{"id":97962,"date":"2024-05-24T18:19:09","date_gmt":"2024-05-24T22:19:09","guid":{"rendered":"https:\/\/www.litmus.com\/?p=97962"},"modified":"2025-06-25T11:31:41","modified_gmt":"2025-06-25T15:31:41","slug":"how-to-use-email-scratch-offs","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-use-email-scratch-offs","title":{"rendered":"Make Every Subscriber a Winner: How to Use Email Scratch-Offs"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_66ea8685d5e02333add38c6cb1e2b13a\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">On average, subscribers only spend <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">8.97 seconds with an email<\/span><\/a><span style=\"font-weight: 400;\">. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why we\u2019re thrilled to welcome the newest quick-start <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-best-10-personalized-email-templates-by-industry-and-use-case\" rel=\"noopener\" target=\"_blank\">personalized email template<\/a> on the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize <\/span><\/a><span style=\"font-weight: 400;\">block: <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-scratch-offs-interest-signals-image-monitoring\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Scratch-Offs<\/span><\/a><span style=\"font-weight: 400;\">! With just a few clicks, you can bring a sense of excitement and exclusivity into subscribers&#8217; inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part? No coding experience is required to add them to your emails, making them accessible to any member of your team to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into the possibilities with Litmus Personalize Scratch-Offs.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_eba1156b42f3a9b425f7fa8de42f5115\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/hp_icon_personalize.svg\" alt=\"\" width=\"100\" height=\"100\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Ready to get started?<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>It\u2019s never been easier to create engaging emails that convert. Level up your email personalization game and protect every aspect of your most important emails with Litmus.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/new-product-release\">\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_4c5c36c1d77a839d7e2f599c5228c8d3\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How it works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Scratch-offs are used to reveal an image after \u201cscratching&#8221; a cover image. To participate in the \u201cscratching,\u201d subscribers will first click a cover image from your email. From there, they will be directed to a landing page where they can then \u201cscratch off\u201d the cover image to reveal the image underneath, with a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">call-to-action (CTA) button<\/span><\/a><span style=\"font-weight: 400;\"> underneath.<\/span><\/p>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Scratch-Off-Reveal Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/aul8ts3mue?dnt=1#?secret=YTiGVGMEcP\" data-secret=\"YTiGVGMEcP\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"500\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Design your scratch-off experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about the core components of a scratch-off. There are three parts to designing a scratch-off in Litmus Personalize, all of which can be customized to fit your brand guidelines.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Cover image<\/strong><b>: <\/b><span style=\"font-weight: 400;\">The image that is displayed in the email as well as the default image on the landing page. You can design your own in the quick-start template or upload your own.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><strong>Reveal image<\/strong><b>: <\/b><span style=\"font-weight: 400;\">The image that is displayed once the user has \u201cscratched\u201d the cover image. Like cover images, you can design or upload your own.<\/span><\/li>\n<li aria-level=\"1\"><strong>Landing page<\/strong><b>: <\/b><span style=\"font-weight: 400;\">The page your subscribers will be directed to once they click your cover image in an email. You can customize the URL, design, add a custom message, and customize <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\"><span style=\"font-weight: 400;\">the CTA button<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-97836\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-2.png\" alt=\"Screenshot of Litmus Personalize Scratch-Off builder\" width=\"1466\" height=\"815\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-2.png 1466w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-2-300x167.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-2-1024x569.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-2-768x427.png 768w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/>\n<h3><span style=\"font-weight: 400;\">Step 2: Preview your scratch-off<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After you\u2019ve finalized the look and feel of your email scratch-off, the next step is to preview how it looks and test the flow and functionality of the landing page.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-97837\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-3.png\" alt=\"Screenshot of the Litmus Personalize Scratch-Off builder Preview step\" width=\"1493\" height=\"1106\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-3.png 1493w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-3-300x222.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-3-1024x759.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-3-768x569.png 768w\" sizes=\"(max-width: 1493px) 100vw, 1493px\" \/>\n<h3><span style=\"font-weight: 400;\">Step 3: Copy and paste the HTML in your email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019re happy with your scratch-off experience, simply copy the HTML and add it to your email code.