{"id":88930,"date":"2023-12-26T08:00:00","date_gmt":"2023-12-26T13:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=88930"},"modified":"2025-10-08T17:02:43","modified_gmt":"2025-10-08T21:02:43","slug":"this-month-in-email-december-2023","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/this-month-in-email-december-2023","title":{"rendered":"This Month in Email: A Recap of Email Marketing News in December 2023"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_d40182b4a1a6a4f212e7dd06319c3b06\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>And we&#8217;re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing.<\/p>\n<p>What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#lighter-news\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"news\"><span style=\"font-weight: 400;\">\ud83d\udcf0 News headlines<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><strong>Gmail\u2019s \u2018unsubscribe\u2019 button gets a makeover.<\/strong> <span style=\"font-weight: 400;\">It\u2019s now more prominent (colored blue) and available on the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.androidcentral.com\/apps-software\/gmail-blue-unsubscribe-button-on-the-web\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">web version of Gmail<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Plus, a new feature gets added to Gmail\u2019s package tracking.<\/strong><span style=\"font-weight: 400;\"> Now, whenever a delivery estimate changes, the delay will be noted <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.pcmag.com\/news\/now-gmail-can-let-you-know-about-package-delays\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">at the top of inboxes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Proton Mail launches encrypted email and calendar desktop<\/strong><span style=\"font-weight: 400;\"> app in beta, featuring offline capabilities and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/12\/14\/24000696\/proton-mail-desktop-app-mac-windows-encrypted\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">encrypted email forwarding<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Microsoft Outlook&#8217;s new AI-powered dictation tool<\/strong><span style=\"font-weight: 400;\"> allows users to draft emails using voice commands and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.makeuseof.com\/microsoft-outlook-voice-dictate-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI-backed voice recognition<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>Passport expiring? You\u2019ll get an email reminder to renew.<\/strong> U.S. passport holders will now receive a 12-month email ahead of their passport expiration date, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/thriftytraveler.com\/news\/passport-renewal-email-reminders\/\" target=\"_blank\" rel=\"noopener\">reminding them to renew<\/a>.<\/li>\n<li aria-level=\"1\"><strong>Europe takes the lead for AI regulation,<\/strong><span style=\"font-weight: 400;\"> signaling a path to how democracy can <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/commentisfree\/2023\/dec\/13\/europe-regulating-ai-artificial-intelligence-threat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">steer AI towards the public interest<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>GoodRX faces potential class action<\/strong> <span style=\"font-weight: 400;\">after<\/span> <span style=\"font-weight: 400;\">a customer claims to have received a payment-seeking email after 9 p.m., potentially violating <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/bocanewsnow.com\/2023\/12\/16\/goodrx-may-face-class-action-lawsuit-over-florida-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Florida Consumer Collection Practices Act (FCCPA)<\/span><\/a><span style=\"font-weight: 400;\"> &#8216;do not contact&#8217; hours.<\/span><\/li>\n<li aria-level=\"1\"><strong>Vailmail forecasts AI-driven disinformation<\/strong><span style=\"font-weight: 400;\"> and heightened cyber threats in 2024, emphasizing the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.securityinformed.com\/news\/2024-predictions-ai-cybersecurity-email-authentication-co-1570789655-ga.1702884389.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">significance of email authentication<\/span><\/a><span style=\"font-weight: 400;\">, especially during the U.S. election year.