prioritize where to spend your budget and what your team needs.<\/li>\n<li aria-level=\"1\"><strong>Focus on a few projects at a time<\/strong>. You can\u2019t do everything all the time, and an email strategy helps you decide which projects make the most sense for your audience and goals right now.<\/li>\n<li aria-level=\"1\"><strong>Minimize disruptions<\/strong>. Sometimes, your teammates are out of work, your team grows, or responsibilities shift. Getting ideas and workflows out of your head and into a shared document smooths out disruptions if you need to pick up where someone left off.<\/li>\n<\/ul>\n<p>When your latest campaign was due yesterday and you have a mile-long backlog of campaign ideas, taking a moment for long-term planning feels like, well\u2014a low priority. But you\u2019ll never convince the rest of your team how great email really is for your bottom line if you\u2019re operating on a \u201cit\u2019s been a while since we\u2019ve sent an email on x topic\u201d kind of vibe.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Prepare your email program for what\u2019s to come<\/p>\n\t\t\t\t<p>Get the data, insights, and trends you need from nearly 1,000 marketers to future-proof your email program from The State of Email Innovations Report.\n<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\" class=\"text-white text-decoration-none\">Get the report<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"components\">Components of your email marketing strategy<\/h2>\n<p>The first place to start with building an email marketing strategy is your goals. What do you want your emails to do? <span style=\"font-weight: 400;\">List a few primary goals, like driving website sales, increasing product awareness, or improving<\/span> email deliverability<span style=\"font-weight: 400;\"> on a neglected email list.<\/span><\/p>\n<p>\u201cTo me, strategy is based on what you\u2019re trying to help your audience do within a specific timeframe,\u201d says Price. \u201cThe end goal doesn\u2019t have to be numbers-based, like a certain amount of pipeline, although that\u2019s great if it is. <span style=\"font-weight: 400;\">It\u2019s more about how you\u2019re going to improve <\/span>subscriber engagement<span style=\"font-weight: 400;\"> and make a positive change with your audience in some way.<\/span>\u201d<\/p>\n<p>From there, you can think about:<\/p>\n<h3 id=\"segmentation\">1. Audience segmentation and buyer behavior<\/h3>\n<p>\u2018Customer segments\u2019 are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. <span style=\"font-weight: 400;\">Do this right, and you&#8217;ll unlock the power of<\/span> personalized email content<b>,<\/b><span style=\"font-weight: 400;\"> making it the most effective type of personalization you can do for your email marketing<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-117919\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/03_PersonalizationStrategie-1024x599.jpeg\" alt=\"Pie chart from Litmus' State of Email report showing which personalization strategies marketers find most effective: segmentation (most), dynamic content, personalized subject lines, location-based personalization, and behavior-based triggers (least).\" width=\"1024\" height=\"599\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/03_PersonalizationStrategie-1024x599.jpeg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/03_PersonalizationStrategie-300x176.jpeg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/03_PersonalizationStrategie-768x450.jpeg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/06\/03_PersonalizationStrategie.jpeg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>\u201cKnow your audience\u201d is timeless marketing advice for a reason. Create a list of all the customer segments you send to and what criteria you use to identify those subscribers to stay organized.<\/p>\n<p>With email, it\u2019s not just knowing your audience\u2019s preferences on whether they get your emails at 10 AM on a Tuesday or 3 PM on a Friday. It\u2019s about delivering what information they need, when they need it. You wouldn\u2019t send a \u201cleave us a review\u201d email to someone who has never made a purchase, right?<\/p>\n<p>That same logic extends to the rest of the funnel. For example, you might send <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/supercharge-your-transactional-emails\">transactional<\/a> and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-utilize-gmail-promotions-tab\">promotional emails<\/a>, a recurring newsletter, sales campaigns, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/welcome-email-onboarding-tips\">welcome sequences<\/a>, onboarding flows, and more based on what your audience is doing on your website or how they interact with your products. It\u2019s much better to send separate emails, focused on a specific program, product, or ask, than to cram a ton of information into one email. If you\u2019re trying to speak to your entire audience for every email, you\u2019re just going to leave folks confused.<\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip: <\/strong>Your segments should determine the rest of your strategy.<\/p>\n<h3 id=\"planning\">2. Content planning across the subscriber lifecycle<\/h3>\n<p>How will you build a quality email list? Document your lead magnets, signup forms, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-marketing-assumptions-i-need-to-use-double-opt-in-for-all-signups\">single- or double opt-in stance<\/a>, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-list-hygiene-how-to-build-a-clean-email-list\">list cleaning routine<\/a>. Your list is what\u2019s going to drive the rest of your content.