{"id":91365,"date":"2024-02-07T09:00:00","date_gmt":"2024-02-07T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=91365"},"modified":"2025-12-17T16:11:11","modified_gmt":"2025-12-17T21:11:11","slug":"new-in-litmus-live-polls","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/new-in-litmus-live-polls","title":{"rendered":"New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_73cf28e358492b7374f45c75e8a263ea\" class=\"block-simple-text-block alignfull bg-texture \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing.<\/p>\n<p>Last fall we launched two new powerful features, available in every <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">Litmus plan<\/a>, to help you embrace this new era of email with open arms:<\/p>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\">Litmus Email Guardian<\/a> monitors and protects all of your most important emails<\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/quick-start-templates\">Litmus Personalize Essentials<\/a> makes email personalization easy and effective for all marketers<\/li>\n<\/ul>\n<p>Over the next few months, you\u2019ll see several new innovative features that will help you elevate email engagement and make every send count. Starting with&#8230;<\/p>\n<h2>Live Polls in Litmus Personalize Essentials<\/h2>\n<p>If you\u2019ve been searching for ways to level up your email personalization strategy, you\u2019re in the right place. Live Polls in Litmus Personalize Essentials help you give subscribers a voice\u2014while gathering critical first party data\u2014by providing them with an easy, fun way to share their preferences with your brand in real time.<\/p>\n<p>Take a look at how it works:<\/p>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Live Polls in Litmus Personalize Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/0uyebjit8e?dnt=1#?secret=vaXEAJEYGG\" data-secret=\"vaXEAJEYGG\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Including Live Polls will help you\u2026<\/h2>\n<ul>\n<li aria-level=\"1\"><strong>Refine your segmentation<\/strong> with first-party data by asking about subscriber preferences and letting their feedback shape future emails they receive from your brand<\/li>\n<li aria-level=\"1\"><strong>Gauge interest<\/strong> on topics for your next newsletter or webinar or products to feature in your next sale or event<\/li>\n<li aria-level=\"1\"><strong>Bring a little fun and interactivity<\/strong> to every send with the ability for subscribers to see in real time what others prefer<\/li>\n<\/ul>\n<h2>Ready to get started?<\/h2>\n<p>It\u2019s never been easier to create emails that stand out to your audience for all the right reasons and there\u2019s no better time to start than right now. Level up your email personalization game, listen to your subscribers, and drive results with new Live Polls. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/\">Book a demo!<\/a>!<\/p>\n<div id=\"awebChromeHelper\"><\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_b00e86815dbfc69673fe5e4a773fcdba\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/07\/blog-cta-buttons-integrations.svg\" alt=\"email marketing integrations from Litmus\" width=\"61\" height=\"51\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Welcome to the new era of email<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Today, email is about crafting experiences that foster brand relationships\u2014and it\u2019s time to equip yourself with the tools you need for this brave new world of email marketing.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/new-product-release\">\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":91389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[381],"blog_category":[10307,61],"class_list":["post-91365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-personalization","blog_category-email-personalization","blog_category-features-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize - Litmus<\/title>\n<meta name=\"description\" content=\"Discover our new Live Polls feature and learn how to create interactive emails to engage your subscribers and gather valuable feedback. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-live-polls\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize\" \/>\n<meta property=\"og:description\" content=\"Discover our new Live Polls feature and learn how to create interactive emails to engage your subscribers and gather valuable feedback. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-live-polls\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-07T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T21:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/Foundations-of-Privacy-24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize - Litmus","description":"Discover our new Live Polls feature and learn how to create interactive emails to engage your subscribers and gather valuable feedback. 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