{"id":88916,"date":"2023-12-22T15:28:49","date_gmt":"2023-12-22T20:28:49","guid":{"rendered":"https:\/\/www.litmus.com\/?p=88916"},"modified":"2025-12-12T08:50:10","modified_gmt":"2025-12-12T13:50:10","slug":"favorite-emails-december-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/favorite-emails-december-2023","title":{"rendered":"The Litmus Team\u2019s Favorite Emails for December 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_568de711fc2e2997b4a526dd954a365a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\">second busiest month<\/a> of the year for engagement!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What stood out? Playful animations, clever campaigns, and thoughtful timing were top of our list. Keep reading for our handpicked selection, or skip ahead to discover what caught our eye!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#ruggable\"><span style=\"font-weight: 400;\">Ruggable<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#pair\"><span style=\"font-weight: 400;\">Pair Eyewear<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#grammarly\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#girlfriend\"><span style=\"font-weight: 400;\">Girlfriend Collective<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"ruggable\"><span style=\"font-weight: 400;\">Ruggable<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">You have a new message<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/manual\/11052024-1c.gif\" alt=\"\" \/><\/div>\n\n<p><strong>Carin Slater (Email and Content Growth Marketing Manager) says<\/strong><span style=\"font-weight: 400;\">: What stood out to me about this <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/ruggable.com\/\" target=\"_blank\" rel=\"noopener\">Ruggable<\/a> email? All of it! I love the fun play on the &#8220;you have a new message&#8221; and the message bubble format. The shifting <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">animated GIF<\/span><\/a><span style=\"font-weight: 400;\"> behind showing off the rugs is wonderful, too.<\/span><\/p>\n<h2 id=\"pair\"><span style=\"font-weight: 400;\">Pair Eyewear<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">7 Days of Pair: Day ONE\ud83c\udf81<br \/>\n<\/span><strong>Preview text:<\/strong> <span style=\"font-weight: 400;\">Unwrap today&#8217;s Top + FREE SHIPPING!<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2c-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><strong>Angie Weyman (Product Marketing Manager) says<\/strong><span style=\"font-weight: 400;\">: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/paireyewear.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pair Eyewear<\/span><\/a><span style=\"font-weight: 400;\"> wearers (like me) love how our glasses can switch out top frame for a new look. Pair is amazing at releasing new top frames regularly, but for the holidays they had a \u201c7 Days of Pair\u201d campaign, releasing a new top frame each day. This email campaign for day one has a captivating <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GIF image<\/span><\/a><span style=\"font-weight: 400;\"> (oooh what&#8217;s it going to be?) and if that wasn&#8217;t enough, there are a few simple clues to further entice subscribers to find out what the special release is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rest of the email has clear expectations for when and what to expect for the campaign (great imagery for almost <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">counting down each day<\/span><\/a><span style=\"font-weight: 400;\">), specific dates for ordering (always helpful this time of year), and very clean <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-footer-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email footer<\/span><\/a><span style=\"font-weight: 400;\"> call outs for SMS and referral programs.<\/span><\/p>\n<h2 id=\"grammarly\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">You should be proud of last week\u2019s success.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3c.png\" alt=\"\" \/><\/div>\n\n<p><strong>Logan Sandrock Baird (Senior Community Evangelist) says: <\/strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\"> does a great job of offering up personalized data in a way that makes you feel accomplished. Unless writing is your main responsibility, you may not be aware of how much you write in a week, but writing constitutes effort like any other labor. It&#8217;s validating to see it represented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The layout is clean\u2014with plenty of negative space for easy comprehension\u2014the articles are helpful and the &#8220;Get More from Grammarly&#8221; section is a clever way of presenting data on which features you&#8217;ve opted in to.<\/span><\/p>\n<h2 id=\"girlfriend\"><span style=\"font-weight: 400;\">Girlfriend Collective<\/span><\/h2>\n<p><strong>Subject line:<\/strong> <span style=\"font-weight: 400;\">FOUND IT<\/span><\/p>\n<div style='position: relative;width: auto;padding: 0 0 161.72%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none' id=\"experience-65819510479ad\" data-aspectRatio=\"0.61835749\"><iframe allowfullscreen src='https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/email-display' style='position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%' frameborder='0' class='ceros-experience' title='Dec-Girlfriend-Collective' scrolling='no'><\/iframe><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/packages\/email-display\/assets\/scroll-proxy.min.js\" data-ceros-origin-domains=\"\"><\/script><\/p>\n<p><strong>Kimberly Huang (Content Marketing Manager) says<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> At first, I was worried that <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/girlfriend.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Girlfriend Collective<\/span><\/a><span style=\"font-weight: 400;\"> tried to use a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/misleading-subject-lines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">misleading subject line<\/span><\/a><span style=\"font-weight: 400;\"> to grab my attention! But it all made sense once I opened up the email and saw the playful animated GIF in the hero section (clever!). I also appreciate how short, succinct, and direct the email is.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">See you next year!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That&#8217;s a wrap on our monthly round-up of favorite emails! We hope you enjoyed perusing our collection from December 2023. We\u2019ll be back in the new year with our picks!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_956486dcd236fb862328190a615f191d\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-design.svg\">\n\t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\n\t\t\t  <h2 class=\"h-sm\"><strong>Boost efficiency and scale email development<\/strong><\/h2>\n\t\t\t  <p>Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.<\/p>\n\t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\n\t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t  <a class=\"btn btn-primary\" rel=\"noopener\" target=\"_blank\" href=\"\/email-design\/\">Learn more<\/a>\n\t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t       <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover top email picks for December 2023 from the Litmus team, featuring real-life examples, innovative ideas, and design inspiration to elevate your email campaigns.<\/p>\n","protected":false},"author":25,"featured_media":85016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10267,478],"blog_category":[10303],"class_list":["post-88916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-performance","tag-design","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Litmus Team\u2019s Favorite Emails for December 2023 - Litmus<\/title>\n<meta name=\"description\" content=\"Check out our favorite emails from December 2023! 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