<\/p>\n<p>From there, map out the entire buyer\u2019s journey. What does it take for someone to go from \u201cyeah, I want to get emails from this brand,\u201d to counting down the days until the next drop? Or eagerly hoping their boss will approve going to your big event?<\/p>\n<p>It takes repetition from multiple marketing touchpoints\u2014and a few key nudges from you along the way.<\/p>\n<h3 id=\"optimization\">3. Testing, experimentation, and optimization<\/h3>\n<p>Teams invest a lot of time into email marketing, as you can tell by *gestures widely* all of this. All of that effort, plus the trust that customers place in your brand when they sign up for emails, means every message needs to look perfect and make it to the inbox.<\/p>\n<p>Include a plan to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-litmus-how-we-test-and-troubleshoot-emails-with-litmus-builder\">test your emails<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/understanding-email-deliverability.html\">optimize deliverability<\/a>, and improve future campaigns based on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/analyze-data-with-email-analytics\">email insights<\/a>. This includes A\/B testing common elements like subject lines to increase open rates and pre-send testing to see how your email appears in multiple email clients and devices.<\/p>\n<p>If you\u2019re not testing, you\u2019re not learning. Because even though it\u2019s \u201cbest practice\u201d to optimize for major email clients like Apple Mail or Gmail, your audience might be 99% Outlook users, and that\u2019s a whole different set of workarounds and designs your team should optimize for. You don\u2019t know until you run the data.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Learn the essentials of email marketing<\/p>\n\t\t\t\t<p>Discover how you can build strategies that will effectively reach and engage your subscribers.<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-marketing\" class=\"text-white text-decoration-none\">Level-up your emails<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"metrics\">Strategy = goals + measurement<\/h2>\n<p>\u201cYou can run an effective email strategy that never makes a single ask of the customer, if you&#8217;re able to measure on the back end how the customer responds,\u201d says Price. \u201cThat could be engagement, visits, or conversions as you work your way down the funnel.\u201d<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-119710\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs-1024x440.png\" alt=\"Top goals and KPIs for email marketers\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs-1024x440.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs-300x129.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs-768x330.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs-1536x660.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-KPIs.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>The top goals most email marketers have are to grow sales and revenue, convert more subscribers to customers, improve brand engagement, and generate MQLs. Any email campaigns you send should fall into one or two of these key priorities.<\/p>\n<p>Then you can drill down at the campaign level with different goals depending on the type of email you send. For example, use click-through rate to measure engagement with your email newsletter and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\">email marketing ROI<\/a> to prove the power of your promotional messages. Your email marketing strategy needs to list out the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/kpis-you-should-be-tracking\">email marketing KPIs<\/a> you\u2019ll track so you know what to measure\u2014and which of those KPIs matter the most to you in order.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-119294\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/KPI-2-1024x808.png\" alt=\"Chart of the top KPIs for marketing emails\" width=\"1024\" height=\"808\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/KPI-2-1024x808.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/KPI-2-300x237.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/KPI-2-768x606.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/KPI-2.png 1338w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>Right now, most marketers focus on bottom-of-funnel metrics like click-through rate (CTR), conversion rate (CR), and revenue per email (RPE). Other common email marketing metrics include:<\/p>\n<ul>\n<li aria-level=\"1\">Return on investment (ROI)<\/li>\n<li aria-level=\"1\">Revenue per subscriber<\/li>\n<li aria-level=\"1\">Subscriber lifetime value (LTV)<\/li>\n<li aria-level=\"1\">Open rate<\/li>\n<li aria-level=\"1\">Bounce rate<\/li>\n<li aria-level=\"1\">Unsubscribe rate<\/li>\n<li aria-level=\"1\">Deliverability<\/li>\n<\/ul>\n<p>These metrics should match your overall goals. Rank these metrics based on what growth lever you\u2019d like to pull\u2014and then plan your email campaigns or operational changes based on what you hope to achieve. If you\u2019re trying to fix your deliverability, for example, then setting goals on revenue doesn\u2019t make sense. You need to work on your infrastructure and sender reputation first.