\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-97838\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-4.png\" alt=\"screenshot of the copy-and-paste embed\" width=\"402\" height=\"386\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-4.png 402w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Scratch-Off-Blog-4-300x288.png 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/>\n<p><i><span style=\"font-weight: 400;\">Friendly note: Scratch-offs are available in Litmus Enterprise and Litmus Personalize Pro plans.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">How to use scratch-offs in email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing that likely comes to mind is using email scratch-offs for promotions or discounts. Even if that doesn\u2019t seem to align with your brand, we encourage you to give it a try\u2014you might be surprised by the results! Here are four tips to help you use them effectively.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1) Determine scenarios that make sense for your brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although scratch-offs are often associated with retail or D2C\/B2C, they can be effectively used in B2B contexts as well. Nonetheless, you may need <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-inspiring-personalized-emails\" rel=\"noopener\" target=\"_blank\">email inspiration<\/a> where the anticipation of a reveal makes sense for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To refine your approach, start by working backward from the reveal at question. Ask yourself: does this truly generate anticipation? Consider: what&#8217;s the payoff here? Does it warrant the effort while also building anticipation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples where a scratch-off can help garner excitement effectively:<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_aca934f441ea309a45523ae95262b7be\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <p><strong>B2B brands<\/strong><\/p>\n<ul>\n<li>Reveal keynote speakers, location, or the date for an upcoming event<\/li>\n<li>Reveal a highly requested update<\/li>\n<li>Reveal a key customer milestone<\/li>\n<li>Reveal a sneak peek for an upcoming webinar, report, or collaboration<\/li>\n<li>Reveal the winner of a contest or giveaway<\/li>\n<\/ul>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <p><strong>Retail, D2C, or B2C brands<\/strong><\/p>\n<ul>\n<li>Reveal your biggest sale of the year (like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/top-7-2023-black-friday-trends\" target=\"_blank\" rel=\"noopener\">Black Friday or Cyber Monday<\/a>)<\/li>\n<li>Reveal tour dates, a festival lineup, or a special guest for a show<\/li>\n<li>Reveal a pop-up or special event at a brick-and-mortar location<\/li>\n<li>Reveal an upcoming brand collaboration<\/li>\n<li>Reveal a restock of a customer favorite<\/li>\n<\/ul>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_fb40d7fec665d46aa89b5d17d7300360\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Other ideas to capitalize on are <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/fun-holiday-email-campaigns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">novel, unique holidays<\/span><\/a><span style=\"font-weight: 400;\"> (like Leap Day or National Donut Day). Or if it aligns with your brand\u2019s personality, simply for a surprise-and-delight experience.<\/span><\/p>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Litmus Labs - Scratch Off Reveal Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/w3zo0tcpju?dnt=1#?secret=5HH8ICmf0L\" data-secret=\"5HH8ICmf0L\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"625\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Our tip: reserve them for an audience you know is likely to engage!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2) Segment your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-best-practices-the-ultimate-checklist-for-email-marketers\" rel=\"noopener\" target=\"_blank\">email personalization tips<\/a> to help you get the most out of email scratch-offs.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Send to a more active, engaged segment<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To maximize the impact of scratch-offs in your email campaigns, you\u2019ll want to focus on sending to a highly engaged audience or loyal customers using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/customer-lifecycle-segmentation\" rel=\"noopener\" target=\"_blank\">customer lifecycle segmentation<\/a> and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-email-segmentation\" rel=\"noopener\" target=\"_blank\">email segmentation<\/a> because they are more likely to follow through on a landing page and convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider dividing your subscribers into distinct groups based on their level of engagement, distinguishing between active clickers and those <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-manage-the-3-kinds-of-inactive-email-subscribers\" target=\"_blank\" rel=\"noopener\">who are less active<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a highly active and engaged subscriber is more likely to respond to your scratch-off than someone who hasn\u2019t clicked in one your emails in the past month, increasing the likelihood of them taking action.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7Cr8kFJI1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/C7Cr8kFJI1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Litmus (@litmusapp)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h4><span style=\"font-weight: 400;\">Create multiple versions<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tailor your email scratch-off to suit the preferences and behaviors of each segment. For example, offer A can be exclusively targeted towards group A, while offer B is designed for group B. (Scratch-offs can also be used for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-ab-testing-how-to\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> offers or reveals within the same segments, too!)