{"id":96640,"date":"2024-05-03T07:32:00","date_gmt":"2024-05-03T11:32:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=96640"},"modified":"2024-05-02T10:42:32","modified_gmt":"2024-05-02T14:42:32","slug":"how-to-use-chatgpt-to-create-an-email-sequence","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-use-chatgpt-to-create-an-email-sequence","title":{"rendered":"How to Use ChatGPT to Create an Email Sequence\u00a0"},"content":{"rendered":"\n\n\t
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Remember in 2022 when <\/span>ChatGPT<\/span><\/a> had just launched and everyone was trying to figure out how best to use it?<\/span><\/p>\n

ChatGPT\u2014and AI (Artificial Intelligence) for that matter\u2014took the world by storm, affecting our personal and professional lives.<\/span><\/p>\n

Once I got past the \u201cplaying around\u201d phase (I might\u2019ve asked ChatGPT to write me an email marketing poem or two), I started getting more serious and evaluated how to leverage the AI assistant to make my day-to-day work more efficient as an email marketer.<\/span><\/p>\n

Can <\/span>AI streamline the email workflow<\/span><\/a>? Absolutely, but you have to do the work to figure out how it will work for you.<\/span><\/p>\n

According to our State of Email<\/a> survey results, email marketers are still coming around on AI for email marketing, but 43% of email marketers are either using AI in email creation or they plan to in the future.<\/span><\/p>\n

And when we asked email marketers which AI platform they used most, ChatGPT was far and away the most popular.<\/span><\/p>\n\"state\n

That being said, email creation is not the only way to use AI in email marketing. There\u2019s so much more opportunity to integrate platforms like ChatGPT into your email program.<\/span><\/p>\n

One of my favorite ways I\u2019ve incorporated AI into my workflow is by using Generative AI through ChatGPT to help me brainstorm and bring an email sequence to life. <\/span><\/p>\n

Let’s take a look at the process I go through to use ChatGPT to create an email sequence.<\/span><\/p>\n

Create an outline and a goal for your ChatGPT query<\/h2>\n

As email marketers, we\u2019re always finding ways to automate emails that speak to subscribers so they stay loyal to your brand. Each of these <\/span>automated email workflows<\/span><\/a> should have useful topics or resources for your subscribers and goals that you\u2019d like to achieve.\u00a0<\/span><\/p>\n

Sometimes you can have <\/span>too many<\/span><\/i> ideas\u2014or you could be drawing a blank\u2014and that\u2019s where a brief outline comes in to sort out what you\u2019d like to achieve.<\/span><\/p>\n

Going into any AI-related project, remember to draft an outline or have some key ideas going into it. While ChatGPT holds a wealth of information, it\u2019s also up to you to help ChatGPT guide you toward the responses you\u2019re looking for.<\/span><\/p>\n

Start off with what you know by mapping out these questions:<\/span><\/p>\n