<\/p>\n<p>Price recommends starting with what you offer your subscribers, instead of the other way around. \u201cIf you\u2019re not delivering some level of value to the person on the recipient end of that email, then you\u2019re not going to meet your goals,\u201d says Price. \u201cYou have to connect with the customer, whether it\u2019s with a discount, smart content, or emails that help them do what they want to do faster, better, and easier.\u201d<\/p>\n<h2 id=\"cross-functional\">The modern email marketer\u2019s cross-functional strategy<\/h2>\n<p>Email marketers don\u2019t work alone. For email marketing to actually work, you need to bring in other team members. Don\u2019t let those requests throw off your game. Instead, make cross-functional email campaigns a key part of your strategy:<\/p>\n<h3>Email marketing + product<\/h3>\n<p>New product, new email. You need a playbook for new features and getting your customers more embedded into your existing portfolio.<\/p>\n<p>\u201cIt has to start at the beginning with product. Why are they building what they\u2019re building?\u201d says Price. \u201cYou need to know how it\u2019s going to make your customer\u2019s lives easier, not just that it\u2019s new and exciting. You need to connect it back to the outcome that the user is trying to drive with your product and make sure you\u2019ve got the positioning right that\u2019s not just, \u2018Look at this new thing we made.\u2019\u201d<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-email-segmentation\">Your segmentation <\/a>can be driven by product interest, too. In retail, for example, you can see by purchase behavior or browsing behavior what someone is interested in\u2014so send them more from that category or color, instead of new arrivals. You wouldn\u2019t send a dog owner your special aquarium collection, right? Because what may be a big deal to one part of your audience could be meh to whatever for the rest. Make sure you know that ahead of time and set expectations with the team accordingly.<\/p>\n<p>Price says, \u201cI\u2019ve worked with many a product leader who wants to make a lot of noise about a feature coming out, and they expect a giant marketing campaign. But before you put together multiple emails, you have to know what the value is for your audience, and whether or not your whole audience needs to know or not. It\u2019s okay to push back based on what\u2019s going to perform well.\u201d<\/p>\n<h3>Email marketing + support<\/h3>\n<p>For your existing customer marketing, working in tandem with your support team can help decrease inquiries and build stronger relationships with your customers. Give them a heads up when you\u2019re going to send out a big email, for example, especially one that\u2019s about a new product, pricing tier, promotion, or package.<\/p>\n<p>They\u2019re also a great place to mine for email content ideas or to understand the customer better. Work with them as you build out onboarding sequences or retention nurture flows to deepen customer engagement in the product. They\u2019re going to know exactly where someone gets stuck and what information a customer needs at each part of the customer lifecycle.<\/p>\n<h3>Email marketing + sales<\/h3>\n<p>Sales has a reputation for going rogue with emails. It\u2019s why you need to work with sales leadership to make sure their cold email strategy dovetails with your email marketing one so your prospects don\u2019t get too many emails all at once.<\/p>\n<p>\u201cSales needs to understand what marketing\u2019s job is and that value equation, so you\u2019re not asking too much at the same time in every email campaign,\u201d says Price. \u201cInstead, work with them so that they\u2019re teaching the prospect something valuable, which can still be product-related, but isn\u2019t going to turn them off.\u201d<\/p>\n<p>Teaching reps to build sequences of emails that give information at a slower pace can help alleviate this issue. It can also help you execute more personalized or ABM plays without needing to be managing multiple CRMs. But that comes from leadership, first, since sales reps are often rewarded for the quantity of calls or emails they make.<\/p>\n<p>\u201cSales understandably doesn\u2019t have the patience to wait to make the direct ask, but the give-and-get equation of content exchange really works. Building sales emails into your overall strategy allows you to get the full scope of that equation so you\u2019re building trust and eventually getting that yes to the demo,\u201d says Price.<\/p>\n<h2 id=\"trends\">Emerging and evolving trends in email marketing strategy<\/h2>\n<p>The core tenet of email marketing hasn\u2019t changed\u2014deliver great emails that your audience wants to read.<\/p>\n<p>That\u2019s it. That\u2019s the trend.<\/p>\n<p>\u201cVolume across the board is at an all-time high, and it\u2019s expected to keep growing,\u201d says Price. \u201cThe secret is out that email marketing works, and now it\u2019s both a challenge and an opportunity for anyone in email marketing to break through the noise of a very crowded inbox.\u201d<\/p>\n<p>How marketers approach this challenge, though, is changing:<\/p>\n<h3>1. Personalization is so much more than &lt;first name&gt; in the subject line<\/h3>\n<p>We\u2019ve talked about segmentation as the bedrock of your email marketing strategy, and with it comes personalization. Even though it takes more work to send different versions of an email campaign, you get so much more in return.