<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Meet them where they\u2019re at<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Consider where a subscriber is in their customer journey: are they a new customer on your list? Have they recently purchased from your brand? Determine the optimal touch points within your customer journey where a scratch-off might be beneficial.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3) Use them strategically<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While scratch-offs add an element of fun to your marketing campaigns, it&#8217;s essential to use them strategically. Avoid overusing scratch-offs in your email communications and reserve them for occasions when you have an enticing offer or valuable content to reveal so they don\u2019t fall flat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By saving scratch-offs for special promotions, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" rel=\"noopener\" target=\"_blank\">personalized eCommerce emails<\/a>, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-personalized-product-recommendations-in-email\" rel=\"noopener\" target=\"_blank\">personalized product recommendations<\/a> or noteworthy announcements, you can maintain their novelty and maximize their impact on your audience.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C66tlCYqa8A\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/C66tlCYqa8A\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Litmus (@litmusapp)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><span style=\"font-weight: 400;\">4) Evaluate performance regularly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep a close eye on the performance of your scratch-offs to gauge whether or not they make sense for you (and prevent fatigue). This way, you can identify if there comes a point where subscribers are no longer responsive to scratch-offs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metrics and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">key performance indicators (KPIs)<\/span><\/a><span style=\"font-weight: 400;\"> to monitor are click-through rates (CTR) and conversion rate (e.g. whether a subscriber clicks the CTA on your landing page).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stand out in the inbox<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The State of Email survey<\/span><\/a><span style=\"font-weight: 400;\">, 36% of respondents say one of the most common <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/10-myths-about-email-personalization-busted-how-to-win-with-personalized-emails\" rel=\"noopener\" target=\"_blank\">personalization tactics<\/a> is personalizing the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-preview-text-support\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">preview text<\/span><\/a><span style=\"font-weight: 400;\">. While this is a great start, to succeed in today\u2019s landscape\u2014<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalization-in-email-marketing-needs-strategy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one that demands personalization<\/span><\/a><span style=\"font-weight: 400;\">\u2014you\u2019ll need to take things up a notch with these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/we-need-to-talk-about-personalization-evolution-trends\" rel=\"noopener\" target=\"_blank\">email personalization trends<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How? By creating a memorable, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\" target=\"_blank\">personalized email<\/a> experience for your subscribers (or <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" target=\"_blank\">personalization in email marketing<\/a>), whether that\u2019s with a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\/live-polls\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live poll<\/span><\/a><span style=\"font-weight: 400;\">, personalized imagery, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\" target=\"_blank\">email countdown timers<\/a>, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\">\u2014or a scratch-off. If you\u2019re looking for a solution that helps you do all this in just a few clicks, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> might just be your match. Additionally, consider integrating <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-a-poll-in-email\" target=\"_blank\">email polls<\/a> to further engage your audience and collect valuable feedback.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_eba1156b42f3a9b425f7fa8de42f5115\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/hp_icon_personalize.svg\" alt=\"\" width=\"100\" height=\"100\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Ready to get started?<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>It\u2019s never been easier to create engaging emails that convert. Level up your email personalization game and protect every aspect of your most important emails with Litmus.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/new-product-release\">\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover just how easy it is to get started with Scratch-Offs in Litmus Personalize. With just a few clicks, you can bring a sense of excitement and exclusivity into subscribers&#8217; inboxes.\u00a0<\/p>\n","protected":false},"author":25,"featured_media":97867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[10307],"class_list":["post-97962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make Every Subscriber a Winner: How to Use Email Scratch-Offs - Litmus<\/title>\n<meta name=\"description\" content=\"Discover just how easy it is to get started with Scratch-Offs in Litmus Personalize. 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