<\/span><\/li>\n<li aria-level=\"1\"><strong>The accessibility of generative AI technologies<\/strong> <span style=\"font-weight: 400;\">has led to a rise in AI-generated email fraud and phishing attacks, according to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/siliconangle.com\/2023\/12\/19\/new-report-warns-rise-ai-generated-email-fraud-phishing-attacks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a new report Abnormal Security<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>As anticipated, AI fuels holiday phishing scams,<\/strong><span style=\"font-weight: 400;\"> prompting Google to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.scmagazine.com\/news\/ai-drives-holiday-phishing-scams-as-well-as-email-defenses\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bolster its defense mechanisms<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2 id=\"lighter-news\"><span style=\"font-weight: 400;\">\ud83c\udf1f In lighter news<\/span><\/h2>\n<ul>\n<li><strong>Oops (again) from Northeastern University.<\/strong> <span style=\"font-weight: 400;\">For the second consecutive year, Northeastern University has once again <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wbur.org\/news\/2023\/12\/18\/northeastern-university-mistaken-acceptance-emails-masters-programs-newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">erroneously dispatched acceptance emails<\/span><\/a><span style=\"font-weight: 400;\"> to graduate school applicants.<\/span><\/li>\n<li aria-level=\"1\"><strong>You\u2019re not the only one: email search can be frustrating.<\/strong> <span style=\"font-weight: 400;\">These tips will help you <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/tech\/personal-tech\/email-search-tricks-gmail-outlook-apple-mail-heres-how-to-do-it-smarter-75c12155\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">find the message you need, faster<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><strong>What does your email signature say about you?<\/strong><span style=\"font-weight: 400;\"> And what <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nypost.com\/2023\/12\/18\/lifestyle\/what-your-email-signature-says-about-you-and-what-to-use-instead\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">should you use<\/span><\/a><span style=\"font-weight: 400;\"> instead?<\/span><\/li>\n<\/ul>\n<h2 id=\"ecms\"><span style=\"font-weight: 400;\">\ud83d\udcca Email Client Market Share<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top 10 most popular email clients of November 2023 (source: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus\u2019 Email Client Market Share<\/span><\/a><span style=\"font-weight: 400;\">) are:<\/span><b><\/b><\/p>\n<ol>\n<li aria-level=\"1\"><strong>Apple<\/strong><span style=\"font-weight: 400;\">: 66.83%<\/span><\/li>\n<li aria-level=\"1\"><strong>Gmail<\/strong><span style=\"font-weight: 400;\">: 22.82%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook<\/strong><span style=\"font-weight: 400;\">: 3.04%<\/span><\/li>\n<li aria-level=\"1\"><strong>Yahoo Mail<\/strong><span style=\"font-weight: 400;\">: 2.70%<\/span><\/li>\n<li aria-level=\"1\"><strong>Google Android<\/strong><span style=\"font-weight: 400;\">: 1.35%<\/span><\/li>\n<li aria-level=\"1\"><strong>Outlook.com<\/strong><span style=\"font-weight: 400;\">: 0.57%<\/span><\/li>\n<li aria-level=\"1\"><strong>Thunderbird<\/strong><span style=\"font-weight: 400;\">: 0.20%<\/span><\/li>\n<li aria-level=\"1\"><strong>Samsung Mail<\/strong><span style=\"font-weight: 400;\">: 0.11%<\/span><\/li>\n<li aria-level=\"1\"><strong>Web.de<\/strong><span style=\"font-weight: 400;\">: 0.04%<\/span><\/li>\n<li aria-level=\"1\"><strong>GMX<\/strong><span style=\"font-weight: 400;\">: 0.05%<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Stay in the email loop<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">Subscribe to Litmus News<\/a> for the latest, handpicked email content and news you should know about\u2014from both Litmus and the rest of the email world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did we miss something? Let us know at <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\">hello@litmus.com<\/a>!<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_49c0a92cbaabb814fcbad0fb7d017ca6\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/spam-icon.png\" alt=\"4 envelopes in different colors\" width=\"1400\" height=\"1623\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>This isn\u2019t your ordinary email newsletter.<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Stay in the email loop, but not in a boring way. Get the latest industry news, best practices, and inspo for your next email.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-news\">\n\t\t\t\t\t\tSubscribe\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the latest happenings in the world of email marketing, and the biggest headlines shaping the email industry in December 2023.<\/p>\n","protected":false},"author":25,"featured_media":88898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[681,9363],"blog_category":[10304],"class_list":["post-88930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-client-market-share","tag-email-marketing-strategy","blog_category-email-industry-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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