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-119711\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails-1024x404.png\" alt=\"Chart showing how marketers use personalization\" width=\"1024\" height=\"404\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails-1024x404.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails-300x118.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails-768x303.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails-1536x606.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/personalize-emails.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>25% of email marketers we talked to said that personalization was their most effective email marketing tactic. But when you drill down further into what personalization looks like, the majority of marketers still use basic &lt;first name&gt; merge tags. That\u2019s a huge missed opportunity to try out <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/quick-start-templates\">dynamic content or live content<\/a> like polls, interactive elements, countdown timers, or product recommendation engines.<\/p>\n<p>\u201cA lot of what inboxes are crowded with are people phoning it in,\u201d sighs Price. \u201cIf you\u2019re using AI just to send more emails without thinking about the subscriber on the other side, you\u2019re not going to do well. It needs to be specific, targeted emails that are truly valuable. Personalization is the most effective way to get better results.\u201d<\/p>\n<p>That doesn\u2019t mean personalizing every single email send, but rather looking at the entire email marketing ecosystem to determine where people care about your products slightly differently, like industry, persona, or tech stack. \u201cThere are 10,000 different ways you can personalize an email, but only you know your audience well enough to know what\u2019s going to resonate with them,\u201d says Price.<\/p>\n<h3>2. Triggered nurture flows &gt; one-off blasts<\/h3>\n<p>Part of how this works at scale is by automating behavioral-based emails so you\u2019re delivering personalization at the right time without necessarily sending a million emails yourself.<\/p>\n<p>Email automation sends the right message at the right time to subscribers, and email marketers lean on these automations in their strategy.\u00a0 Subscriber re-engagement campaigns, customer winback, and customer birthdays are among the other automated emails marketers love.<\/p>\n<p>Think of it like a ladder. The most opened email, on average, is the very first one someone receives. What\u2019s the next best action after that? And the next? It\u2019s a series of nudges you make to get them moving forward through the funnel.<\/p>\n<p>\u201cUsing the technology you have on the back end to pay attention to what your customer is doing, and figuring out where you add value at each point in the funnel, that\u2019s critical,\u201d says Price. \u201cIf they just set up an integration for the product, for instance, that\u2019s when you should send an email of how to make the most of that integration with next steps. It\u2019s so much more effective to respond when they take action.\u201d<\/p>\n<p>We often think of personalization as writing a draft of an email and changing one or two words, but it\u2019s much bigger than that. You have to meet them where they\u2019re at.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Drive engagement with dynamic content<\/p>\n\t\t\t\t<p>Design emails with live polls, personalized images, scratch-offs, and more with Litmus Personalize. No coding experience required.\n<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" class=\"text-white text-decoration-none\">Personalize emails<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3>3. An explosion of AI-powered automation<\/h3>\n<p>Of course, everyone\u2019s talking about how artificial intelligence is changing everything about email marketing. Most marketers plan to use AI to augment human work\u201470% say that up to half of their email marketing operations will be AI-driven by the end of 2026, while another 18% predict that 50-75% of their email marketing will be AI-driven.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-119709\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/AI-use.png\" alt=\"Chart showing the most impactful uses of AI for email marketing in 2025\" width=\"1000\" height=\"870\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/AI-use.png 1000w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/AI-use-300x261.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/AI-use-768x668.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p>While we\u2019re just as excited as everyone else about how AI can help make email marketers more productive and data-driven, we\u2019re pretty cautious on using AI as a replacement for your strategy.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\">Think of AI as an extension of the automation<\/a> you\u2019ve already come to rely on as an email marketer with a million items on your to-do list. Whether you use AI or not, a great email marketing campaign still needs to have:<\/p>\n<ul>\n<li aria-level=\"1\">A compelling and engaging design that aligns with your brand experience.<\/li>\n<li aria-level=\"1\">Valuable content that a subscriber or customer can use or benefit from.<\/li>\n<li aria-level=\"1\">Clear insights on the back end to help you measure what\u2019s working.