{"id":88810,"date":"2024-07-17T15:23:00","date_gmt":"2024-07-17T19:23:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=88810"},"modified":"2025-11-21T15:33:16","modified_gmt":"2025-11-21T20:33:16","slug":"how-the-litmus-team-uses-email-guardian-and-you-can-too","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-the-litmus-team-uses-email-guardian-and-you-can-too","title":{"rendered":"How the Litmus Team Uses Email Guardian (and You Can Too!)"},"content":{"rendered":"\n\n\t
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What a beautiful email. Designed with Dark Mode<\/a> and accessibility in mind. Coded to work as seamlessly as possible in every inbox. You even got it approved by all stakeholders in no time. You hit send, and then\u2026<\/p>\n

The primary call-to-action link is broken. And you sent it out to a sizable segment.<\/p>\n

As an email marketing team who markets to email marketers, we understand the importance of delivering effective emails because email marketers (we\u2019re talking about ourselves here, too!) have incredibly high standards when it comes to the emails that land in their inbox.<\/p>\n

Sure, email clients don\u2019t make it easy with over 300,000 potential email renderings<\/a> and email client updates that can happen on average every 1.2 days<\/a>. But we\u2019re up for that challenge at Litmus.<\/p>\n

Here are some of the ways we keep our cool while working to create email magic\u2014thanks in large part to our email \u201csafety net\u201d, Email Guardian.<\/p>\n

How we stay on top of 120+ emails and email templates<\/h2>\n

Just like us, you\u2019re juggling a million things: how to meet your email marketing goals, setting up email automations, and managing a massive library of email design templates.<\/p>\n

So, how does the Litmus team keep tabs on how their critical emails and email templates display\u2014without losing our heads?<\/p>\n

Every quarter, we test every single email template in our Litmus Design Library<\/a> using Previews & QA<\/a> to ensure there are no critical issues. Our focus here is to ensure that every single email and email template still displays (or renders) as expected in every email client and device and that our emails work as subscribers expect them to.<\/p>\n

While this quarterly task is invaluable in helping us maintain our email templates, it doesn\u2019t help us react quickly to unexpected and ad hoc email updates and changes.<\/p>\n

Litmus Email Guardian does.\u00a0<\/strong><\/p>\n

By ensuring every email and email template is monitored by Email Guardian<\/a>, we no longer have to worry about unexpected changes that impact our emails. Litmus Email Guardian helps us protect our emails and ensure our subscribers have the best possible experience of Litmus in their inbox.<\/p>\n

Plus, the Email Guardian Dashboard<\/strong><\/a> makes it easy to assess the comprehensive impact of Email Guardian’s monitoring efforts. We consider this our one-stop shop to:<\/p>\n

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  • \ud83d\udd0d Track everything easily.<\/strong>\u00a0Monitor multiple emails faster.<\/li>\n
  • \ud83d\udcca More control.<\/strong>\u00a0Set and adjust monitoring end dates.<\/li>\n
  • \ud83e\udd1d Better collaboration.<\/strong>\u00a0Add notes when unenrolling emails.<\/li>\n
  • \ud83d\udce9 Staying informed.<\/strong>\u00a0Configure monitoring email alerts by email.<\/li>\n
  • \ud83d\udcdd Improved documentation.<\/strong>\u00a0Access a more complete, robust history.<\/li>\n<\/ul>\n
    \"Email
    Litmus Email Guardian<\/a>\u00a0Dashboard<\/figcaption><\/figure>\n

    Where does Litmus Email Guardian fit in the email workflow?<\/h2>\n

    While the email workflow<\/a> our team has adopted is well-defined, it\u2019s flexible enough to be able to adapt when new technology is available which can help us be more efficient. It\u2019s our opinion that email workflows should be continually reviewed and updated to best support the changing needs of the team.<\/p>\n

    We use Litmus throughout the email workflow, from building to QA\u2014and even proofing. Rather than starting to monitor an email using Email Guardian when an email is first created, we\u2019ve chosen to add newly created emails and email templates to Email Guardian after the email has been proofed and approved.<\/p>\n

    At this point in the email workflow, the email is fully QA\u2019d and proofed by all stakeholders, meaning it\u2019ll be the version of the email we\u2019ll be sending and what our subscribers will receive.<\/p>\n

    This helps ensure Email Guardian isn\u2019t monitoring an email that\u2019s a work-in-progress\u2014as you know, emails aren\u2019t always built, QA\u2019d, and proofed in a single day.<\/p>\n\"\"\n

    It\u2019s easy to add this step to our workflow because it\u2019s literally<\/em> a single button press within our Previews & QA checklist!<\/p>\n

    And with that single click, we have collective peace of mind that if email clients were to update unexpectedly and impact how emails are displayed, Email Guardian is keeping a watchful eye on our emails\u2014and if something does change, we\u2019ll be notified.<\/p>\n

    What if we have multiple emails that need monitoring?<\/strong> It’s as easy as going down the list and toggling on monitoring.<\/p>\n