{"id":98270,"date":"2024-06-12T07:30:00","date_gmt":"2024-06-12T11:30:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=98270"},"modified":"2025-12-17T16:16:05","modified_gmt":"2025-12-17T21:16:05","slug":"new-in-litmus-rule-based-images-add-to-calendar-custom-fonts","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/new-in-litmus-rule-based-images-add-to-calendar-custom-fonts","title":{"rendered":"New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More"},"content":{"rendered":"\n\n\t
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Your brand is unique, and to build a successful email personalized marketing<\/a> program, your emails must reflect all of the elements that make you one of a kind.<\/p>\n

But building a great email program that not only represents your brand but garners engagement and business growth can often feel like building a car as you drive it down the road.<\/p>\n

To ultimately succeed, you need to be equipped with the tools, resources, and email personalization best practices<\/a> to truly create innovative, beautiful emails that don\u2019t break and that deliver true value to your subscribers.<\/p>\n

And today, we\u2019re announcing four exciting new features to help you do just that:<\/p>\n

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  • Tap into the power of your subscriber data with new rule-based images<\/strong><\/li>\n
  • Insert add-to-calendar links<\/strong> directly to your emails to supercharge events<\/li>\n
  • Personalize emails more efficiently with Merge Tag Management<\/strong><\/li>\n
  • Let your brand\u2019s uniqueness shine with custom fonts<\/strong><\/li>\n<\/ul>\n

    These new Litmus capabilities put you in the driver\u2019s seat, giving you full control and visibility over your emails from start to finish, so you can rev up your email strategy and accelerate your results. Consider adding polls in email<\/a> to further engage your audience.<\/p>\n

    Watch the video below and then read ahead to learn more about these exciting new features.<\/p>\n

     <\/p>\n