<\/li>\n<\/ul>\n<p>Where it can really help if you get stuck with email marketing strategy is by asking AI to take on the role of \u201cemail marketing expert.\u201d Have it suggest campaign ideas based on your first-party data, drip campaign, or email sequences based on your product, or ask it for special offers ideas to sell more products.<\/p>\n<p>Remember, everyone else has access to this tool, too, so make sure to evaluate any recommendations based on your unique market positioning and audience preferences.<\/p>\n<h3>4. A more efficient modular email production process<\/h3>\n<p>80% of teams who use <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-modules-and-modular-email\">modular email designs<\/a> take two weeks or less to create a single email. We\u2019re seeing more and more teams use modular email coding practices to get their emails out the door, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\">with teams relying on templates<\/a> instead of doing everything one-off. Your email marketing strategy should also include the \u201chow\u201d part of email\u2014who designs, writes, codes, and deploys each send.<\/p>\n<p>Only 28% of companies report using a centralized design template system to maintain brand consistency across email types. Of the companies that do use templates:<\/p>\n<ul>\n<li aria-level=\"1\">55% update them at a regular cadence.<\/li>\n<li aria-level=\"1\">15% update them after major campaigns.<\/li>\n<li aria-level=\"1\">30% have no set frequency for refreshing these designs.<\/li>\n<\/ul>\n<p>Creating a library of code snippets and an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-need-email-brand-guidelines-and-what-to-put-in-them\">email style guide<\/a> sets standards for the visual appearance of your emails so that every message you send is consistent with your branding. Your email style guide should include details like:<\/p>\n<ul>\n<li aria-level=\"1\">Text considerations such as subject line copy and tone.<\/li>\n<li aria-level=\"1\">Image guidelines like size and style.<\/li>\n<li aria-level=\"1\">Call-to-action references like <a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/the-ultimate-guide-to-using-snippets-in-email-design\">code snippets<\/a> for your go-to<a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/a-guide-to-bulletproof-buttons-in-email-design\"> bulletproof buttons<\/a>.<\/li>\n<li aria-level=\"1\">Frequently used content including email headers, disclaimers, and icons.<\/li>\n<li aria-level=\"1\">Personalized and dynamic content rules.<\/li>\n<li aria-level=\"1\">Templates and modules.<\/li>\n<\/ul>\n<p>You don\u2019t have to reinvent the wheel every time you want to send an email. If you want your team to move faster so you can execute your strategy more effectively, then you\u2019ll need to optimize every part of the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/successful-email-workflow-management\">email production workflow.<\/a><\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Learn from the best<\/p>\n\t\t\t\t<p>Your favorite brands use Litmus to deliver flawless email experiences. Discover the ROI your emails can achieve with Litmus.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\" class=\"text-white text-decoration-none\">Explore Case Studies<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2 id=\"successful-campaigns\">Successful B2B and B2C email marketing campaigns at every stage of the funnel<\/h2>\n<p>When<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-plan-your-email-campaign-strategy-in-4-steps\"> building your email marketing strategy,<\/a> it\u2019s all about understanding what trigger points matter. Here are some great examples of emails at multiple stages of the funnel:<\/p>\n<h3>Top of funnel: welcome emails and newsletters<\/h3>\n<p>The top of the funnel is all about introducing who you are and what you do. Lead with value and personality so subscribers can get to know your emails and why they should always open them.<\/p>\n<p>This sunny welcome email does a great job of rolling out the welcome mat:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/1-PoolBar-scaled.png\" alt=\"\" \/><\/div>\n\n<p>Patagonia is a retailer, but this email doesn\u2019t mention their products at all. Instead, they\u2019re leaning hard into interesting audio-based content for their outdoorsy audience:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/2-PatagoniaStories-scaled.png\" alt=\"\" \/><\/div>\n\n<p>Top of funnel doesn\u2019t mean avoiding the product altogether. This example from Miro does a great job of showing what\u2019s new in a newsletter-style format:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/3-Miro-scaled.png\" alt=\"\" \/><\/div>\n\n<h3>Middle of funnel: Educational content<\/h3>\n<p>As subscribers deepen their relationship with you, it\u2019s all about engagement. What information is going to get them to click? What do they want to know? What\u2019s going to make them excited to get your emails?<\/p>\n<p>This kind of email does a great job at a lighter sell. It\u2019s new arrivals, but wrapped in a fun design:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/4-Cometeer-scaled.png\" alt=\"\" \/><\/div>\n\n<p>This may be a product drop, but it\u2019s wrapped in information about how to do your job more effectively:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/5-TheReplay-scaled.png\" alt=\"\" \/><\/div>\n\n<p>Make it as easy as possible for your prospects and customers to engage with you:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/6-Klaviyo-scaled.png\" alt=\"\" \/><\/div>\n\n<p>And this email goes more on \u201chow-to\u201d style content, rather than just talking about the product:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/Damp-email-preview-1-scaled.png\" alt=\"\" \/><\/div>\n\n<h3>Bottom of funnel: Case studies, product launches, and customer appreciation<\/h3>\n<p>When it\u2019s time to sell, don\u2019t shy away from it. Whether you\u2019re doing discounts or using social proof to show prospects exactly why you\u2019re awesome, be loud and proud about it.<\/p>\n<p>This email has that humble-brag thing going for it:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/7-Licorice.com_-scaled.png\" alt=\"\" \/><\/div>\n\n<p>A classic product launch with a really fresh design:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/8-Floyd-email-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p>Always here for puns, especially those that express customer appreciation:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/08\/9-Adun-scaled.png\" alt=\"\" \/><\/div>\n\n<h2 id=\"tools\">The tools that bring your email marketing strategy to life<\/h2>\n<table class=\"table table-striped table-hover\">\n<thead>\n<tr>\n<th>Strategic Area<\/th>\n<th>Key Questions<\/th>\n<th>Tools List<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Segmentation<\/td>\n<td>Who will receive this email?<br \/>\nWhat are our goals for its performance?<\/td>\n<td>ESPs like Salesforce, MailChimp, Klaviyo, and Campaign Monitor<\/td>\n<\/tr>\n<tr>\n<td>Personalization<\/td>\n<td>Can we add more engaging elements to the email?<\/td>\n<td>Litmus Personalize, behavioral analytics tools like Customer.io<\/td>\n<\/tr>\n<tr>\n<td>Automation and AI<\/td>\n<td>What next step does our audience need to take?<\/td>\n<td>ESP and Litmus Assistant<\/td>\n<\/tr>\n<tr>\n<td>Testing and Optimization<\/td>\n<td>How does the email appear in every device and email client?<\/td>\n<td>Litmus Test, Litmus Guardian<\/td>\n<\/tr>\n<tr>\n<td>KPI Analysis<\/td>\n<td>How did the email perform against our goals?<\/td>\n<td>Litmus Analytics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Bring your strategy to life with Litmus<\/h2>\n<p>You can invest hours and hours into a meticulous email marketing strategy, but you won\u2019t know how it works until you get it into inboxes! Efficient <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-builder\/\">building<\/a>, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\/\">previews<\/a>, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\">testing<\/a> with Litmus make it easier to bring your email ideas to life, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\">analytics<\/a> show you what subscribers think.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Take the stress out of sending<\/p>\n\t\t\t\t<p>Catch errors before they reach subscribers. Test rendering, links, and spam scores in seconds with Litmus.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" class=\"text-white text-decoration-none\">Start email testing<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<p>&nbsp;<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n      <script type=\"application\/ld+json\">\n  \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \n  \"@type\": \"FAQPage\",\n  \"mainEntity\":[ \n    {\n        \n        \"@type\": \"Question\",\n        \"name\": \"What are the most effective email marketing strategies?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"The most effective email marketing strategies include:\n\nAudience Segmentation:\u00a0Dividing subscribers into targeted groups for relevant messages.\nPersonalization:\u00a0Tailoring content, offers, and timing to individual preferences.\nContent Planning:\u00a0Delivering valuable content aligned with the customer journey.\nA\/B Testing &amp; Optimization:\u00a0Continuously testing and refining campaigns for better performance and deliverability.\nAutomation:\u00a0Using tools to send triggered emails and manage campaigns efficiently.\n\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"How do I create an email marketing strategy?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"To create an email marketing strategy:\n\nDefine clear goals:\u00a0Determine what you want your emails to achieve (e.g., sales, engagement).\nIdentify and segment your audience:\u00a0Understand your recipients and group them accordingly.\nPlan content:\u00a0Map out the types of emails and their role in the subscriber lifecycle.\nEstablish key metrics:\u00a0Decide how you&#8217;ll measure success (e.g., open rates, conversions).\nImplement testing:\u00a0Plan for continuous optimization of your email campaigns.\nSelect appropriate tools:\u00a0Choose an email service provider (ESP) and other necessary software.\n\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"What are the benefits of email marketing?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Email marketing offers several key benefits:\n\nHigh ROI:\u00a0Consistently provides one of the highest returns on investment.\nDirect communication:\u00a0Allows for personal, one-to-one interaction with your audience.\nRelationship building:\u00a0Fosters stronger connections and loyalty with customers.\nTargeted messaging:\u00a0Enables highly personalized campaigns for increased relevance.\nMeasurable results:\u00a0Provides clear data to track performance and refine future efforts.\n\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"How often should you send marketing emails?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"The ideal frequency for sending marketing emails depends on your audience&#8217;s preferences and the value of your content. There is no fixed rule; instead, focus on:\n\nAudience expectations:\u00a0Avoid sending too many emails, which can lead to unsubscribes, or too few, which can cause disengagement.\nContent value:\u00a0Only send emails when you have something valuable and relevant to share.\nTesting:\u00a0Experiment with different frequencies and monitor engagement metrics to find what works best for your subscribers.\n\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"What is email list segmentation?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Email list segmentation is the process of dividing your main email subscriber list into smaller, more targeted groups based on shared characteristics. These characteristics can include demographics, purchase history, engagement levels, interests, or geographic location. The primary goal is to send highly relevant and personalized email campaigns to each specific segment, leading to increased engagement, higher open rates, and better conversion rates compared to sending generic messages to an entire list.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"How does automation enhance email marketing?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Automation significantly enhances email marketing by:\n\nImproving efficiency:\u00a0Automating repetitive tasks like welcome series, abandoned cart reminders, and re-engagement campaigns.\nEnsuring timeliness:\u00a0Delivering emails at optimal moments based on subscriber actions or triggers.\nEnabling personalization at scale:\u00a0Facilitating dynamic content and tailored messaging without manual effort.\nIncreasing scalability:\u00a0Allowing marketers to manage large lists and complex campaigns more effectively.\nMaintaining consistency:\u00a0Ensuring regular and relevant communication to nurture customer relationships over time.\n\n\"\n        } }  ]\n}\n<\/script>\n\n<section class=\"faq py-5\" id=\"faqs-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t<div class=\"container overflow-hidden\">\n\t\t<div class=\"row g-5\">\n\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<h2><\/h2>\n\t\t\t\t\t<h2>Email Marketing Strategy FAQs<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-md-8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"faq-wrapper\" id=\"faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-0 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center \" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-0\" aria-expanded=\"true\" aria-controls=\"faq-answer-0\"><strong> What are the most effective email marketing strategies?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-0\" class=\"collapse px-3 pb-3 show\" aria-labelledby=\"faq-question-0\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>The most effective email marketing strategies include:<\/p>\n<ul class=\"pl-4 list-disc list-inside text-neutral-800 dark:text-neutral-200\">\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Audience Segmentation:<\/strong>\u00a0Dividing subscribers into targeted groups for relevant messages.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Personalization:<\/strong>\u00a0Tailoring content, offers, and timing to individual preferences.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Content Planning:<\/strong>\u00a0Delivering valuable content aligned with the customer journey.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>A\/B Testing &amp; Optimization:<\/strong>\u00a0Continuously testing and refining campaigns for better performance and deliverability.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Automation:<\/strong>\u00a0Using tools to send triggered emails and manage campaigns efficiently.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-1 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-1\" aria-expanded=\"false\" aria-controls=\"faq-answer-1\"><strong> How do I create an email marketing strategy?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-1\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-1\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>To create an email marketing strategy:<\/p>\n<ol class=\"pl-4 list-disc list-inside text-neutral-800 dark:text-neutral-200\">\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Define clear goals:<\/strong>\u00a0Determine what you want your emails to achieve (e.g., sales, engagement).<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Identify and segment your audience:<\/strong>\u00a0Understand your recipients and group them accordingly.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Plan content:<\/strong>\u00a0Map out the types of emails and their role in the subscriber lifecycle.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Establish key metrics:<\/strong>\u00a0Decide how you&#8217;ll measure success (e.g., open rates, conversions).<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Implement testing:<\/strong>\u00a0Plan for continuous optimization of your email campaigns.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Select appropriate tools:<\/strong>\u00a0Choose an email service provider (ESP) and other necessary software.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-2 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-2\" aria-expanded=\"false\" aria-controls=\"faq-answer-2\"><strong> What are the benefits of email marketing?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-2\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-2\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing offers several key benefits:<\/p>\n<ul class=\"pl-4 list-disc list-inside text-neutral-800 dark:text-neutral-200\">\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>High ROI:<\/strong>\u00a0Consistently provides one of the highest returns on investment.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Direct communication:<\/strong>\u00a0Allows for personal, one-to-one interaction with your audience.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Relationship building:<\/strong>\u00a0Fosters stronger connections and loyalty with customers.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Targeted messaging:<\/strong>\u00a0Enables highly personalized campaigns for increased relevance.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Measurable results:<\/strong>\u00a0Provides clear data to track performance and refine future efforts.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-3 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-3\" aria-expanded=\"false\" aria-controls=\"faq-answer-3\"><strong> How often should you send marketing emails?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-3\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-3\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>The ideal frequency for sending marketing emails depends on your audience&#8217;s preferences and the value of your content. There is no fixed rule; instead, focus on:<\/p>\n<ul class=\"pl-4 list-disc list-inside text-neutral-800 dark:text-neutral-200\">\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Audience expectations:<\/strong>\u00a0Avoid sending too many emails, which can lead to unsubscribes, or too few, which can cause disengagement.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Content value:<\/strong>\u00a0Only send emails when you have something valuable and relevant to share.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Testing:<\/strong>\u00a0Experiment with different frequencies and monitor engagement metrics to find what works best for your subscribers.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-4 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-4\" aria-expanded=\"false\" aria-controls=\"faq-answer-4\"><strong> What is email list segmentation?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-4\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-4\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>Email list segmentation is the process of dividing your main email subscriber list into smaller, more targeted groups based on shared characteristics. These characteristics can include demographics, purchase history, engagement levels, interests, or geographic location. The primary goal is to send highly relevant and personalized email campaigns to each specific segment, leading to increased engagement, higher open rates, and better conversion rates compared to sending generic messages to an entire list.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-5 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-5\" aria-expanded=\"false\" aria-controls=\"faq-answer-5\"><strong> How does automation enhance email marketing?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-5\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-5\" data-bs-parent=\"#faq-wrapper-block_bc5fc450f5a89261656acd7616cfb79a\">\n\t\t\t\t\t\t\t\t\t<p>Automation significantly enhances email marketing by:<\/p>\n<ul class=\"pl-4 list-disc list-inside text-neutral-800 dark:text-neutral-200\">\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Improving efficiency:<\/strong>\u00a0Automating repetitive tasks like welcome series, abandoned cart reminders, and re-engagement campaigns.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Ensuring timeliness:<\/strong>\u00a0Delivering emails at optimal moments based on subscriber actions or triggers.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Enabling personalization at scale:<\/strong>\u00a0Facilitating dynamic content and tailored messaging without manual effort.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Increasing scalability:<\/strong>\u00a0Allowing marketers to manage large lists and complex campaigns more effectively.<\/li>\n<li class=\"text-neutral-800 dark:text-neutral-200\"><strong>Maintaining consistency:<\/strong>\u00a0Ensuring regular and relevant communication to nurture customer relationships over time.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t<\/div><!--faq-wrapper-->\n\t\t\t<\/div><!--col-md-8-->\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Discover a strategic framework, email strategy templates, and tools to build high\u2011impact email marketing plans for any business.<\/p>\n","protected":false},"author":54,"featured_media":85205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363],"blog_category":[10301,10306],"class_list":["post-88373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","blog_category-email-campaign-management","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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